Blogging Archives

7 Strategies to Market Yourself as a Writer

by Megan Marshall
Tuesday, October 11th, 2022

It doesn’t matter whether you write fiction novels or business web copy. And it doesn’t matter whether you are just starting out or if you’ve been published several times. You need to be able to market your talent. But getting your name out there is easier said than done. The internet is full of creators […]

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

What Does it Take to Be a Successful Content Creator?

by Megan Marshall
Friday, August 26th, 2022

More and more digital careers are popping up. When you go on job sites like LinkedIn and Indeed, you will see that there are plenty of options for writing, social media, and videography. There are even countless opportunities to do freelance blogging. When it comes to creating content, the list goes on. The people who […]

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

Stay Optimized and Captivating: Content Writing Practices that You Need to Avoid

by Megan Marshall
Friday, June 3rd, 2022

Good content can give you a major competitive advantage. That being said, creating good content is hard. As the internet grows, so does the number of blog posts available, making it increasingly more difficult to capture the attention of readers and search engines. The best advice you can be given as a writer is that […]

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

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