{"id":7664,"date":"2020-09-09T09:26:35","date_gmt":"2020-09-09T15:26:35","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=7664"},"modified":"2022-02-23T17:22:57","modified_gmt":"2022-02-23T23:22:57","slug":"solving-website-mysteries-tons-of-traffic-with-no-sales","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/solving-website-mysteries-tons-of-traffic-with-no-sales\/","title":{"rendered":"Solving Website Mysteries: Tons of Traffic with No Sales"},"content":{"rendered":"

At some point, just about every online store owner faces the dilemma of having tons of traffic while producing little to no conversions. Some user data (such as a large number of site views, lots of page likes, a high number of visitors, etc.) does not always translate to a successful sale. While heavy traffic with few sales is often experienced by new e-commerce stores, it is not always the newbies that deal with this strange conundrum. The issue itself requires a thorough analysis, especially if your online store is not new, but there are some details that are common culprits for lost sales that you should be aware of. Read on as we explore these seemingly tiny aspects of your site that could be hindering visitors from taking action.<\/p>\n

Check the Website Loading Time<\/h2>\n

When you promote your online store through different channels, your campaigns are working to increase brand awareness and \u2013 you guessed it \u2013 site traffic. With a growing number of visitors, you accomplished what your campaign set out to do. However, you need to make sure that your website can adequately handle the new influx of traffic. Therefore, checking your website\u2019s page load speed is crucial. A page speed higher than three seconds can detract from whatever your business has to offer. Humans\u2019 attention spans are limited, so creating a wait time to simply view your products has a serious negative impact on conversions. It is critical that you use a hosting service<\/a> that is reliable, even on your busiest days (read: Black Friday). If you notice any bottlenecks, it is vital that you remedy them quickly, as consumers\u2019 demands are only growing. Every second counts; no one has the time to tolerate slow loading times.<\/p>\n

Ensure Your User Experience is Up to Par<\/h2>\n

The entire purpose of designing to improve the user experience of your website is to make users feel positive emotions when visiting your site. This results in increased loyalty and trust from customers for your online store. In addition, designing for the user experience can have the following effects:<\/p>\n

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  1. Better Functionality<\/strong>: A well-designed site<\/a> should help users find what they need quickly and easily.<\/li>\n
  2. Shows the User What They Need and Want<\/strong>: A good e-commerce site should show a user what they want and<\/em> what they need. What problems does your product solve? Why is it better than your competitor\u2019s offerings?<\/li>\n
  3. Makes Visitors Come Back<\/strong>: If users are not ready to convert the first time they visit your site, give them a reason to return to your online store later.<\/li>\n
  4. Makes the Buying Process Easy<\/strong>: a poorly designed checkout process can be detrimental to your sales. Because a customer is ready and willing to give you their personal information (credit card info, personal addresses, and so on), you should make checking out as easy as possible to prevent user frustration. You don\u2019t want to drive away consumers that are on the brink of converting.<\/li>\n<\/ol>\n

    Implement Customized Algorithms for Category and Product Pages<\/h2>\n
    \"E-commerce

    E-commerce website traffic concept<\/em><\/p><\/div>\n

    Put yourself in the shoes of a new visitor to your online store. What features do you want? The typical user expects clear and readable product descriptions that offer up the advantages and value of the product itself, honest product reviews (both positive and negative), the option to add items to a wish list, and more. It doesn\u2019t stop there, though \u2013 you should also include interesting Call to Action (CTA) buttons that entice customers to click them.<\/p>\n

    Improve the Checkout Process<\/h2>\n

    One of the most important steps in the shopping process is checking out. Some great tips for improving your checkout process (and increasing conversions) are listed below:<\/p>\n