{"id":8658,"date":"2021-05-06T12:15:30","date_gmt":"2021-05-06T18:15:30","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=8658"},"modified":"2022-02-22T17:33:12","modified_gmt":"2022-02-22T23:33:12","slug":"3-tips-for-increasing-your-site-traffic-through-mobile-ux-optimization","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/3-tips-for-increasing-your-site-traffic-through-mobile-ux-optimization\/","title":{"rendered":"3 Tips for Increasing Your Site Traffic Through Mobile UX Optimization"},"content":{"rendered":"

According to SEMrush<\/a>, 2020 saw a 22 percent increase in search traffic when compared to 2019, and 66 percent of all website visits in that same time period came from mobile devices.<\/p>\n

Things are going mobile because convenience is king. Consumers want to be able to find the nearest taco stand from their current location. They want instantaneous answers to their questions. People want what they want, when they want it \u2013 and mobile devices are exceptionally good at delivering that. All of this illustrates why having a well-designed mobile site is crucial for enterprises that wish to be successful.<\/p>\n

While most modern-day marketers recognize this mobile shift, many businesses are a little slower to fully accept and understand the power of a mobile responsive web design<\/a> when it comes to SEO.<\/p>\n

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\u201c\u2026today\u2019s organizations simply cannot afford to ignore the benefits of optimizing their websites for mobile devices.\u201d<\/strong><\/em><\/h3>\n<\/blockquote>\n
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That said, today\u2019s organizations simply cannot afford to ignore the benefits of optimizing their websites for mobile devices. With the steep surge in mobile search traffic and March 2021 marking the beginning of Google\u2019s switch to mobile-first indexing for all sites, mobile responsiveness is more important now than ever for increasing your website traffic. Your site\u2019s user experience (UX) has been a driving factor in determining its search engine result (SERP) rankings for a while, but with mobile sites now being more closely scrutinized by Google for SEO ranking<\/a> purposes, good UX isn\u2019t just for desktop sites anymore.<\/p>\n

Read on as we discuss a few tips for optimizing your mobile site\u2019s UX to keep your users happy, boost your SEO rankings, and increase your site traffic.<\/p>\n

TIP #1: Optimize Your Mobile Site to Make it Faster.<\/h2>\n

Slow page load times can negatively impact your site\u2019s SERP ranking, resulting in a sharp downturn in site traffic. This can make it difficult for new customers to find your business online, as consumers often do not want to have to sift through page after page of search results. Besides the impact that it can have on your site\u2019s SEO, slow page load speeds can also seriously hurt your chances of generating conversions. A slow website tends to feel even slower when it\u2019s being viewed on a mobile device. It isn\u2019t all in your head, though; it\u2019s true that certain design elements and types of content can actually slow the mobile version of your site down. Let\u2019s take a closer look at what features might be causing your site to lag.<\/p>\n

The Biggest Contributors to a Slow Mobile Site<\/h3>\n

The two main causes for slow mobile site load times include:<\/p>\n