longtail keywords Category

How to Use Keywords in Effective Landing Page Optimization

by Ruth Hawk
Monday, March 14th, 2016

A key element of both search marketing (PPC) and search engine optimization campaigns is landing pages. These are the pages on your website that visitors access by clicking on your links in the search results. Because landing pages are often the first introduction visitors get to your website, they must make the right impression. Their […]

Keywords and optimization