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Internet Marketing

Four Principles of Successful Content Marketing

Content is at the heart of any marketing campaign. Unfortunately, it's also a little confusing.

Voice Search Optimization Tips

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile…

Social Media Strategies to Improve Your SEO

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as…

Link Building is Still Relevant in SEO

You may think it's old school, but link building is still relevant in today's modern web economy and it should…

6 Search Engine Marketing Mistakes to Avoid

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers.…

A History of SEO

Search engine optimization, like the Internet, has only been around for about 25 years. However, as the Internet has undergone…

Top Web Design and Digital Marketing Agencies in Austin

Update: Since the writing of this piece, Obzervant and sitegoals are no longer in business. For the last 20 years,…

A How-To Guide to Developing a Content Marketing Strategy

While content has always been an important part of marketing, it is now indisputably one of the most critical elements…

6 Tips for Succeeding at Local SEO

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is…

How SEO and PPC Work Together

Search engine optimization and pay-per-click advertising are two different approaches to improving your website's visibility in the search results, a…