{"id":3348,"date":"2014-12-14T21:24:43","date_gmt":"2014-12-15T03:24:43","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=3348"},"modified":"2022-02-14T14:40:10","modified_gmt":"2022-02-14T20:40:10","slug":"interesting-use-of-logos-in-web-design","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/interesting-use-of-logos-in-web-design\/","title":{"rendered":"Interesting Use of Logos in Web Design"},"content":{"rendered":"<p>A company&#8217;s logo is more than just a basic illustration shared on business cards; it is part of the brand identity that defines the business and helps it to grow. Marketers and graphic designers will certainly have an opinion about investing in logo design. They will echo the sentiment that if a company is serious about branding, it will want to pay close attention to the way the brand is visually conveyed to consumers. The most prominent companies in the world always have a recognizable logo, and when people recognize that image, they spread the brand and contribute to the advertising initiative.<\/p>\n<h2>Different Types of Logos<\/h2>\n<p>A logo design does not necessarily have to include an elaborate illustration or mascot. Some very famous logos are simply names in a custom font or a simple title font with specific placement and colors. Examples of companies that have simple logos that are mostly text-based are Google and The Home Depot.<\/p>\n<p>On the contrary, some logo designs do include unique illustrations that become a recognized icon for the business or even a recognized symbol for the industry. ATT&#8217;s globe-like illustration is often seen instantly with telecommunications, and most car manufacturer logos are recognized immediately by the general public, even by young people who have never driven a car.<\/p>\n<h3>Leading with the Logo to Introduce the Website<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-3350 aligncenter lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-header-web-apple.png\" alt=\"website header with logo\" width=\"477\" height=\"134\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-header-web-apple.png 477w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-header-web-apple-121x34.png 121w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-header-web-apple-300x84.png 300w\" data-sizes=\"(max-width: 477px) 100vw, 477px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 477px; --smush-placeholder-aspect-ratio: 477\/134;\" \/><\/p>\n<p>It is rare that a logo will not be included in the header area of a website. Studies show that a majority of web visitors expect to see a logo in the top left corner of a web page, and their eyes tend to travel from the top left corner and diagonally to the right side of the page. On some occasions, the logo may be placed further to the middle or right side of the page, and sometimes it is even placed underneath the navigation menu. This may vary depending on whether the logo is designed in a more vertical or horizontal fashion. When the logo is missing from this area of the website, a visitor may not immediately identify with the brand and have difficulty connecting with the purpose of the website. Furthermore, it is recommended that the logo also be a link to the homepage of the website.<\/p>\n<h3>Using Logo Elements in the Background<b><img decoding=\"async\" class=\"wp-image-3351 aligncenter lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/cowboys-web-bg.png\" alt=\"website background with Cowboys logo\" width=\"499\" height=\"229\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/cowboys-web-bg.png 624w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/cowboys-web-bg-121x55.png 121w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/cowboys-web-bg-300x138.png 300w\" data-sizes=\"(max-width: 499px) 100vw, 499px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 499px; --smush-placeholder-aspect-ratio: 499\/229;\" \/><\/b><\/h3>\n<p>When a logo has a unique illustration or shape, it may be used as an interesting watermark style background. Sometimes, just a part of the shapes in the logo may be applied to the background of content, or in the background of a header image.<\/p>\n<blockquote><p><strong>SEE ALSO: <\/strong><a title=\"designing a great Meetup page\" href=\"https:\/\/www.webii.net\/blog\/2013\/04\/designing-a-great-meetup-page\/\">Designing a Great Meetup Page<\/a><\/p><\/blockquote>\n<h3>Using Brand Elements in Other Aspects of the Website<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3352 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-shapes-website.png\" alt=\"logo shapes in web design\" width=\"577\" height=\"291\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-shapes-website.png 577w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-shapes-website-121x61.png 121w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/logo-shapes-website-300x151.png 300w\" data-sizes=\"(max-width: 577px) 100vw, 577px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 577px; --smush-placeholder-aspect-ratio: 577\/291;\" \/><\/p>\n<p>All elements of a logo can be considered aspects of the brand, even the color choices. If the accent color in the logo is a deep purple, that same purple may be a nice accent color for the border of the navigation menu or the heading text in the content. If a special font was used in the logo name, it is a good idea to continue using that same font throughout the website, in page titles and subheadings perhaps. Does the logo also include a slogan or motto as a subtitle? This messaging should be considered for additional content throughout the site. For example, if the slogan has a certain playful tone, that same tone can be used in page titles and introduction text on a few inner pages. In one case, we used some stair-like boxes from the icon in a construction company&#8217;s logo as a collage style element beside some introduction text on the homepage of the client&#8217;s new <a title=\"Web Design\" href=\"https:\/\/www.webii.net\/website-services\/web-design\">web design<\/a>.<\/p>\n<h3>Displaying Logos in Other Fun Ways<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-3353 aligncenter lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/google-doodle-corita.jpg\" alt=\"Google Doodle example\" width=\"528\" height=\"202\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/google-doodle-corita.jpg 660w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/google-doodle-corita-300x115.jpg 300w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/google-doodle-corita-121x46.jpg 121w\" data-sizes=\"(max-width: 528px) 100vw, 528px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 528px; --smush-placeholder-aspect-ratio: 528\/202;\" \/><\/p>\n<p>Dell Computers was quite good at this idea for a while. In the &#8217;90s, they often printed playful illustrations of their logo in advertisements and magazines to showcase a theme. Perhaps the logo would be featured as a festive holiday arrangement in a holiday banner, or as an iceberg with some penguins floating atop for the winter selling season. As long as the brand is retained and still recognizable, these custom renditions can be a fun way to engage customers. It is important to refer to your brand guidelines (often provided by the logo designer) to ensure that the logo does not lose integrity and disrupt your brand message.<\/p>\n<p>Google is another well-known collaborator on logo tangents that are often animated and even interactive. At one time, the Google logo was displayed on its homepage as a working Pac-Man game coded in HTML5. Although the search engine pioneer has a simple logo comprised of only 6 letters, millions of people around the world are familiar with its brand and signature rainbow color scheme. It often showcases original \u201cGoogle Doodles\u201d for various milestone dates, to commemorate noteworthy people or events in history.<\/p>\n<p>It can often be fun to share theme ideas on a website, especially tying in with a special offer or holiday. Linking the theme with your logo is a great way to keep the brand fresh and alive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company&#8217;s logo is more than just a basic illustration shared on business cards; it is part of the brand identity that defines the business and helps it to grow. Marketers and graphic designers will certainly have an opinion about investing in logo design. They will echo the sentiment that if a company is serious [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,6,3,60,300],"tags":[195,196],"class_list":["post-3348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-marketing","category-web-design","category-web-design-resource","category-www-learning-center","tag-how-to-use-logos-in-web-design","tag-web-design-techniques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interesting Use of Logos in Web Design - WEBii<\/title>\n<meta name=\"description\" content=\"We show off some great designs that could inspire your own logo and how you implement it into your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/interesting-use-of-logos-in-web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interesting Use of Logos in Web Design\" \/>\n<meta property=\"og:description\" content=\"We show off some great designs that could inspire your own logo and how you implement it into your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/interesting-use-of-logos-in-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/webiinet\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-15T03:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-14T20:40:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2014\/12\/nike-logo-website-example.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jacqueline Sinex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Sinex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/\"},\"author\":{\"name\":\"Jacqueline Sinex\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/f4b38a14e3a80c2113ac6397739c77f6\"},\"headline\":\"Interesting Use of Logos in Web Design\",\"datePublished\":\"2014-12-15T03:24:43+00:00\",\"dateModified\":\"2022-02-14T20:40:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/\"},\"wordCount\":850,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/nike-logo-website-example.png\",\"keywords\":[\"how to use logos in web design\",\"web design techniques\"],\"articleSection\":[\"Austin Web Design\",\"Marketing\",\"Web Design\",\"Web Design Resource\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/\",\"name\":\"Interesting Use of Logos in Web Design - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/nike-logo-website-example.png\",\"datePublished\":\"2014-12-15T03:24:43+00:00\",\"dateModified\":\"2022-02-14T20:40:10+00:00\",\"description\":\"We show off some great designs that could inspire your own logo and how you implement it into your website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/nike-logo-website-example.png\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/nike-logo-website-example.png\",\"width\":700,\"height\":260,\"caption\":\"website example with Nike logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/interesting-use-of-logos-in-web-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Austin Web Design\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/austin-web-design\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Interesting Use of Logos in Web Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; 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