{"id":9849,"date":"2022-01-06T08:30:18","date_gmt":"2022-01-06T14:30:18","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=9849"},"modified":"2022-02-16T16:37:37","modified_gmt":"2022-02-16T22:37:37","slug":"influencing-consumer-behaviors-through-webinars-held-by-thought-leaders","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\/","title":{"rendered":"Influencing Consumer Behaviors Through Webinars Held by Thought Leaders"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that people needed when it became limited. While webinar software had already existed, the usage skyrocketed at this time with <\/span><a href=\"https:\/\/www.webii.net\/clients\/\"><span style=\"font-weight: 400;\">businesses, non-profits, and schools<\/span><\/a><span style=\"font-weight: 400;\"> being forced to connect online. Since then, they have transformed into a powerful tool for educating consumers. Even now, as we have been shifting back into our pre-pandemic lifestyles, webinars are being used to provide training sessions, workshops, and presentations. Keep reading as we highlight what <\/span><span style=\"font-weight: 400;\">webinars held by thought leaders<\/span><span style=\"font-weight: 400;\"> can do to improve the marketing of your organization.<\/span><\/p>\n<h2>Infographic: How To Create and Promote Your Webinar<\/h2>\n<div id=\"attachment_9852\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9852\" class=\"wp-image-9852 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar.jpg\" alt=\"webinar infographic\" width=\"880\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar.jpg 880w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar-132x300.jpg 132w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar-451x1024.jpg 451w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar-768x1745.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/5-Steps-to-Create-a-Successful-Webinar-676x1536.jpg 676w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 880px; --smush-placeholder-aspect-ratio: 880\/2000;\" \/><p id=\"caption-attachment-9852\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li><strong>Do the research and write up content:<\/strong> By having a script, you won&#8217;t forget to mention anything important. Search the web for trending topics or questions that are constantly coming up in your industry.<\/li>\n<li><strong>Decide where and how you will host it:<\/strong> The structure of your webinar is key. Will you use a Zoom, webinar platform, or YouTube? Is your topic best presented as a panel, interview, Q&amp;A, or presentation?<\/li>\n<li><strong>Sort out the roles and equipment:<\/strong> Know who from your team is going to be leading the discussion and who is going to be monitoring the tech. You want everything to flow seamlessly so that the audience has a positive experience.<\/li>\n<li><strong>Spread the word about the event:<\/strong> Start reeling in registrants! Post about the webinar on your socials and your website. You can also send out reminder emails to your current contact list.<\/li>\n<li><strong>Go live and test the waters:<\/strong> It&#8217;s important to know how attendees have received your webinar. Was it worth the time spent? Did they take anything away from it? Consider sending out surveys or offering some kind of credit for completion.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">You can conveniently reach a wider audience.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike conferences, people can participate in webinars from anywhere. They don\u2019t have to show up at a convention center, where they have to interact with those around them. Instead, they can choose to sit in, with their camera and microphone turned off, from their living room or a coffee shop. While this does reduce audience interaction, you can gauge interest by opening the floor to a Q&amp;A session. Webinar software comes with a chat function that you can encourage attendees to use throughout the event. If people know that you are actually going to read their commentary or respond when they raise their virtual hand, they will feel more comfortable with speaking up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you even get them to attend in the first place? In order to attract attendees, you need to apply marketing skills. Push news about the event on <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/11\/nurturing-loyal-followers-with-social-media-marketing\/\"><span style=\"font-weight: 400;\">social networks<\/span><\/a><span style=\"font-weight: 400;\"> and your blog, as well as to the members of your email list. Send out a reminder either on the day prior or the day of so that your audience doesn\u2019t forget. People should be able to register through a forum on your website. They will put down their names, emails, and maybe even their state so that you can track where your traffic is coming from. You may be surprised to find that, despite being based in Texas, you are getting a lot of viewership from New York. With a limitless seating capacity, your audience never has to worry about it filling up before they can RSVP.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The content will include relevant industry insights.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In-person workshops can take several months to plan. This means that guests and topics need to be solidified early on in order to properly structure the event. <\/span><span style=\"font-weight: 400;\">Webinars held by thought leaders<\/span><span style=\"font-weight: 400;\"> are positioned to deliver more timely information over hotter topics. That being said, you can always develop a content calendar that is available on your website. You can block off certain days throughout the month to maintain a consistent production schedule. People should be excited about what you have coming up next. Brainstorm with your team by searching past webinar questions and going through the content you already have created. Aim to teach your attendees something that they have never considered, don\u2019t know much about, or that has just broken in the news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prove to your audience that working with you is worth it, that you are knowledgeable about the industry. Your webinar is just the jumping-off point. Either at the end of your webinar or in an email following, explain what the attendees\u2019 next steps should be and what <\/span><a href=\"https:\/\/www.webii.net\/website-services\/\"><span style=\"font-weight: 400;\">services you can offer them<\/span><\/a><span style=\"font-weight: 400;\">. One option is to give your attendees access to a downloadable piece of content. This gives them a taste of your resources. The content may come in the form of an e-book, which is a great way to <\/span><a href=\"https:\/\/www.webii.net\/blog\/2018\/11\/10-ways-to-repurpose-blog-content-for-your-content-marketing-strategy\/\"><span style=\"font-weight: 400;\">repurpose content<\/span><\/a><span style=\"font-weight: 400;\">. Another option is to send out an email with a copy of the presentation slides, in case they would like to look back at the information you discussed. As a thought leader, you should be going out of your way to give back to your attendees so that they can succeed in their own right.<\/span><\/p>\n<div id=\"attachment_9855\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9855\" class=\"wp-image-9855 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Webinar-Learning-Photo.jpg\" alt=\"a girl takes notes as she learns from a webinar\" width=\"640\" height=\"426\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Webinar-Learning-Photo.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Webinar-Learning-Photo-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><p id=\"caption-attachment-9855\" class=\"wp-caption-text\"><em>Photo by Ivan Samkov on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">They are an affordable and valuable way to learn.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hosting a traditional conference can be expensive. You have to consider the costs of getting the venue, setting it up, hiring catering, and creating all of the materials to distribute to attendees. With a webinar, you only need is a working computer with a webcam and a platform. <\/span><a href=\"https:\/\/findstack.com\/best-webinar-software\/#:~:text=How%20Much%20Do%20Webinar%20Platforms,pay%20%24129%2Fmonth%20or%20less.\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Findstack<\/span><\/a><span style=\"font-weight: 400;\"> has put together a list of 18 of the best webinar software platforms, based on the real needs of organizations like yours. Zoom, in particular, has boomed with the pandemic. Its free version is able to host up to 100 participants for 40-minute sessions. The licensed versions provide premium features, such as unlimited cloud storage and transcriptions. While there are other webinar platforms that may be beneficial for professionals, Zoom is easy for anyone to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars held by thought leaders<\/span><span style=\"font-weight: 400;\"> are capable of moving leads down the sales funnel. No one is going to go into your webinar if they aren\u2019t already interested in the topic. That means that they recognize that they need to learn something still. Whether you are hosting a free or paid session, instilling trust in your audience is critical for your business. Without that trust, you cannot expect to get sales. With that in mind, video has become essential in the digital marketing experience. More and more consumers are saying that they want to see more video content come from brands they support. You could be helping out an entire audience that struggles with retaining information from just reading it. Having a blog is valuable in its own right, but humans crave interactions with other humans. That isn\u2019t something that you can accomplish from text on a screen.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">You will be able to humanize your company.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While your audience members may not have their cameras on, you should be allowing them to see your face. They want to know who they are getting their information from. Businesses are often viewed as emotionless entities, so by attaching <\/span><span style=\"font-weight: 400;\">thought leaders<\/span><span style=\"font-weight: 400;\"> to your <\/span><span style=\"font-weight: 400;\">webinar<\/span><span style=\"font-weight: 400;\">, you will make your organization appear more friendly and trustworthy. In a study done by <\/span><a href=\"https:\/\/blog.bigmarker.com\/12-important-webinar-statistics\/#0\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">BigMarker<\/span><\/a><span style=\"font-weight: 400;\">, it was found that 32% of attendees say that they feel the most engaged when their host is energetic and passionate. People will remember you if you are interesting, but they will also, unfortunately, remember you if you were boring<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Keeping your audience happy throughout your webinar is important if you want them to return to the next one and bring along their friends. Leave your monotone voice at the door!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be mindful of your word choices. If you are speaking to a group of professionals, perhaps they would understand and appreciate the jargon. But, for everyone else, that most likely isn\u2019t the case. Using big words that you wouldn\u2019t use in a typical conversation makes you look stuffy. When it comes to how you format your webinar, don\u2019t go in blind. While you shouldn\u2019t be reading off of a script the entire time, you should have enough content planned on that can keep the ball rolling. You are allowed to ad-lib and use humor where you see fit. A Q&amp;A session will be especially advantageous for showing your humanity. After all, the goal should be to <\/span><a href=\"https:\/\/www.webii.net\/blog\/2020\/05\/seo-strategy-during-outbreak\/\"><span style=\"font-weight: 400;\">provide a personalized approach<\/span><\/a><span style=\"font-weight: 400;\"> to reach your prospective clients. This will allow you to establish more authority, as well as make the needs of that prospective client feel heard. They shouldn\u2019t come out of your webinar feeling as though they were merely a name on the screen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you have attended any <\/span><span style=\"font-weight: 400;\">webinars held by thought leaders<\/span><span style=\"font-weight: 400;\"> over the past couple of years, you most likely recognize how useful on-demand content is. Thanks to the ability to save and send out recordings, even if you have missed an online lecture, you can still have all of the information right at your fingertips. Should your organization choose to implement webinars into your campaign, don\u2019t lose sight of the fact that they are meant for your consumers. They should feel as though they have gained something by attending. And you should feel as though you have explained the right topics to the right audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that people needed when it became limited. While webinar software had already existed, the usage skyrocketed at this time with businesses, non-profits, and schools being forced to connect online. Since then, they have transformed into a [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":9854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,372,47,15,300],"tags":[],"class_list":["post-9849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-e-learning","category-how-to","category-social-networking","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Influencing Consumer Behaviors Through Webinars Held by Thought Leaders - WEBii<\/title>\n<meta name=\"description\" content=\"By attending webinars held by thought leaders, you can gain a lot of industry insight. Now, how do you create your own successful webinar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencing Consumer Behaviors Through Webinars Held by Thought Leaders\" \/>\n<meta property=\"og:description\" content=\"By attending webinars held by thought leaders, you can gain a lot of industry insight. Now, how do you create your own successful webinar?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T14:30:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-16T22:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Webinar-Photo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Megan Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/\"},\"author\":{\"name\":\"Megan Marshall\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\"},\"headline\":\"Influencing Consumer Behaviors Through Webinars Held by Thought Leaders\",\"datePublished\":\"2022-01-06T14:30:18+00:00\",\"dateModified\":\"2022-02-16T22:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/\"},\"wordCount\":1578,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Webinar-Photo.png\",\"articleSection\":[\"Content Marketing\",\"E-learning\",\"How To\",\"Social Networking\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/\",\"name\":\"Influencing Consumer Behaviors Through Webinars Held by Thought Leaders - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/influencing-consumer-behaviors-through-webinars-held-by-thought-leaders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Webinar-Photo.png\",\"datePublished\":\"2022-01-06T14:30:18+00:00\",\"dateModified\":\"2022-02-16T22:37:37+00:00\",\"description\":\"By attending webinars held by thought leaders, you can gain a lot of industry insight. 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