{"id":868,"date":"2009-06-15T12:19:35","date_gmt":"2009-06-15T18:19:35","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=868"},"modified":"2022-01-27T19:26:04","modified_gmt":"2022-01-28T01:26:04","slug":"quick-tip-your-call-to-action","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/","title":{"rendered":"Quick Tip: Your Call to Action"},"content":{"rendered":"<p>Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them &#8211; in black and white. Think about it like this: first, the <a href=\"https:\/\/www.webii.net\/seo-marketing\/seo-content\/\">customer reads your copy<\/a>; then the customer does &#8220;X&#8221; task. X task is what you want them to do &#8211; perhaps it is for them to call your office or it could be signing up for your e-newsletter. Whatever it is, make it clear and simple. You don&#8217;t want your customers guessing. It can also be helpful to include some sort of time frame in special offers. This can help motivate your customers to act quickly. An example of this would be, &#8220;Today Only 25% off your purchase.&#8221;<\/p>\n<p>The more specific your call to action &#8230; the more likely the customer will do what you want them to do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them &#8211; in black and white. Think about it like this: first, the customer reads your copy; then the customer does &#8220;X&#8221; task. X task is what you want [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,300],"tags":[],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Tip: Your Call to Action - WEBii<\/title>\n<meta name=\"description\" content=\"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Tip: Your Call to Action\" \/>\n<meta property=\"og:description\" content=\"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-15T18:19:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T01:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachael Pierce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachael Pierce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/\"},\"author\":{\"name\":\"Rachael Pierce\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/d63901085d0b93a24089383182eb9fcb\"},\"headline\":\"Quick Tip: Your Call to Action\",\"datePublished\":\"2009-06-15T18:19:35+00:00\",\"dateModified\":\"2022-01-28T01:26:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/06\\\/Discount-Image.jpg\",\"articleSection\":[\"Austin Web Design\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/\",\"name\":\"Quick Tip: Your Call to Action - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/06\\\/Discount-Image.jpg\",\"datePublished\":\"2009-06-15T18:19:35+00:00\",\"dateModified\":\"2022-01-28T01:26:04+00:00\",\"description\":\"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/06\\\/Discount-Image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/06\\\/Discount-Image.jpg\",\"width\":640,\"height\":418,\"caption\":\"Photo by Ashkan Forouzani\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/quick-tip-your-call-to-action\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Austin Web Design\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/austin-web-design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quick Tip: Your Call to Action\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/d63901085d0b93a24089383182eb9fcb\",\"name\":\"Rachael Pierce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"caption\":\"Rachael Pierce\"},\"description\":\"Office Manager and Marketer, WEBii\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quick Tip: Your Call to Action - WEBii","description":"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/","og_locale":"en_US","og_type":"article","og_title":"Quick Tip: Your Call to Action","og_description":"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!","og_url":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/","og_site_name":"Web Marketing &amp; Web Development Company Blog - WEBii","article_published_time":"2009-06-15T18:19:35+00:00","article_modified_time":"2022-01-28T01:26:04+00:00","og_image":[{"width":640,"height":418,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg","type":"image\/jpeg"}],"author":"Rachael Pierce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachael Pierce","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/"},"author":{"name":"Rachael Pierce","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/d63901085d0b93a24089383182eb9fcb"},"headline":"Quick Tip: Your Call to Action","datePublished":"2009-06-15T18:19:35+00:00","dateModified":"2022-01-28T01:26:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/"},"wordCount":153,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg","articleSection":["Austin Web Design","WWW Learning Center"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/","url":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/","name":"Quick Tip: Your Call to Action - WEBii","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg","datePublished":"2009-06-15T18:19:35+00:00","dateModified":"2022-01-28T01:26:04+00:00","description":"A call to action is something that you are hoping that your website visitor does. Care to learn more? Check out this quick tip blog post!","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/06\/Discount-Image.jpg","width":640,"height":418,"caption":"Photo by Ashkan Forouzani"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/quick-tip-your-call-to-action\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Austin Web Design","item":"https:\/\/www.webii.net\/blog\/category\/austin-web-design\/"},{"@type":"ListItem","position":3,"name":"Quick Tip: Your Call to Action"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing &amp; Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/d63901085d0b93a24089383182eb9fcb","name":"Rachael Pierce","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","caption":"Rachael Pierce"},"description":"Office Manager and Marketer, WEBii"}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/10331"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}