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Small Business

7 Key Ways to Grow Your YouTube Channel

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only…

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really…

How to Use LinkedIn to Connect to Your Community

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those…

What is the Return on Investment of SEO?

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement…

Showcase Your Work by Including Case Studies on Your Website

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing…

Cool Things with Gravity Forms: Make a Quiz

We're back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my…

How to Get the Most Out of an Email Marketing Strategy

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out…

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

In order to have a lasting business, look at the world from the point of view of your customers. You…

3 Different Approaches to E-Commerce

Although the goal for selling online may be the same, there are several different ways that a business can approach…

The Essentials of Business Storytelling: How to Describe Your Past, Present, and Future

Once upon a time, you started a business. You went into creating that business with some kind of conflict in…