Posts Tagged SERP Results Page

SERP Features and Search Engine Optimization: A Glossary

Written by Ruth Hawk

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a better grasp of these features, here is a glossary of the most important ones, and how they might benefit your SEO campaigns.

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Structured Data and Search Engine Optimization: What You Need to Know

Written by Ruth Hawk

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website owners interested in search engine optimization can take steps to increase their chances of being included in these features. The key is structured data.

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Why META tags still matter.

Written by Bryan Lokey

You may not know it but you see the results of the META title and description tags every time you use a search engine.  The title and short description that is displayed on the Search Engine Results Page (or SERP) is actually taken directly from the META tags coded into your site. META tags are […]

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