{"id":9744,"date":"2021-12-03T08:27:23","date_gmt":"2021-12-03T14:27:23","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=9744"},"modified":"2022-02-11T11:44:33","modified_gmt":"2022-02-11T17:44:33","slug":"3-website-must-haves-to-achieve-your-growth-goals","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/3-website-must-haves-to-achieve-your-growth-goals\/","title":{"rendered":"3 Website Must-Haves to Achieve Your Business Growth Goals"},"content":{"rendered":"

For those of us who can remember being in business in the late 1990s, our first websites were essentially a hard-coded version of our company brochure.\u00a0 Any minor change was an expensive undertaking requiring a skilled programmer. It was hard to connect the investment in the website to business value. Especially since it was still easy to conduct business without a website.<\/p>\n

Today, a company without a website is like a sailboat without a sail.\u00a0 You may still be able to move, but a sail is what enables you to take advantage of the wind to generate a force to move a boat.\u00a0 Your website acts as your company\u2019s sail, enabling you to recruit, retain and grow customer value.<\/p>\n

Your website serves as a critical path to ensuring your company, and its offers:<\/h2>\n
    \n
  1. Surface during searches,<\/li>\n
  2. Resonate with your prospects and customers, and<\/li>\n
  3. Enhance your credibility.<\/li>\n<\/ol>\n

    Whether you\u2019re a small firm or a large company, business-to-consumer or business-to-business, these three are essential to business growth. Thanks to applications like WordPress, it has become cost-effective to create a website. Plug-ins have made uploading new content and other capabilities such as pop-ups relatively easy.<\/p>\n

    5 Experts Weigh in on the Importance of Your Website in the Customer Journey<\/h2>\n

    These five statistics emphasize why your website\u2019s effectiveness must be top of mind at all times. According to:<\/p>\n