Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans.
YouTube, like every search engine, uses its own algorithm and delivers unique results… video results. To access the 125.5 million Americans using YouTube each month, you must have video content on the web. This doesn’t have to be an elaborate short film by any means — it can be as simple as a slide show, webinar, or a quick infomercial. If you want to get more creative with your search marketing strategy, try releasing a viral video!
You should use the same principle SEO tactics with YouTube that you would with more traditional search engines. When submitting content to YouTube, be sure to sign up for a director’s account. This will give you more room to describe your business and you’ll also have the capability to put live links in video descriptions. Video content is a great and relatively easy way to get top-ranking search results, so what are you waiting for? Grab the video camera and GO!