Posts Tagged Marketing

The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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How to Do Keyword Research

Written by Ruth Hawk

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website’s success.

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Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

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Why Is Content So Important for SEO?

Written by Lizzy Cederberg

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

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How to Deal With Negative Yelp Reviews

Written by Alan Safai

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

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Online Strategies for Experts and Presenters

Written by Jacqueline Sinex

Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around them as a brand have some unique website needs. Putting the Personality Into the Website Design Even when there is a business entity with a company name, the true brand is the individual.  The moment […]

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