{"id":2535,"date":"2013-04-05T14:18:00","date_gmt":"2013-04-05T20:18:00","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=2535"},"modified":"2022-02-09T16:16:54","modified_gmt":"2022-02-09T22:16:54","slug":"symptoms-of-a-bad-blog-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/symptoms-of-a-bad-blog-how-to-fix-it\/","title":{"rendered":"Symptoms of A Bad Blog & How To Fix It"},"content":{"rendered":"

We can all recognize “good” blogs<\/a> when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog “good,” or worth reading: interesting or educational topics and easy-to-understand writing.<\/p>\n

When hunting for a good read, users typically search for an author or company with shared interests or concerns, and then they delve into the material. Readers immediately judge a blog by its content, language, and length to decide whether it\u2019s worth reading or not. While personal opinion and taste play a part, topic and brevity are still key to hooking your readers. Sometimes bloggers will let SEO<\/a> concerns rule their blog-writing habits, but remember that readers don\u2019t want to wade through a sea of keywords to get to the point. Likewise, very long, very laborious writing will turn off readers. Follow our tips to make your blog work for you, and not the other way around.<\/p>\n

Content Before Keywords<\/h2>\n

When Truman Capote, author of the phenomenal non-fiction crime drama In Cold Blood<\/em>, was asked about Jack Kerouac\u2019s success and popularity he said, \u201cThat\u2019s not writing, that\u2019s typing.\u201d Though some people may disagree with Capote\u2019s opinion on the Beat generation\u2019s foremost author, bloggers and writers everywhere can still learn from what he said.<\/p>\n

Blogs are usually used as either a tool to gain business or a platform for people to write about their personal lives and passions. Business owners especially should keep in mind that people want to be captivated by the blogs they read too. SEO is a very important part of making your site visible to the world, and including keywords on your site is a crucial part of SEO. However, don\u2019t go overboard with the keywords. Articles should have keywords in them, but they should not distract from the message. Posting well-written blogs<\/a> a few times each week will actually do more to help your keyword rankings and search engine visibility than posting poorly-written posts overflowing with keywords once a month. Stay true to your company\u2019s values and make your blogs interesting for readers; the keywords will come naturally.<\/p>\n

Keep It Simple<\/h2>\n

This isn\u2019t Ulysses<\/em> and certainly not many of us are on the writing level of James Joyce, so why bore your readers with lengthy, complex posts? Though it may be tempting to rant and shoot off like a blogging bottle rocket, remember that the audience is there to learn something or explore an idea further. Also, remember that the audience has a short attention span; anything over 800 words (unless you\u2019re writing for an academic blog or journal) is a bit lengthy and can lose some readers in light of length alone. If you want the message to be clear and worth your readers\u2019 attention, then you must revise and revise again until the message is concise and easy to understand.<\/p>\n

Remember, keep posts to the point, write clearly and on topic, don\u2019t focus solely on keywords, and post often. These tips can help keep readers on your site longer and more often.<\/p>\n","protected":false},"excerpt":{"rendered":"

We can all recognize “good” blogs when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog “good,” or worth reading: interesting or educational topics and easy-to-understand writing. When hunting for a good read, users typically […]<\/p>\n","protected":false},"author":14,"featured_media":11139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,14,10,24,125,300],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-internet-marketing","category-quick-tips","category-seo","category-small-business","category-www-learning-center"],"acf":[],"yoast_head":"\nHow To Improve Your Website's Blog<\/title>\n<meta name=\"description\" content=\"We all know when we're reading a "bad blog," but what makes a good blog? 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