Posts Tagged content marketing

Ways to Measure Content Marketing Success

Written by Ruth Hawk

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

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7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

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Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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Short Form Content vs. Long Form Content: How the Two Can Work Together

Written by Ruth Hawk

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content marketing strategy.

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How to Create a Successful Blog Strategy

Written by Ruth Hawk

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

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Online Marketing: Four Qualities of Effective Keywords

Written by Ruth Hawk

In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?

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