Networking Category

How to Optimize E-Commerce Website Product Pages for SEO

Written by Ruth Hawk

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, therefore, critical to getting your business in front of potential customers. When your product pages are search engine optimized, they are more likely to show up when people search for those specific products, which may mean more visitors and more conversions.

To that end, here are a few tips for creating e-commerce website product pages that are SEO ready.

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Structured Data and Search Engine Optimization: What You Need to Know

Written by Ruth Hawk

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website owners interested in search engine optimization can take steps to increase their chances of being included in these features. The key is structured data.

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How to Do Keyword Research

Written by Ruth Hawk

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website’s success.

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How to Create Effective E-Commerce Holiday Promotions

Written by Ruth Hawk

Creating holiday promotions that maximize your sales and build on consumers’ natural inclination to buy can make a huge difference in how your e-commerce website performs.

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Face to Face : Reaching a new audience through Facebook

Written by Brian Disbot

  Looking to increase traffic to your business? Well, Summer is over and school is back in session meaning a gargantuan amount of opportunity to appeal to a massive audience for your business through social networking websites. While Twitter and Google+ present great opportunities for reaching your customers directly, Facebook is still king when it […]

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Top Tools for the Working Mom

Written by Jacqueline Sinex

In a November 2010 issue of Working Mother magazine, Linkedin was sited as a “top tool” for working moms: “The ability to multitask is a must for the working mom. LinkedIn is one of the tools you can use to maintain your work-life balance while also gleaning key insights from other career minded professionals. The […]

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