Posts Tagged Marketing

Search Engine Marketing Techniques to Maximize Conversions

Written by Ruth Hawk

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

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Posted in : Marketing,SEM
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The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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How to Do Keyword Research

Written by Ruth Hawk

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website’s success.

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Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

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Why Is Content So Important for SEO?

Written by Lizzy Cederberg

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

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How to Deal With Negative Yelp Reviews

Written by Alan Safai

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

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