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E-commerce

The Wonderful World of Payment Gateways

Payment gateways. Why do we need them, how do we integrate them and how should we test them? Learn more…

How to Prepare Your E-Commerce Website for the Holidays

Even if you already have a compelling and profitable site, there are a number of things you can do to…

E-Commerce Website Development: Tips for Maximizing Sales

E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other…

Selling Services with a Long Buying Cycle on Websites

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.…

What Merchants Want in E-Commerce

Over the years, I have had a lot of conversations about e-commerce.  Most of these conversations start out with a…

E-Commerce: 4 Follow Up Marketing Tips

When you have an e-commerce site, you have ample opportunities to re-market to your customer base.  Maybe you didn't know…

E-Commerce: Getting Your Sales On

So now your e-commerce website is done and launched.  Congratulations! Oh, but wait a minute - you need orders? Yes,…

E-Commerce: Cart or Horse

I believe in e-commerce. Meaning, I believe that people can succeed in selling a product or service online. In fact,…