{"id":3052,"date":"2014-05-06T16:42:21","date_gmt":"2014-05-06T22:42:21","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=3052"},"modified":"2022-06-01T15:20:28","modified_gmt":"2022-06-01T20:20:28","slug":"best-practices-for-construction-company-websites","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/best-practices-for-construction-company-websites\/","title":{"rendered":"Best Practices for Construction Company Websites"},"content":{"rendered":"

Construction companies make great clients for website developers<\/a> because they understand the basic principles of project management and use skills to create something unique. \u00a0We would like to thank them by offering advice on things that help make a great construction industry website. \u00a0There are many different types of businesses relative to construction that can benefit from this advice, such as commercial construction, residential construction and remodeling, contractors, roofing, woodworking and millwork, custom home building, fixture installation, and architecture.<\/p>\n

Building An Online House<\/h2>\n

You may think that a website is not the focal point of your business if you are building things outside in the real world and not worried about things that happen behind a computer. \u00a0But let’s be honest, even your oldest client uses the Internet to check things out. \u00a0Your online presence is an important piece of your company’s reputation. \u00a0Construction is a competitive industry that is constantly moving and battling challenges, and the most successful players have websites. \u00a0It is important that the online presence represents the same quality and specialties that your staff conveys on the ground. \u00a0This will instill confidence in your brand and capabilities at all points of the process, from the bid to the execution.<\/p>\n

Before and After Examples<\/h2>\n

Remodeling and renovation is a process of transformation best described with visuals. \u00a0 Remember to capture the history of a project before it begins and even during the process of construction, to demonstrate the amazing transformation clients enjoyed at completion. \u00a0When great projects like restaurant remodels are finished, the property owner will often have a professional photographer take final shots to market the new business. \u00a0Collaborate with the client to acquire more professional shots, but don’t forget to snapshots of the before scene as well. \u00a0Your before and after photos can be presented as a case study, with a description of the initial project requirements and challenges besides the before image, and a description of the benefits of the new renovation besides the after shot. \u00a0Even a few pairs of these examples can make a dramatic first impression.<\/p>\n

A Portfolio of Current Examples<\/h2>\n

A construction website should have at least a basic photo gallery with featured project examples. \u00a0Although it is not necessary to include hundreds of photos, the portfolio should include examples that show current capabilities<\/a> and a breadth of projects. \u00a0Select examples that represent the type of work you want to attract more of. \u00a0Do not include photos that are irrelevant to the company’s current focus; a construction business focusing on commercial architecture design and build should refrain from showcasing residential work or “side projects”. \u00a0A typical website photo gallery should include thumbnail images on a web page, however, a better presentation will allow those thumbnail images to link to larger versions and may also include a short description of the project. \u00a0Some galleries go deeper by linking photos to separate web pages with a full description of the project and additional photos. \u00a0This is a good way to build up quality content in your website that strengthens SEO.<\/p>\n

Landing Pages for Each Construction Focus<\/h2>\n

Besides visuals, a good construction website required content that helps the visitor<\/a> understand what to expect. \u00a0In a sea of construction-oriented sites competing for attention, the website needs to clearly define what your company specializes in (types of projects), what your capabilities are (your skills), and what your target markets are (where you service clients). \u00a0 Besides a basic overview paragraph, establish a landing page for each core focus area; for example, a page for Kitchen Remodels, a page for Restaurant Interiors, and a page for Exterior Treatments. \u00a0Give each page a decent amount of content to help prospects and search engines gain a better perspective. \u00a0Here are some great things to include:<\/p>\n