seo keywords Category

Are Keywords Still Important for SEO?

by Ruth Hawk
Monday, October 21st, 2019

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]

Magic 8-Ball

5 SEO Tasks to Prioritize

by Ruth Hawk
Monday, June 19th, 2017

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

Long-Tail Keywords and SEO: An Overview

by Ruth Hawk
Monday, April 3rd, 2017

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they ca

measuring up - long tail keywords

How to Use Keywords in Effective Landing Page Optimization

by Ruth Hawk
Monday, March 14th, 2016

A key element of both search marketing (PPC) and search engine optimization campaigns is landing pages. These are the pages on your website that visitors access by clicking on your links in the search results. Because landing pages are often the first introduction visitors get to your website, they must make the right impression. Their […]

Keywords and optimization

Online Marketing: Four Qualities of Effective Keywords

by Ruth Hawk
Wednesday, December 9th, 2015

In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?

effective keywords

A Strong Keyword List Requires Research

by Ally Hugg
Wednesday, March 2nd, 2011

Update: SEOMoz is now just named Moz. We recently wrote about The Value of SEO Campaigns, and how you may want to consider starting an SEO campaign if you want an edge on your competition. After all, approximately 60% of search engine users click on a link that is listed on the first page. Meaning, […]

keyword list