SERP Results Page Category

SERP Features and Search Engine Optimization: A Glossary

by Ruth Hawk
Friday, March 2nd, 2018

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a b

Structured Data and Search Engine Optimization: What You Need to Know

by Ruth Hawk
Wednesday, February 21st, 2018

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website ow

Why META tags still matter.

by Bryan Lokey
Thursday, February 11th, 2010

You may not know it but you see the results of the META title and description tags every time you use a search engine.  The title and short description that is displayed on the Search Engine Results Page (or SERP) is actually taken directly from the META tags coded into your site. META tags are […]