{"id":3482,"date":"2015-03-11T10:44:58","date_gmt":"2015-03-11T16:44:58","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=3482"},"modified":"2022-02-14T15:07:40","modified_gmt":"2022-02-14T21:07:40","slug":"why-is-content-so-important-for-seo","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/why-is-content-so-important-for-seo\/","title":{"rendered":"Why Is Content So Important for SEO?"},"content":{"rendered":"

This is a question we get asked a lot \u2013 why does content matter so much? The truth is, it matters because search engines care about it.<\/p>\n

In the good ol\u2019 days when having a website for your business was more of a luxury than a necessity, there was less competition for that #1 spot in search engine results. Now you can\u2019t afford not<\/em> to have a business website, which means lots of pages competing for very few spots at the top. So search engines had to get tougher. One of the chief metrics Google, Bing, and Yahoo look at now is content \u2013 is your content relevant? Is it fresh and new? Is it real, human-produced content? Is it original?<\/p>\n

With the extra scrutiny comes the need for extra effort. To have a top-ranking website you have to work for it (or hire an SEO company<\/a> to work for it). Google\u2019s not going to give that spot away to a website with a few short paragraphs that haven\u2019t been updated since 2006. So, when you\u2019re ready to start writing, here are some strategies and tips for getting the most bang for your mental effort buck.<\/p>\n

Keywords Count, But Don\u2019t Get Carried Away<\/h2>\n

Before you start writing, you should do a little keyword research (there are lots of online tools for this). You want to find out what terms people search for when they want to find a product or service like the ones you offer. Create a little target keyword list; be sure to include some general terms and some longtail terms. Long-tail terms are typically longer and more specific. For example, \u201ccarpet cleaner\u201d is a general keyword while \u201cbest shag carpet cleaner for pet stains\u201d is a long-tail keyword. For best results use both.<\/p>\n

Now that you have your list of terms, make sure you include them in your content, especially in your titles and subtitles. Don\u2019t overload every piece with keywords; search engines will often flag this as spam. Try to include them where they fit naturally. Chances are, if you\u2019re writing about something related to your services, you\u2019ll have to include keywords. Don\u2019t believe me? Just try writing about carpet cleaning without mentioning carpet cleaner.<\/p>\n

Quality AND Quantity<\/h2>\n

If you\u2019re blogging for your business website, then it should come as no surprise that your posts need to be well-written<\/a>. You need to use proper grammar and a professional tone. You don\u2019t have to be incredibly formal (i.e. using \u201cyou\u2019re\u201d is OK, but never<\/em> \u201cu r\u201d), but you do want to sound authoritative. And unless your target audience is other people in your field, you don\u2019t want to get too technical too quickly. Blogs should be easy to read.<\/p>\n

You also need to write a lot. I don\u2019t mean super long pieces, though the general rule of thumb nowadays is 900-1000 words, but you need to write frequently. A good goal to set for yourself is one piece per week. Ask other members of your staff to write, too. The more frequently you post, the better, so long as you\u2019re not sacrificing quality.<\/p>\n

Mix It Up<\/h2>\n

The most common incarnation of a blog post is the informational article (like this one!), and they\u2019re great. Articles are probably the easiest way to get information to an audience; they\u2019re straightforward and no one is left guessing what you\u2019re trying to say. But variety is the spice of life, so don\u2019t be afraid to try out some other types of posts.<\/p>\n

Videos, infographics, and slideshow presentations<\/a> are all excellent ways to present content, too. You just need to make sure the information you\u2019re presenting goes with the medium you choose. For example, this article would make a terrible slideshow \u2013 no one wants to look at 20 slides of plain text. But \u201cThe Top 10 Web Design Trends of 2015\u201d might make a lovely slideshow since viewers could actually see the design elements in action. Don\u2019t forget to add metadata so Google knows what you\u2019re talking about, too.<\/p>\n

Meta What?<\/h2>\n

Metadata, or meta tags, is information in the code of your website that helps search engines quickly identify the subject of a web page. If your website is built on a CMS platform like WordPress, you can usually use an SEO plugin that makes it easy to add a Meta title and description. Include keywords in both, if possible. This is also what shows up in a search engine.<\/p>\n

\"meta<\/p>\n

To truly optimize your website, you will want to include metadata on all your site\u2019s pages, not just blog posts.<\/p>\n

Spread the Word<\/h2>\n

Before you share your blog with the world, make sure others will be able to share it, too. Add social sharing tools to your blog so visitors can easily click and post your content on their own profiles \u2013 it\u2019s free advertising! And make sure you share all of your blogs on your own social networking pages, as well. Speaking of, if you don\u2019t have Facebook, Google+, and Twitter for your business, it\u2019s time to get on it. Also consider Linkedin, Pinterest, and Instagram if they\u2019re relevant to your industry.<\/p>\n

SEE ALSO:<\/strong> The Dos and Don’ts of a Facebook Business Page<\/a><\/p><\/blockquote>\n

Where\u2019s the Proof?<\/h2>\n

I could spout off statistics \u2013 such as SEO customers who opted for professional content writing saw on average a 56% greater increase in organic traffic to their sites than customers who did not \u2013 but it\u2019s always more fun to see the results yourself. The best way to see the added value to your website is through Analytics. If you don\u2019t have Google Analytics set up for your website, stop what you\u2019re doing and set it up. Really.<\/p>\n

\"increases<\/p>\n

Analytics gives you the ability to actually measure your site\u2019s progress. While I don\u2019t want to advocate putting off writing, installing Analytics now and waiting a month will give you a good baseline measurement of typical monthly traffic to your site. Be sure to look at the traffic breakdown, too \u2013 how much traffic comes from search engines, social networks, referral sites (if you have listings on directory sites, review sites, etc.), and how much traffic goes straight to your domain.<\/p>\n

After blogging regularly<\/a> (and sharing!) check back and compare traffic from month to month. You should start to see it creep up, especially traffic from your social media pages and search engines.<\/p>\n

Don\u2019t forget that content writing is just one piece of the larger SEO puzzle, but it is a crucial one. Following these guidelines and writing about interesting and relevant topics will help more users find your website. It\u2019s not an overnight success story, though, so be patient and just keep writing!<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a question we get asked a lot \u2013 why does content matter so much? The truth is, it matters because search engines care about it.<\/p>\n","protected":false},"author":17,"featured_media":3496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,14,24,125,15,300],"tags":[201,199,124,238,117,243,200],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-internet-marketing","category-seo","category-small-business","category-social-networking","category-www-learning-center","tag-analytics","tag-blogging","tag-keywords","tag-marketing","tag-search-engine-optimization","tag-seo","tag-writing-tips"],"acf":[],"yoast_head":"\nWhy Is Content So Important for SEO? - WEBii<\/title>\n<meta name=\"description\" content=\"SEO is like a big puzzle, and content is like the inside pieces. 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