{"id":9823,"date":"2021-12-27T08:30:24","date_gmt":"2021-12-27T14:30:24","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=9823"},"modified":"2022-07-27T13:25:40","modified_gmt":"2022-07-27T18:25:40","slug":"transform-content-successful-podcast","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/transform-content-successful-podcast\/","title":{"rendered":"Transform Your Content into a Successful Podcast"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In recent years, the number of podcasts and podcast listeners has boomed. Whether they be monologues or conversations between multiple cast members, people enjoy taking them on the road or consuming them in their homes. As an established business or non-profit organization, you have a niche audience of followers. Your biggest fans want more content from you. By developing a podcast centered around the content you have already produced, you will be able to highlight important topics in a fresh way. Come along as we get into how you can <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/06\/how-to-increase-your-website-user-engagement\/\"><span style=\"font-weight: 400;\">boost engagement<\/span><\/a><span style=\"font-weight: 400;\">, double your volume of content, and reach a wider net of customers through a <\/span><span style=\"font-weight: 400;\">successful podcast<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Infographic: Data You Should Know About Podcasts<\/h2>\n<div id=\"attachment_9830\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9830\" class=\"wp-image-9830 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022.jpg\" alt=\"podcast infographic\" width=\"880\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022.jpg 880w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022-132x300.jpg 132w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022-451x1024.jpg 451w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022-768x1745.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Getting-Involved-in-Podcasts-in-2022-676x1536.jpg 676w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 880px; --smush-placeholder-aspect-ratio: 880\/2000;\" \/><p id=\"caption-attachment-9830\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li>In the early 2000s, 2 out of 10 adults in the United States knew about podcasts.<\/li>\n<li>In 2021, 8 out of 10 Americans ages 12 and up are familiar with podcasts, while 3 out of 9 regularly consume them.<\/li>\n<li>In 3 years, podcast listeners have increased by 29.5%.<\/li>\n<li>80 million Americans are weekly podcast listeners.<\/li>\n<li>Most podcast episodes last for over 20 minutes.<\/li>\n<li>The generation with the highest share of podcast listeners in the U.S. is millennials, but listening is growing the fastest among Americans who are 55+ years old.<\/li>\n<li><strong>People find out about new podcasts through&#8230;<\/strong>\n<ul>\n<li>Searching directories: 52.6%<\/li>\n<li>Recommendations from friends: 22.1%<\/li>\n<li>Suggestions by other hosts: 14.5%<\/li>\n<\/ul>\n<\/li>\n<li>Sponsored ads encourage people to purchase products.<\/li>\n<li>Listeners pay more attention to podcast ads than to TV commercials.<\/li>\n<li>The rise of smart speakers has allowed greater access to podcasts.<\/li>\n<li>Spotify has 381 million active users worldwide.<\/li>\n<li>Apple Podcasts features content in more than 100 languages.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Further Develop a Voice for Your Brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How you present your content matters. You should already know this from running your blog and <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/11\/nurturing-loyal-followers-with-social-media-marketing\/\"><span style=\"font-weight: 400;\">social media channels<\/span><\/a><span style=\"font-weight: 400;\">. If your brand was a real person, what kind of characteristics would they have? Are there any phrases they would consistently use? Think of brand voice as an auditory logo. Having a brand voice allows your audience to identify with your organization, regardless of the platform they are consuming you on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use that personality to your advantage to create a <\/span><span style=\"font-weight: 400;\">successful podcast<\/span><span style=\"font-weight: 400;\">. Without it, considering how crowded the digital landscape is, your podcast may not stand out among your competitors. The <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/data\/2020-index\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">2020 SproutSocial Index<\/span><\/a><span style=\"font-weight: 400;\"> found that 33% of people felt having a distinct personality was imperative to a brand catching their eye, while 32% said it was about having compelling storytelling. With a podcast, you should be accomplishing both. Know your audience and know your tone.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Work with Topics You Enjoy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Is there any content that you have already created that can be repurposed? You may have blog posts or videos that covered newsworthy topics that you\u2019d be excited to build upon. Locate those pieces and turn them into a script that can work without visual aids. There may be enough information out there for you to turn these concepts into a whole hour-long segment. This will allow you to get the most out of your content creation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something to keep in mind is that, if you wouldn\u2019t like listening to a podcast episode over a particular topic, you shouldn\u2019t be making that episode. You know what your audience enjoys. After all, you are part of that audience! It will be evident when you are discussing something that isn\u2019t of interest to you, and it will make you come across as inauthentic. If you don\u2019t currently have content you would like to repurpose, do your own <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/05\/curate-your-content-for-corporate-audiences\/\"><span style=\"font-weight: 400;\">research to find exciting topics<\/span><\/a><span style=\"font-weight: 400;\"> from high-quality sources.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tell Stories That Aren\u2019t in Your Blog<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Captivate your audience through storytelling. Perhaps there is something that they don\u2019t know about your business that you could capitalize on. Explain some of the unique challenges you have faced and overcome to get to where you are now. According to <\/span><a href=\"https:\/\/www.harvardbusiness.org\/what-makes-storytelling-so-effective-for-learning\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Harvard Business Publishing<\/span><\/a><span style=\"font-weight: 400;\">, when you learn from a story, you will retain that information more accurately and for longer than you would with just facts. For that matter, when facts are told in a story structure, they are 20 times more likely to be remembered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to a narrative podcast, consider yourself as a short story author. Follow the standard storytelling arc of having a setup, build, and resolution. Consider what ways you can appeal to your audience\u2019s emotions, maybe by revealing something unexpected. Also, think about how to keep pushing content with new characters. <\/span><a href=\"https:\/\/www.npr.org\/podcasts-and-shows\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NPR<\/span><\/a><span style=\"font-weight: 400;\"> has a very <\/span><span style=\"font-weight: 400;\">successful podcast<\/span><span style=\"font-weight: 400;\"> that knows how to do exactly that, with topics ranging from politics to business to entertainment. Your stories should never be stagnant.<\/span><\/p>\n<div id=\"attachment_9827\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9827\" class=\"wp-image-9827 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Podcast-Guest-Photo.jpg\" alt=\"invited guest on podcast\" width=\"640\" height=\"426\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Podcast-Guest-Photo.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/12\/Podcast-Guest-Photo-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><p id=\"caption-attachment-9827\" class=\"wp-caption-text\"><em>Photo by George Milton on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Invite Guests Onto Your Show<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To have a <\/span><span style=\"font-weight: 400;\">successful podcast<\/span><span style=\"font-weight: 400;\">, you don\u2019t need to just stick to the members of your team. Invite guests who are specialists on the topics of various episodes. Find some that aren\u2019t constantly going on other podcasts, too. Having them share their expertise will provide a fresh perspective for your audience to consider. To get the conversation rolling, come up with challenging questions that are specific to your guest\u2019s role in the industry so that they supply you with unique answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that your episode is well planned before it begins. You should have a clear picture of the structure of your narrative, as well as what your guest is going to be able to contribute to it. Neither of you should be going in completely blind as to what questions you will be asking. Although the conversation needs to flow naturally, putting someone on the spot to scramble for a response is never a great idea. Have the research done so that you can focus on providing <a href=\"https:\/\/porch.com\/advice\/upgrading-podcast-home-studio\">value to your audience<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Help Your Audience Keep Learning from You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some listeners may have stumbled across your podcast without previously knowing about your organization. They found you listed in their Spotify or Apple Podcasts and thought an episode was interesting. So, where can they go for more? Make sure that your fans know about your website, your blog, and any other platforms they can find you on. If your episode was repurposing content, direct them toward the blog post or video you built off of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also consider posting transcriptions of your episodes on your website. For the consumers that are hearing impaired, it will allow them to enjoy the show all the same. On your end, it will be providing you with <\/span><a href=\"https:\/\/www.webii.net\/seo-services\/\"><span style=\"font-weight: 400;\">search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> (SEO) value. Your podcast will be more likely to show up in the search results if there is more content to crawl, which will gain you new audience members. As your production improves with each episode you create, you will see it becoming more and more valuable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need a fancy setup to get started. While you can go the whole way with audio mixers and acoustic panels, all that a <\/span><span style=\"font-weight: 400;\">successful podcast<\/span><span style=\"font-weight: 400;\"> really requires is a computer, a microphone, affordable software, and a quiet space. However it fits your budget, give your audience a professional audio experience. If you have been searching for a way to build your brand and make it more human, podcasting is an excellent route to take.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the number of podcasts and podcast listeners has boomed. Whether they be monologues or conversations between multiple cast members, people enjoy taking them on the road or consuming them in their homes. As an established business or non-profit organization, you have a niche audience of followers. Your biggest fans want more content [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":9826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,302,47,24,15,300],"tags":[],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-how-to","category-seo","category-social-networking","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transform Your Content into a Successful Podcast - WEBii<\/title>\n<meta name=\"description\" content=\"Making a podcast can be as easy as showing what you already know. To make your podcast even more successful, follow these steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/transform-content-successful-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform Your Content into a Successful Podcast\" \/>\n<meta property=\"og:description\" content=\"Making a podcast can be as easy as showing what you already know. 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