{"id":2750,"date":"2013-11-09T10:25:54","date_gmt":"2013-11-09T16:25:54","guid":{"rendered":"http:\/\/www.webii.net\/blog\/?p=2750"},"modified":"2022-02-14T10:22:14","modified_gmt":"2022-02-14T16:22:14","slug":"social-media-tips-for-small-business-part-1","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/social-media-tips-for-small-business-part-1\/","title":{"rendered":"Social Media Tips for Small Business (Part 1)"},"content":{"rendered":"

At my old internship, I was part of the social media team for our various musician clients. Some of these musicians had over a million followers, which required a lot of posting and a lot of figuring out what to post. These musicians had the freedom to post just about whatever they wanted whenever they wanted because they were big music names and everyone loved them. If they wanted to post several consecutive status updates, they could do that. If they got a new puppy, you could expect a dozen photos. To some, these musicians were larger than life, and these followers would be quite happy seeing what their favorite artist had to eat for breakfast.<\/p>\n

Small businesses, sadly, do not have this power. Many companies and organizations still don\u2019t seem to grasp how to use social media properly. So I\u2019ve written down a few tips and guidelines that can potentially help you in the social media world.<\/p>\n

And if you are a small business (or even a big business) reading this without a social media page of any kind, it is a good idea to get one set up.<\/p>\n

Be Informative<\/h2>\n

Sharing Knowledge From Your Blog<\/h3>\n

No matter what your company does or sells, you have something to say. If you have a website, you might already feature a blog<\/a> where your company occasionally writes an article about some topic related to what you do. You can your social media page to post a link to that blog and gain more readers. Chances are your viewers will be on Facebook<\/a> more often than they will be on your website, so taking advantage of that will help in the long run. Many people share links to their contacts as well, which can bring in traffic to your page and site, or at least get your name out there.<\/p>\n

Highlighting Current Events<\/h3>\n

You can also post links to current events in your industry. If you\u2019re a bike shop and the city of Austin recently passed a law that affects cyclists, posting a link to an article about it would make sense. Your followers will most likely have a bike or be cycling enthusiasts. Such a post would be relevant to their interests. Keeping your followers up-to-date on the relevant information can attract new people to your page.<\/p>\n

Be Active<\/h2>\n

If someone is following you, it means that they like what you do and want to see more of you. You have to give them something. They went out of their way to get to your page and click \u2018Follow\u2019 or \u2018Like.\u2019<\/p>\n

Don\u2019t make them regret it.<\/p>\n

Going on social media sites like Facebook and Twitter<\/a> is supposed to be a way to connect with friends, celebrities, and news sources to have an entertaining and informative experience. What very few people want to see are constant ads and posts from a single person or page. This is especially true for business pages because the member probably doesn\u2019t have as much of a close personal relationship with your company compared to their own connections, which means their tolerance level is lower.<\/p>\n

But how often is too much? That depends entirely on what you\u2019re posting, which might sound contradictory to everything I just said, but hold on a moment.<\/p>\n

Let\u2019s use a small construction company as an example with Facebook as the social media outlet. Let\u2019s also say that you (the construction company) signed a great contract and were able to construct an amazing building in Austin. The building is well-made and has everyone nodding their heads in approval. You\u2019re proud of it and it\u2019s probably your best project to date.<\/p>\n

Post a picture. It\u2019s an accomplishment, a milestone, something to show that you\u2019re on your way up to the top of the construction world! Make some sort of post talking about it and thanking everyone. If you have a lot of pictures, make an album about it and post that.<\/p>\n

But no matter how many followers you have, the last thing you want is to flood their feeds with countless pictures and posts. Eventually, all the \u201cGreat job!\u201d comments will turn into \u201cDon\u2019t you have work to do?\u201d Even the social media team at my previous internship didn\u2019t post all the time. If you don\u2019t like seeing countless posts from the same person, chances are your followers won\u2019t either.<\/p>\n

From personal experience, the worst offenders can be found on Twitter and Instagram. Of course, there\u2019s no actual rule that says you can only post so much, but seeing the same account post countless items in succession makes me quickly look for the \u2018Hide\u2019 and \u2018Unfollow\u2019 buttons.<\/p>\n

Think about your followers. What do they want to see from your page? Look back at your company\u2019s posts and see which ones had the most interaction with your followers. Which ones got little response?<\/p>\n

Now think about your own social media page, away from the company. Are you following any companies that you like? What do you enjoy seeing from them, and what else would you like to see? Study social media pages from the eyes of a small business owner and make a note about what works and what doesn\u2019t. Understanding your followers is one of the biggest necessities for having a successful social media page.<\/p>\n","protected":false},"excerpt":{"rendered":"

At my old internship, I was part of the social media team for our various musician clients. Some of these musicians had over a million followers, which required a lot of posting and a lot of figuring out what to post. These musicians had the freedom to post just about whatever they wanted whenever they […]<\/p>\n","protected":false},"author":22,"featured_media":2766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,300],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-social-networking","category-www-learning-center"],"acf":[],"yoast_head":"\nSocial Media Tips for Small Business (Part 1) - WEBii<\/title>\n<meta name=\"description\" content=\"Get your business on social media right now! 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