Posts Tagged Marketing

Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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Search Engine Optimization and Search Engine Marketing: 5 Main Differences

Written by Ruth Hawk

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work best when combined into a single campaign. However, in order to use SEO and PPC effectively, you also need to understand their unique differences. Here is a look both at how they differ and at how these differences can benefit your website.

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Outsourcing Website Content: 3 Questions Answered

Written by Ruth Hawk

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all of their content creation in-house. To help you envision how outsourcing website content can actually benefit your brand and your business, here are the answers to 5 common questions about outsourced content and its advantages for small businesses.

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Short Form Content vs. Long Form Content: How the Two Can Work Together

Written by Ruth Hawk

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content marketing strategy.

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Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

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Search Engine Marketing Techniques to Maximize Conversions

Written by Ruth Hawk

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

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Posted in : Marketing,SEM
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