Posts Tagged online marketing

Long Tail Keywords and SEO: An Overview

Written by Ruth Hawk

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they can support a well-rounded search engine optimization campaign.

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Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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The Challenges We Face in Online Marketing

Written by Jacqueline Sinex

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

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What is Online Marketing?

Written by Jacqueline Sinex

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

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Using Press Releases in Online Marketing

Written by Lizzy Cederberg

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

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