{"id":8510,"date":"2021-03-29T11:30:39","date_gmt":"2021-03-29T17:30:39","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=8510"},"modified":"2023-04-12T09:21:47","modified_gmt":"2023-04-12T14:21:47","slug":"picking-the-perfect-palette-the-effects-of-color-in-web-design","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/","title":{"rendered":"Picking the Perfect Palette: The Effects of Color in Web Design"},"content":{"rendered":"

Question: What is a good web designer\u2019s ultimate goal? Surprisingly, it\u2019s not to create the sleekest website or the prettiest application interface to ever exist; actually, it\u2019s not about the design itself at all.<\/p>\n

Rather, the primary objective of a web developer<\/a> or designer is to ensure that every single website they touch conveys the right message to visitors, in the way that the site\u2019s owner intended it.<\/p>\n

Believe it or not, a lot of this communication is done via visual cues, like color schemes, which is where the \u201cdesign\u201d part comes in. Speaking of color schemes \u2013 selecting the right colors for your website is a particularly important step in creating your digital masterpiece.<\/p>\n

\"Colorful

Photo by Anni Roenkae from Pexels<\/em><\/p><\/div>\n

Although your website\u2019s color scheme may seem trivial to the average consumer, you are a business<\/em>. You must always be one step ahead of your customers in terms of meeting their demands \u2013 both conscious and subconscious ones. Colors make people feel things, and these emotions trigger actions: scrolling, clicking, subscribing, buying. In fact, according to Harvard Business School professor Gerald Zaltman, 95 percent<\/a> of our purchasing decisions are made sans logic in our subconscious, emotional brain.<\/p>\n

\u201cWith the right combination of colors, you have the power to make your visitors feel something about your brand \u2013 to connect with it.\u201d (Harvard Business School<\/a>)<\/em><\/p>\n

With the right combination of colors, you have the power to make your visitors feel <\/em>something about your brand \u2013 to connect<\/em> with it. You want your website to resonate with users (in a good way, of course). Evoking positive emotions from consumers can encourage repeat customers and even facilitate brand loyalty.<\/p>\n

Are you fascinated by the fact that you can tap into your buyers\u2019 subconscious minds through the colors on your website? If so, keep reading as we further explore the purposes of color in web design and how color psychology can help guide you in picking the best hues for your site.<\/p>\n

The Purposes of Color in Web Design<\/h2>\n

The following are three key reasons that businesses use certain colors in their website\u2019s design<\/a>.<\/p>\n

1. Spark Brand Recognition<\/h3>\n

According to a study conducted by the University of Loyola, color can increase brand awareness by up to 80 percent. From a design perspective, the idea is that \u2013 in a perfect world \u2013 anyone that lands on your website will instantly be able to recognize your company and what you do just based upon the colors you choose for your site. (That said, it\u2019s important to note that marketing doesn\u2019t happen in a vacuum; there are lots of other factors that play into how people perceive your brand.) If your enterprise already has established brand colors, it is the web designer\u2019s responsibility to incorporate your existing colors into the design and look for other colors that nicely complement them. For businesses that are still working on their brand\u2019s color scheme, web designers might be able to provide some guidance regarding the feelings that are associated with each hue (more on that later).<\/p>\n

2. Emphasize Specific Elements<\/h3>\n

When drawing attention to a button or specific section of your site, you probably aren\u2019t going to do it using flashing neon lights or large arrows. Instead, you use color. By using the right colors in the right places, you can highlight important elements on your website, such as important texts, call-to-action (CTA) buttons, and even subsections.<\/p>\n

3. Influence User Perception<\/h3>\n

The colors you choose can heavily impact users\u2019 initial impression of your brand and can even affect their overall experience on your website. In fact, color psychology plays a huge role in determining the level of trust that your visitors hold in your business.<\/p>\n

\"green

Photo by Alena Koval from Pexels<\/em><\/p><\/div>\n

Color Psychology<\/h2>\n

Research conducted by the Institute for Color Research<\/a> revealed that people tend to make a subconscious decision about someone or something (read: your brand\u2019s website) within 90 seconds of their initial viewing of the subject. Moreover, between 62 and 90 percent of that assessment is based on color alone. Therefore, knowing what different color families communicate to your website\u2019s visitors is key in giving them the right first impression about your business. Listed below are a few examples of basic colors and how each one can impact users\u2019 perceptions of your company.<\/p>\n

Yellow<\/h3>\n

Most shades of yellow are associated with happiness, creativity, and playfulness, evoking emotions of optimism and excitement. Companies that want to bring out cheerful feelings in consumers (think children\u2019s party organizers, travel agencies, etc.) use yellow to do so. This color also works great in characterizing brands as unique, out-of-the-box types.<\/p>\n

Blue<\/h3>\n

Websites that utilize a lot of blue hues are meant to instill a sense of calmness, trust, and productivity in your visitors. Blue is meant to be an inviting color, encouraging consumers to serenely mosey around your site and decide at their own pace if they trust your organization and believe your claims. Light blue works particularly well for tech and creative businesses, whereas dark blue is more indicative of trust and intelligence, which is great for financial institutions, government organizations, and educational resources like investment learning centers. One such example is SoFi’s Investing 101 Center<\/a>, which helps users gain valuable financial knowledge in a user-friendly manner.<\/p>\n

Green<\/h3>\n

Because green is found at the center of the color spectrum, it\u2019s often equated with balance and equilibrium; it is also synonymous with nature. Green is a fantastic color for organizations in the health and wellness sector or for companies that offer eco-friendly\/organic products.<\/p>\n

 <\/p>\n

Clearly, color is king when it comes to effective web design. Even famed American artist Georgia O\u2019Keeffe, acknowledges that color is absorbed by the brain differently than other forms of communication when she said, \u201cI found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.\u201d When building your business\u2019 site, it is critical that your Austin web design company<\/a> is able to represent and communicate every last sentiment you wish to convey\u00a0through visual elements \u2013 and it all starts with picking the perfect color palette.<\/p>\n","protected":false},"excerpt":{"rendered":"

Question: What is a good web designer\u2019s ultimate goal? Surprisingly, it\u2019s not to create the sleekest website or the prettiest application interface to ever exist; actually, it\u2019s not about the design itself at all. Rather, the primary objective of a web developer or designer is to ensure that every single website they touch conveys the […]<\/p>\n","protected":false},"author":36,"featured_media":8512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,3,300],"tags":[],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-web-design","category-www-learning-center"],"acf":[],"yoast_head":"\nPicking the Perfect Palette: The Effects of Color in Web Design - WEBii<\/title>\n<meta name=\"description\" content=\"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picking the Perfect Palette: The Effects of Color in Web Design\" \/>\n<meta property=\"og:description\" content=\"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing & Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-29T17:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T14:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maisie Cantrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maisie Cantrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/\"},\"author\":{\"name\":\"Maisie Cantrell\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/5bd0edd75384b0652fa3b2e6c36718a4\"},\"headline\":\"Picking the Perfect Palette: The Effects of Color in Web Design\",\"datePublished\":\"2021-03-29T17:30:39+00:00\",\"dateModified\":\"2023-04-12T14:21:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/\"},\"wordCount\":1050,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/color-palette.jpg\",\"articleSection\":[\"Austin Web Design\",\"Web Design\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/\",\"name\":\"Picking the Perfect Palette: The Effects of Color in Web Design - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/color-palette.jpg\",\"datePublished\":\"2021-03-29T17:30:39+00:00\",\"dateModified\":\"2023-04-12T14:21:47+00:00\",\"description\":\"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/color-palette.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/color-palette.jpg\",\"width\":700,\"height\":557,\"caption\":\"palette on a white background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/picking-the-perfect-palette-the-effects-of-color-in-web-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/web-design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Picking the Perfect Palette: The Effects of Color in Web Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing & Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/5bd0edd75384b0652fa3b2e6c36718a4\",\"name\":\"Maisie Cantrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"caption\":\"Maisie Cantrell\"},\"description\":\"Content Marketing Writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Picking the Perfect Palette: The Effects of Color in Web Design - WEBii","description":"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/","og_locale":"en_US","og_type":"article","og_title":"Picking the Perfect Palette: The Effects of Color in Web Design","og_description":"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.","og_url":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/","og_site_name":"Web Marketing & Web Development Company Blog - WEBii","article_published_time":"2021-03-29T17:30:39+00:00","article_modified_time":"2023-04-12T14:21:47+00:00","og_image":[{"width":700,"height":557,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg","type":"image\/jpeg"}],"author":"Maisie Cantrell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maisie Cantrell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/"},"author":{"name":"Maisie Cantrell","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/5bd0edd75384b0652fa3b2e6c36718a4"},"headline":"Picking the Perfect Palette: The Effects of Color in Web Design","datePublished":"2021-03-29T17:30:39+00:00","dateModified":"2023-04-12T14:21:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/"},"wordCount":1050,"commentCount":3,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg","articleSection":["Austin Web Design","Web Design","WWW Learning Center"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/","url":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/","name":"Picking the Perfect Palette: The Effects of Color in Web Design - WEBii","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg","datePublished":"2021-03-29T17:30:39+00:00","dateModified":"2023-04-12T14:21:47+00:00","description":"Good web design begins with a good color palette. Find out how to better market your online business using the right colors today.","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/03\/color-palette.jpg","width":700,"height":557,"caption":"palette on a white background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/picking-the-perfect-palette-the-effects-of-color-in-web-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/www.webii.net\/blog\/category\/web-design\/"},{"@type":"ListItem","position":3,"name":"Picking the Perfect Palette: The Effects of Color in Web Design"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing & Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/5bd0edd75384b0652fa3b2e6c36718a4","name":"Maisie Cantrell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","caption":"Maisie Cantrell"},"description":"Content Marketing Writer"}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/8510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=8510"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/8510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/8512"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=8510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=8510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=8510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}