Blogging Archives

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

Stay Optimized and Captivating: Content Writing Practices that You Need to Avoid

by Megan Marshall
Friday, June 3rd, 2022

Good content can give you a major competitive advantage. That being said, creating good content is hard. As the internet grows, so does the number of blog posts available, making it increasingly more difficult to capture the attention of readers and search engines. The best advice you can be given as a writer is that […]

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

The Importance of Copyediting Your Website Content

by Megan Marshall
Thursday, January 27th, 2022

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]

Why Am I Not Getting Good SEO Results?

by Megan Marshall
Monday, January 17th, 2022

You have been trying to optimize your content, but your website still isn’t showing up high enough in the search engine results pages (SERPs). Unfortunately, when you are competing with millions of websites, this can be quite a challenge to overcome. Upon typing the title of this blog post into Google, for example, you receive […]

The Essentials of Business Storytelling: How to Describe Your Past, Present, and Future

by Megan Marshall
Thursday, December 30th, 2021

Once upon a time, you started a business. You went into creating that business with some kind of conflict in mind. You wanted people to hear out your resolution for that conflict. Today, you know who you are, where you came from, and where you are going. But does anyone else? Business storytelling is vital […]

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