To put the importance of mobile compatibility in perspective: some of our SEO customers experience over 60% of their total traffic from visitors on mobile devices!<\/em><\/h3>\n<\/blockquote>\nIf you do not optimize your website for mobile devices, you will be ignoring many future customers and limiting your site\u2019s attractiveness and usability<\/a>. Are you unsure of how to make your site compatible with mobile devices? Consider working with a professional web development company like WEBii to build a custom mobile site.<\/p>\nE-commerce Automation and Machine Learning<\/h2>\n
Think about the last time you visited Facebook<\/a>. Did you see ads from websites you recently visited? Were there specific items advertised that you had viewed on a different website? Were your suggested articles and events relevant to you? Your answer to these questions is most likely yes, and here\u2019s why: Facebook knows us so well because it implements machine learning. Machine learning includes systems that \u201clearn\u201d user inclinations and show content accordingly. Another popular platform that uses machine learning is YouTube<\/a>. YouTube recently implemented an AI system that screens for offensive comments and extremist content. Machine learning helps websites better monitor both the content displayed and user activity.<\/p>\n![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
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E-commerce<\/a> automation includes deterring and detecting fraud, as well as the personalization of websites based on the user\u2019s preferences. This automation allows the site to learn what someone likes or is looking for, and can provide a tailored experience. Payment is also streamlined with this automation – no one wants to spend 16 minutes going through a grueling checkout process. Making this process seamless and quick keeps customers satisfied. Automation can drive efficiency by saving time on tasks such as scheduling price changes and promotions, as well as by tagging customers that come from different channels, such as Amazon. Automation puts the decision-making into the computer\u2019s hands, which saves time and can improve accuracy.<\/p>\nOnline Support<\/h2>\n
In the past few years, chatbots have become ubiquitous. Chatbots can help customers on your site if they are experiencing an issue or have a question. These go hand-in-hand with automation because they save companies time and increase efficiency. Chatbots are already commonly used on websites, and 2018 will see many improvements to these existing chatbots. The quality of service that you provide on your website is enhanced by the use of chatbots because they give your customers a personalized experience, as well as provide instant customer service 24 hours a day. It is even predicted that 85% of all customer interactions will happen without human assistance by 2020. Providing your consumers with customer service that is intuitive will keep them satisfied, and will save you time and money in the long run.<\/p>\n
Single Page Websites<\/h2>\n
Some companies are finding success with single-page format websites. Having content all on one page is simple for users and potential customers to navigate just by scrolling. These sites eliminate any clutter and provide a more simplistic design. While this is becoming trendier, this type of website only works in some cases. It is not realistic for e-commerce sites or blogs that require multiple pages and capabilities to adopt a single-page format. It also isn\u2019t practical in terms of SEO<\/a>. Keeping all of your content on one page does not help with optimization, and can hurt your website\u2019s ranking on search engines. A single-page website is not necessarily a feasible permanent content strategy for the future. If you need help deciding on the best format for your company\u2019s website, don\u2019t hesitate to contact a professional web development company<\/a> to assist you.<\/p>\n<\/p>\n
Virtual Reality<\/h2>\n
2017 saw the rise of video marketing and an increase in videos displayed on websites. Many companies now have video introductions on their websites or video backgrounds on pages. Companies in 2018 are expected to take it a step further by adopting 360 videos and 360 modeling to their sites. For example, companies can show a tour of their office or a model of a previous project. The interactivity of this virtual reality technology is important because users are more likely to engage with it. This technology may seem expensive and time-consuming, but there are many applications and software already available that make it more accessible.<\/p>\n
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E-commerce Automation and Machine Learning<\/h2>\n
Think about the last time you visited Facebook<\/a>. Did you see ads from websites you recently visited? Were there specific items advertised that you had viewed on a different website? Were your suggested articles and events relevant to you? Your answer to these questions is most likely yes, and here\u2019s why: Facebook knows us so well because it implements machine learning. Machine learning includes systems that \u201clearn\u201d user inclinations and show content accordingly. Another popular platform that uses machine learning is YouTube<\/a>. YouTube recently implemented an AI system that screens for offensive comments and extremist content. Machine learning helps websites better monitor both the content displayed and user activity.<\/p>\n E-commerce<\/a> automation includes deterring and detecting fraud, as well as the personalization of websites based on the user\u2019s preferences. This automation allows the site to learn what someone likes or is looking for, and can provide a tailored experience. Payment is also streamlined with this automation – no one wants to spend 16 minutes going through a grueling checkout process. Making this process seamless and quick keeps customers satisfied. Automation can drive efficiency by saving time on tasks such as scheduling price changes and promotions, as well as by tagging customers that come from different channels, such as Amazon. Automation puts the decision-making into the computer\u2019s hands, which saves time and can improve accuracy.<\/p>\n In the past few years, chatbots have become ubiquitous. Chatbots can help customers on your site if they are experiencing an issue or have a question. These go hand-in-hand with automation because they save companies time and increase efficiency. Chatbots are already commonly used on websites, and 2018 will see many improvements to these existing chatbots. The quality of service that you provide on your website is enhanced by the use of chatbots because they give your customers a personalized experience, as well as provide instant customer service 24 hours a day. It is even predicted that 85% of all customer interactions will happen without human assistance by 2020. Providing your consumers with customer service that is intuitive will keep them satisfied, and will save you time and money in the long run.<\/p>\n Some companies are finding success with single-page format websites. Having content all on one page is simple for users and potential customers to navigate just by scrolling. These sites eliminate any clutter and provide a more simplistic design. While this is becoming trendier, this type of website only works in some cases. It is not realistic for e-commerce sites or blogs that require multiple pages and capabilities to adopt a single-page format. It also isn\u2019t practical in terms of SEO<\/a>. Keeping all of your content on one page does not help with optimization, and can hurt your website\u2019s ranking on search engines. A single-page website is not necessarily a feasible permanent content strategy for the future. If you need help deciding on the best format for your company\u2019s website, don\u2019t hesitate to contact a professional web development company<\/a> to assist you.<\/p>\n 2017 saw the rise of video marketing and an increase in videos displayed on websites. Many companies now have video introductions on their websites or video backgrounds on pages. Companies in 2018 are expected to take it a step further by adopting 360 videos and 360 modeling to their sites. For example, companies can show a tour of their office or a model of a previous project. The interactivity of this virtual reality technology is important because users are more likely to engage with it. This technology may seem expensive and time-consuming, but there are many applications and software already available that make it more accessible.<\/p>\n![\"\"](\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2017\/12\/social-network-76532_960_720-300x199.png\")
<\/p>\nOnline Support<\/h2>\n
Single Page Websites<\/h2>\n
![\"\"](\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2017\/12\/computer-2561477_960_720-300x200.jpg\")
<\/p>\nVirtual Reality<\/h2>\n
![\"\"](\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2017\/12\/businessman-2606502_960_720-300x129.jpg\")
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