{"id":752,"date":"2009-03-26T13:06:28","date_gmt":"2009-03-26T19:06:28","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=752"},"modified":"2022-01-27T17:41:39","modified_gmt":"2022-01-27T23:41:39","slug":"personalized-messages-make-all-the-difference","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/","title":{"rendered":"Personalized Messages Make All the Difference"},"content":{"rendered":"<p>Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn&#8217;t make that big of a difference, but believe me, it does. Think about how you feel when you receive something personal via the Postal Service. Maybe it&#8217;s just me, but I love getting mail! I get emails every day all day &#8211; on my Blackberry, dings from Thunderbird, on my Gmail &#8211; I&#8217;m just inundated with constant email, as I&#8217;m sure you and your customers are too. What we aren&#8217;t inundated with (anymore) is handwritten notes and cards. Therefore, they stand out more than emails do and this is where opportunities lie for you to make a strong impact and help build your business relationships.<\/p>\n<p>One way to make a personal impact is by sending out birthday and holiday cards. You don&#8217;t have to catch every holiday and some of them you might have to be a little politically correct on (that&#8217;s up to you) but it makes a difference to catch a few of them and recognize them to your customers. I&#8217;d especially try to keep up with birthdays if that is possible. You might even be able to include a special holiday or birthday promotion. I know I&#8217;ve received cards in the mail for birthday promotions&#8230; usually it&#8217;s &#8220;save 10% for your birthday&#8221; or &#8220;get your free birthday gift in store.&#8221; This usually entices me to go to the store that sent me the promotion, even if I haven&#8217;t been there in a while or wasn&#8217;t planning a trip there in the immediate future.<\/p>\n<p>Okay, so holiday and birthday cards, that is a fairly easy handwritten note to send out. But you need more than just that. You need to be sending more. Here are a few ideas for handwritten cards you can send out:<\/p>\n<ul>\n<li><strong>When you meet someone new: <\/strong>Send them a personalized note, letting them know it was nice to meet them and thank them for their time. Drop a few business cards in there, so they will have your name and your card handy whenever the need arises.<\/li>\n<li><strong>When you receive a referral:<\/strong> It is always a good thing when you pay thanks to someone who has sent you a referral. Sending a handwritten note can add that extra touch and truly show that you are appreciative of the referral they have passed you. This helps show that you go above and beyond; this will also give the person referring business to you the additional confidence for future transactions, networking, and referrals.<\/li>\n<li><strong>When you haven&#8217;t talked to someone in a while:<\/strong> Maybe you have an old client or a former referral partner that you haven&#8217;t talked to, seen, or worked within some time &#8230; send them a note and invite them for coffee or lunch to catch up.<\/li>\n<li><strong>When you want to check in and just say hi:<\/strong> It is okay to not have an underlying meaning or purpose to your personal touches. Sometimes you just want to say hello and you should.<\/li>\n<\/ul>\n<p>I&#8217;ve heard different folks say you should send 2-5 cards a week, but I realize that can be a lot, depending on the size of your network and customer base and the extra\/free time you have. To start off, I&#8217;d set a goal of 1 handwritten note per week (can be a networking partner, client, someone you recently met, etc.). You can build up your numbers later. Just start writing and building your connections.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn&#8217;t make that big of a difference, but believe me, it does. Think about how [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,10,15,7,300],"tags":[239,238,74],"class_list":["post-752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-quick-tips","category-social-networking","category-web-site-maintenance","category-www-learning-center","tag-internet-marketing","tag-marketing","tag-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personalized Messages Make All the Difference<\/title>\n<meta name=\"description\" content=\"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Messages Make All the Difference\" \/>\n<meta property=\"og:description\" content=\"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-26T19:06:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T23:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachael Pierce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachael Pierce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/\"},\"author\":{\"name\":\"Rachael Pierce\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/d63901085d0b93a24089383182eb9fcb\"},\"headline\":\"Personalized Messages Make All the Difference\",\"datePublished\":\"2009-03-26T19:06:28+00:00\",\"dateModified\":\"2022-01-27T23:41:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/\"},\"wordCount\":623,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/Handwriting-Image.jpg\",\"keywords\":[\"Internet Marketing\",\"Marketing\",\"personalization\"],\"articleSection\":[\"Marketing\",\"Quick Tips\",\"Social Networking\",\"Web Site Maintenance\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/\",\"name\":\"Personalized Messages Make All the Difference\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/Handwriting-Image.jpg\",\"datePublished\":\"2009-03-26T19:06:28+00:00\",\"dateModified\":\"2022-01-27T23:41:39+00:00\",\"description\":\"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/Handwriting-Image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/03\\\/Handwriting-Image.jpg\",\"width\":640,\"height\":481,\"caption\":\"Photo by Aaron Burden on Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/personalized-messages-make-all-the-difference\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Personalized Messages Make All the Difference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/d63901085d0b93a24089383182eb9fcb\",\"name\":\"Rachael Pierce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/fe4\\\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg\",\"caption\":\"Rachael Pierce\"},\"description\":\"Office Manager and Marketer, WEBii\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Personalized Messages Make All the Difference","description":"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/","og_locale":"en_US","og_type":"article","og_title":"Personalized Messages Make All the Difference","og_description":"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!","og_url":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/","og_site_name":"Web Marketing &amp; Web Development Company Blog - WEBii","article_published_time":"2009-03-26T19:06:28+00:00","article_modified_time":"2022-01-27T23:41:39+00:00","og_image":[{"width":640,"height":481,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg","type":"image\/jpeg"}],"author":"Rachael Pierce","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rachael Pierce","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/"},"author":{"name":"Rachael Pierce","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/d63901085d0b93a24089383182eb9fcb"},"headline":"Personalized Messages Make All the Difference","datePublished":"2009-03-26T19:06:28+00:00","dateModified":"2022-01-27T23:41:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/"},"wordCount":623,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg","keywords":["Internet Marketing","Marketing","personalization"],"articleSection":["Marketing","Quick Tips","Social Networking","Web Site Maintenance","WWW Learning Center"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/","url":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/","name":"Personalized Messages Make All the Difference","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg","datePublished":"2009-03-26T19:06:28+00:00","dateModified":"2022-01-27T23:41:39+00:00","description":"Writing personalized notes can be a wonderful way to both humanize your brand and make those around you feel good. Come check out our advice!","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2009\/03\/Handwriting-Image.jpg","width":640,"height":481,"caption":"Photo by Aaron Burden on Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/personalized-messages-make-all-the-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.webii.net\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Personalized Messages Make All the Difference"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing &amp; Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/d63901085d0b93a24089383182eb9fcb","name":"Rachael Pierce","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/fe4\/fe46ad5255b2465a19f4adf3f38b3b0bx96.jpg","caption":"Rachael Pierce"},"description":"Office Manager and Marketer, WEBii"}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/10293"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}