{"id":4957,"date":"2017-11-17T00:56:50","date_gmt":"2017-11-17T06:56:50","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=4957"},"modified":"2022-02-10T14:00:57","modified_gmt":"2022-02-10T20:00:57","slug":"prepare-black-fridaycyber-monday-web-design-tips","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/prepare-black-fridaycyber-monday-web-design-tips\/","title":{"rendered":"Prepare for Black Friday\/Cyber Monday with These Web Design Tips"},"content":{"rendered":"

The Black Friday\/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they are going to have. Besides making sure they have plenty of stock on hand and extra staff to handle the influx of orders, e-commerce websites need to make sure that their web design<\/a> is on point and ready to appeal to visitors. From creating a great look to handling nitty-gritty details like page load and web hosting issues, here are a few ways to prepare your web design for the upcoming Big Weekend.<\/p>\n

Make sure your web hosting server can handle the extra traffic.<\/h2>\n

While not as fun as updating your web design, checking with your web host<\/a> to make sure that their server can handle the extra traffic generated around Black Friday is essential. Otherwise, you may experience website crashes that could lose you significant revenue (and hurt people\u2019s long-term perception of your business). If your service is scalable, you are in the clear; your service will automatically adjust to handle the increased traffic. If not, you may want to have your web host provider switch you to a different server, at least temporarily, so you can handle the greater volumes of traffic that are headed your way.<\/p>\n

SEE ALSO:<\/strong> 4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website<\/a><\/p><\/blockquote>\n

Optimize your page load times.<\/h2>\n

Customers will begin to abandon your site if your pages take longer than 3 seconds to load. Ideally, your pages should load in 2 seconds or less. You can determine your page load speeds through a quick audit using free tools such as Google\u2019s PageSpeed Insights, which will also give suggestions regarding how to improve the load speed of each page on your site. Once you identify pages that might need a bit of streamlining, focus on cutting back their loading speeds with quick fixes you can implement before the Black Friday weekend. Perhaps the biggest change you can make is to compress your image files so they take up less space (and loading time). Here are a few more steps to consider:<\/p>\n