While following a pre-existing format might go against most online marketers\u2019 better judgement (we get it, formulaic content isn\u2019t always the most eye-catching), there\u2019s a reason that so many pages are composed of a common core group of elements. This doesn\u2019t mean you can\u2019t employ your own unique twist when designing your landing pages; all it means is that you should ensure that you are aware of the basic anatomy of a landing page so that you can accomplish what you originally set out to do \u2013 convert. So, without further ado, let\u2019s explore the basic building blocks that make up an effective landing page.<\/p>\n
\n\u201c\u2026You should ensure that you are aware of the basic anatomy of a landing page so that you can accomplish what you originally set out to do \u2013 convert.\u201d<\/em><\/strong><\/h3>\n<\/blockquote>\n
The Five Components of a Landing Page<\/h2>\n
1. Your Unique Selling Proposition<\/h3>\n
Your unique selling proposition (USP) is what makes you valuable to your consumers. It answers the burning question, \u201cWhat makes your offer so special?\u201d In other words, your USP should tell your visitors how your products or services are different and better from your competitors<\/a>. Landing pages should communicate this in a concise manner so that your potential customers immediately know what makes your offerings so appealing. A couple of key elements that can help you convey the story of why your products\/services are superior to the rest of the world\u2019s include:<\/p>\n
\n
- The Main Headline<\/strong>: Your main headline should aim to clearly describe what a visitor should expect to gain from your offerings. It should be brief and directly correlated to your USP.<\/li>\n
- A Supporting Headline<\/strong>: Since headlines should be kept short and sweet, subheadings are often used to elaborate on your products\/services a bit. With that said, you should still keep this element pretty succinct.<\/li>\n<\/ul>\n
2. A Hero Image<\/h3>\n
Everyone knows that first impressions are everything, which is why choosing a good hero image is so crucial. Because your hero image is usually the first visual element that visitors see on your landing page, you need to make sure it hits the bullseye in terms of illustrating the context of use for your offerings. For example, if you are an app or web development<\/a> company, you could showcase one of the most impressive apps that you\u2019ve designed running on a sleek, modern mobile device.<\/p>\n
3. Benefits & Features<\/h3>\n
Your landing page\u2019s content should also include text (aside from your headlines) that aims to entice your visitors further. The idea here is to describe specific features of your products or services and how those features can benefit consumers. A smart way to structure this copy is by leading with the benefits when possible, as this typically results in more conversions.<\/p>\n
4. Social Proof<\/h3>\n
Image Courtesy of DepositPhotos.com<\/em><\/p><\/div>\n
According to Sprout Social<\/a>, the term \u201csocial proof\u201d is defined as the idea that people will follow the actions of the masses. When it comes to landing pages, social proof comes in several variants, including the following:<\/p>\n
\n
- Case Studies<\/a><\/li>\n
- Direct Quote from Customers<\/li>\n
- Your Clients\u2019 Company Logos<\/li>\n
- Testimonials<\/li>\n
- Reviews from Third-Party Websites (like Yelp, Google, etc.)<\/li>\n<\/ul>\n
While social proof is a fantastic and extremely effective tool for creating conversions via your landing pages, there are some tips that you should keep in mind. Firstly, you should never create fake testimonials or reviews. People often recognize artificial social proof and steer clear of it. If you think it\u2019s hard to earn consumer trust in the first place, imagine having to bounce back from something like that<\/em>. Secondly, be as specific as possible when offering up customer testimonials<\/a> or reviews. When possible, provide the who, what, when, why, and how of your client\u2019s experience, as a customer review is most effective when prospects are able to identify with the person providing it.<\/p>\n
5. Call to Action<\/h3>\n
Perhaps the most critical element of your landing page is the call to action (CTA). This can appear as a form designed for lead generation or a standalone button on a clickthrough page. It\u2019s important to note that your page should only be focused on a single conversion goal, as true landing pages do not aim to encourage site exploration like regular web pages do. Remember, converting should be the sole objective of a landing page.<\/p>\n
Now that you\u2019ve been educated on the fundamentals of a high-performing landing page, it\u2019s time to get those creative juices flowing. Not sure where to start in terms of web design<\/a>? WEBii has a long history of designing beautiful, functional, and effective sites, landing pages included. Take a peek at our design work portfolio<\/a> and contact us<\/a> today to learn how we can help you get those conversions up without compromising on aesthetics.<\/p>\n","protected":false},"excerpt":{"rendered":"
Any reputable online marketing agency should be well-versed in the Land of Landing Pages. However, to the average business owner, understanding the purpose of a landing page can be confusing, to say the least. To simplify things, we\u2019ve found a brief definition from Disruptive Advertising, which states that a landing page is defined as \u201ca […]<\/p>\n","protected":false},"author":36,"featured_media":8330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,3,300],"tags":[],"class_list":["post-8325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web-design","category-www-learning-center"],"acf":[],"yoast_head":"\n
The Anatomy of a Landing Page - WEBii<\/title>\n<meta name=\"description\" content=\"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Anatomy of a Landing Page\" \/>\n<meta property=\"og:description\" content=\"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing & Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T21:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T22:35:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maisie Cantrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maisie Cantrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/\"},\"author\":{\"name\":\"Maisie Cantrell\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/5bd0edd75384b0652fa3b2e6c36718a4\"},\"headline\":\"The Anatomy of a Landing Page\",\"datePublished\":\"2021-02-19T21:15:37+00:00\",\"dateModified\":\"2022-02-23T22:35:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/\"},\"wordCount\":902,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/anatomy-of-a-landing-page-concept.jpg\",\"articleSection\":[\"Digital Marketing\",\"Web Design\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/\",\"name\":\"The Anatomy of a Landing Page - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/anatomy-of-a-landing-page-concept.jpg\",\"datePublished\":\"2021-02-19T21:15:37+00:00\",\"dateModified\":\"2022-02-23T22:35:51+00:00\",\"description\":\"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/anatomy-of-a-landing-page-concept.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/anatomy-of-a-landing-page-concept.jpg\",\"width\":700,\"height\":980,\"caption\":\"Photo by RF._.studio from Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-anatomy-of-a-landing-page\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/web-design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Anatomy of a Landing Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing & Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/5bd0edd75384b0652fa3b2e6c36718a4\",\"name\":\"Maisie Cantrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/b1f\\\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg\",\"caption\":\"Maisie Cantrell\"},\"description\":\"Content Marketing Writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Anatomy of a Landing Page - WEBii","description":"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/","og_locale":"en_US","og_type":"article","og_title":"The Anatomy of a Landing Page","og_description":"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.","og_url":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/","og_site_name":"Web Marketing & Web Development Company Blog - WEBii","article_published_time":"2021-02-19T21:15:37+00:00","article_modified_time":"2022-02-23T22:35:51+00:00","og_image":[{"width":700,"height":980,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg","type":"image\/jpeg"}],"author":"Maisie Cantrell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maisie Cantrell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/"},"author":{"name":"Maisie Cantrell","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/5bd0edd75384b0652fa3b2e6c36718a4"},"headline":"The Anatomy of a Landing Page","datePublished":"2021-02-19T21:15:37+00:00","dateModified":"2022-02-23T22:35:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/"},"wordCount":902,"commentCount":0,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg","articleSection":["Digital Marketing","Web Design","WWW Learning Center"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/","url":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/","name":"The Anatomy of a Landing Page - WEBii","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg","datePublished":"2021-02-19T21:15:37+00:00","dateModified":"2022-02-23T22:35:51+00:00","description":"Explore the basic building blocks that make up an effective landing page to boost conversions and sales for your business.","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/anatomy-of-a-landing-page-concept.jpg","width":700,"height":980,"caption":"Photo by RF._.studio from Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/the-anatomy-of-a-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Design","item":"https:\/\/www.webii.net\/blog\/category\/web-design\/"},{"@type":"ListItem","position":3,"name":"The Anatomy of a Landing Page"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing & Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/5bd0edd75384b0652fa3b2e6c36718a4","name":"Maisie Cantrell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/b1f\/b1f094ac56d469ae7b3ac321a903b9dbx96.jpg","caption":"Maisie Cantrell"},"description":"Content Marketing Writer"}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/8325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=8325"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/8325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/8330"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=8325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=8325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=8325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2021\/01\/company-reviews-as-social-proof.jpg\")