E-commerce Archives

Everything You Need to Know About Cyber Monday

by Megan Marshall
Friday, November 4th, 2022

“Cyber Monday” is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, Cyber Monday has grown into a $10.7 billion holiday. Today, it is the biggest day of the […]

Black Friday Marketing Ideas for Your Small Business

by Megan Marshall
Tuesday, November 1st, 2022

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it brings in billions of dollars per year. The occasion marks the biggest retail sales day in the nation, so Black Friday is often considered the start of the holiday shopping season. With that in mind, […]

How to Reduce Your Shopping Cart Abandonment Rate

by Megan Marshall
Friday, August 19th, 2022

Have you ever added a product to your online cart and ended up not buying it? E-commerce businesses face this problem constantly. Shopify has even reported that 69.57% of shopping carts are abandoned. This means that a considerable amount of money is slipping through the fingers of the owner. Of course, this is a major […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

The E-Commerce Trends You Can Expect as We Move Through 2022

by Megan Marshall
Friday, May 20th, 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years to come, as more and more businesses recognize the importance of being online. Already, consumers are able to find practically anything they can imagine on the internet. Look at Amazon—the leader in international e-commerce that […]

Instagram Marketing: The Power of Visual Content

by Megan Marshall
Tuesday, May 10th, 2022

How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]

6 E-Commerce Copywriting Tips to Increase Conversions

by Megan Marshall
Tuesday, April 26th, 2022

Your online store is only as good as the words on the page. Even if you have a great web design and the best value out there, it doesn’t matter if you haven’t put much thought into the textual content. And if potential customers aren’t persuaded to buy your products, to put it simply, they […]

Secure More Sales by Using E-Commerce Affiliate Marketing

by Megan Marshall
Tuesday, April 19th, 2022

By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing model, you are providing the products and the affiliates are promoting them on their respective sites. From there, they will earn a commission based on referral link clicks (pay-per-click) or driving leads and sales (pay-pe

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