{"id":3132,"date":"2014-07-15T09:00:34","date_gmt":"2014-07-15T15:00:34","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=3132"},"modified":"2022-02-14T11:42:44","modified_gmt":"2022-02-14T17:42:44","slug":"healthy-habits-of-online-marketing","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/healthy-habits-of-online-marketing\/","title":{"rendered":"Healthy Habits of Online Marketing"},"content":{"rendered":"

By now, everyone is aware that websites and social media are mandatory aspects of marketing. \u00a0But determining the specific tasks to focus on and the right kind of schedule can be challenging for a small business. \u00a0Here are some simple healthy habits for maintaining a strong web presence.<\/p>\n

Think About Your Customer’s Preferences First<\/h2>\n

When it comes down to what matters most in a website, the answer is always in the customer’s brain. \u00a0While a business owner may love certain pages, certain images, and certain colors, a customer may have completely different preferences. \u00a0But this is not a challenge of petty aesthetics; it is a question about what your customer’s pain is and how you can resolve it. \u00a0What information does the customer really care about and what do they want to see first when they land on the page? \u00a0What product is the most important out of your many offerings? \u00a0These answers will define the best areas to focus on for your web design<\/a> changes and content. \u00a0The last thing you want to do is frustrate your visitors by leading them down the wrong path and miss that opportunity to convert them to a buyer.<\/p>\n

Make a Blog Topic Outline<\/h2>\n

Many businesses fail to write blogs<\/a> because they can’t determine what to write about. \u00a0A great way to combat this issue is to start a simple list of topic ideas. \u00a0Create a simple document in an outline format, and just start writing short titles that describe something you find relevant to your industry. \u00a0Don’t be concerned with perfecting the words just yet; start with a brainstorm list with a variety of inspirations: news headlines, company acquisitions, common customer mistakes, and common questions in customer service. \u00a0Once you have a dozen or more ideas, you can begin to refine them. \u00a0Extend some of the titles into another tier of details that describe the points you could make in an article about that topic. \u00a0Soon enough, you will have a significant list of options that you can use to create a flow of content, and you can share the outline with colleagues to help them write efficiently for the blog as well.<\/p>\n

Set a Weekly Blog Content Schedule<\/h2>\n

Another cause for an empty blog is the failure to commit to a regular posting schedule. \u00a0I recommend our clients to try committing to a once-a-week routine, picking an hour in the week, and schedule that as blogging time. \u00a0If you have your outline ready and if you are writing about the things you know well, the writing time is cut down dramatically. \u00a0The best blog authors will write several posts ahead of time, and save them as a draft or schedule them to publish on a later date. \u00a0(WordPress offers this feature to change the Publish date.) \u00a0We all get busy, but if you keep this item on your routine, it will become a healthy habit of your overall marketing procedures. \u00a0If you find yourself unable to consistently contribute blogs, hiring an SEO company that offers content writing <\/a>is a great solution.<\/p>\n

Simplify the Navigation Menu<\/h2>\n

I have noticed a common flaw with excessive links in websites – menus riddled with dozens of different links and sub-links. \u00a0Couple that with an additional menu on the side and then the third set of options in the footer, and you may have a raging case of website clutter. \u00a0This could be very overwhelming for a visitor if it is not clear where to find relevant immediately. \u00a0There is a modern trend of websites with very brief main menus, as few as 3 main links in the top navigation. \u00a0It is not necessary to trim your menu down this dramatically, but you should outline your site map and prioritize the topmost important pages. \u00a0Ideally, you can identify the 5 most important links that get your customer to the right section of information and a handful of additional secondary links that will lead to more targeted information. \u00a0Web page content can always include relevant links to specific pages of detail, so it is not necessary to include every link for every page in the navigation menu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some simple website tips to read from your exercise bike.<\/p>\n","protected":false},"author":6,"featured_media":3134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,6,24,300],"tags":[164,163],"class_list":["post-3132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-marketing","category-seo","category-www-learning-center","tag-austin-seo","tag-marketing-techniques-for-small-businesses"],"acf":[],"yoast_head":"\nHealthy Habits of Online Marketing - WEBii<\/title>\n<meta name=\"description\" content=\"By now, everyone is aware that websites and social media are mandatory, but determining the tasks to focus on is challenging for a small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/healthy-habits-of-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthy Habits of Online Marketing\" \/>\n<meta property=\"og:description\" content=\"By now, everyone is aware that websites and social media are mandatory, but determining the tasks to focus on is challenging for a small business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/healthy-habits-of-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing & Web Development Company Blog - 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