{"id":3098,"date":"2014-06-17T14:32:54","date_gmt":"2014-06-17T20:32:54","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=3098"},"modified":"2025-03-19T13:10:50","modified_gmt":"2025-03-19T18:10:50","slug":"google-unleashes-the-pandas-will-they-help-or-hurt-your-web-business","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/google-unleashes-the-pandas-will-they-help-or-hurt-your-web-business\/","title":{"rendered":"Google Unleashes the Pandas: Will They Help or Hurt Your Site?"},"content":{"rendered":"

Last month, Google changed. You may not have noticed it, but some websites couldn\u2019t have missed it if they tried. Forbes reports that 85% of search engine rankings were lost for PR Newswire, PRLog, and other selected websites. In an attempt to improve users\u2019 experience on the web, Google modified its algorithms as part of the 4th<\/sup> Panda update. What does this mean to you? Could your company\u2019s website have taken a hit?<\/p>\n

What Exactly is \u201cPanda\u201d?<\/h2>\n

In the Panda 4 update, Google changed the way it sorts through websites, meaning that it changed its algorithms. With this change, it removed high rankings from websites that re-posted others\u2019 content. Essentially, Google was trying to improve their users\u2019 experience by giving greater access to unique, quality content<\/a>.<\/p>\n

Has My Company Been Affected?<\/h2>\n

If you don\u2019t re-use old documents already available online, your business\u2019s website is likely safe. However, this should serve as a wake-up call. Google won\u2019t stop updating its algorithms, and as it continues to weed out the great content from the less-than-wonderful, your company\u2019s web presence could take a hit in the near future.<\/p>\n

What\u2019s Next?<\/h2>\n

<\/b>While we can\u2019t exactly predict Google\u2019s next target, we can grasp the theme of their algorithm updates: Google is working to promote quality content. So now that you know that the pandas are on the prowl, take a moment to consider whether your website could suffer any consequences. Devise a strategy to keep your company\u2019s blogs<\/a> timely and updated. Avoid plagiarizing. Ensure that your website is dynamic and user-friendly. If you need to re-evaluate your current content strategy, consider hiring a qualified team like the people at WEBii to take on the responsibility.<\/p>\n

Panda was bad news for some websites. And in the long run, the frequent and ongoing updates to Google\u2019s algorithm could certainly hit your company\u2019s web presence, and ultimately, its bottom line. But if you heed the warning signals and take the cue to keep your company\u2019s web presence engaging and authentic, you may be on the right track and remain unaffected. In fact, you might benefit from the trim down of your competitor\u2019s content if you continue to supersede them with your expert content.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, Google changed. You may not have noticed it, but some websites couldn\u2019t have missed it if they tried. Forbes reports that 85% of search engine rankings were lost for PR Newswire, PRLog, and other selected websites. In an attempt to improve users\u2019 experience on the web, Google modified its algorithms as part of […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,6,24,300],"tags":[],"class_list":["post-3098","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-marketing","category-seo","category-www-learning-center"],"acf":[],"yoast_head":"\nGoogle Unleashes the Pandas: Will They Help or Hurt Your Site? - WEBii<\/title>\n<meta name=\"description\" content=\"Google is constantly updating its algorithm, and you need to stay on top of it. 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