{"id":2532,"date":"2013-07-08T08:00:58","date_gmt":"2013-07-08T14:00:58","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=2532"},"modified":"2022-02-14T10:05:54","modified_gmt":"2022-02-14T16:05:54","slug":"should-i-have-background-music-on-my-website","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/should-i-have-background-music-on-my-website\/","title":{"rendered":"Should I Have Background Music on My Website?"},"content":{"rendered":"

Listen to the funky beat. \u00a0Hear that lovely jingle. Imagine your customer tapping a foot as they browse your homepage<\/a>.<\/p>\n

It was trendy and cool in the ’90s. Music on a web page? Wow! \u00a0I made something interactive!<\/p>\n

A lot has happened since then.<\/p>\n

The average Internet user is a different person many years later.<\/h2>\n

We have been around the block, and that block was riddled with a lot of noisy web pages. \u00a0And yet, I still see templates available online with flashy animations and sound effects. \u00a0And some business owners who have not experienced a web development project before may think the sound is a nifty way to make their website unique.<\/p>\n

Before you think adding music to your website is a great idea, consider a few things.<\/p>\n

The environment where the visitor will be viewing the website.<\/h2>\n

Some customers research products and services<\/a> at work. \u00a0Especially if your service is business-to-business and they are researching for on their company’s behalf. \u00a0Background noise or music can be disruptive to that company’s environment and might even get someone in trouble. \u00a0Their first reaction might be to quickly close the website and move on.<\/p>\n

The ability to hear the sound.<\/h2>\n

Many users don’t have working speakers or they keep their computer sound muted. \u00a0If you consider the sound effects in your site to be important and put a lot of development effort into them, they may still go unnoticed by a large chunk of your audience.<\/p>\n

Your industry.<\/h2>\n

There are some industries that naturally go well with music. \u00a0The entertainment industry is the best example, which may include an actual music group, or even a nightclub or production company. \u00a0In these cases, people visiting those sites are expecting a certain type of content and they are much less likely to be shocked by hearing sounds. \u00a0If they are seeking out information about music, they are likely to have the technical support to listen to it.<\/p>\n

But in an unrelated business environment, music or unique sound effects may be viewed in a negative manner. \u00a0They could be considered immature or out of place with your audience.<\/p>\n

Quality website performance.<\/h2>\n

Music and things like menu and button sound effects can cause slower loading times for web pages. \u00a0If you have a large clip of music playing on your homepage, it needs to pre-load before anyone can hear it. \u00a0That music clip might need to finish downloading completely before the rest of your web page can display. \u00a0If this adds even a few seconds to your website loading experience, it definitely affects your visitors’ perception of you. In many cases, they will give up and quickly leave.<\/p>\n

But what about video?<\/h2>\n

These points about sound should still be considered, but video is a little different. \u00a0Video usually requires an action from the user to play it. \u00a0This is assuming it is not set up to auto-play, which I do often discourage. \u00a0If the video does auto-play, the user has control to pause and stop it, which makes the experience less threatening. \u00a0A good video by a professional production company can really tell a story or make a selling point quickly, and people like that. People have less patience for reading than video, so they are more welcoming of it. \u00a0Music and background sounds don’t really tell a story or sell a product (unless you are selling the music).<\/p>\n","protected":false},"excerpt":{"rendered":"

Listen to the funky beat. \u00a0Hear that lovely jingle. Imagine your customer tapping a foot as they browse your homepage. It was trendy and cool in the ’90s. Music on a web page? Wow! \u00a0I made something interactive! A lot has happened since then. The average Internet user is a different person many years later. […]<\/p>\n","protected":false},"author":6,"featured_media":2641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,41,300],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-web-development","category-www-learning-center"],"acf":[],"yoast_head":"\nShould I Have Background Music on My Website? - WEBii<\/title>\n<meta name=\"description\" content=\"Some websites have taken advantage of displaying music to their visitors. 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