{"id":1940,"date":"2011-11-22T07:07:48","date_gmt":"2011-11-22T13:07:48","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=1940"},"modified":"2022-02-09T11:40:11","modified_gmt":"2022-02-09T17:40:11","slug":"tales-of-untracked-ppc","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/tales-of-untracked-ppc\/","title":{"rendered":"Tales of Untracked PPC"},"content":{"rendered":"

To my dismay, I have heard several stories this year about companies who are regularly spending hundreds or thousands, or even $10,000’s every month on their Pay-Per-Click advertising (PPC) and they actually do not even know what their return on investment is.<\/p>\n

Seriously, they have no idea. They might even have a person in the marketing department who handles that or a professional company who manages it for them. And they still can’t tell me what their sales conversion rates are and if they are happy with their PPC campaigns.<\/p>\n

I have nothing against Google Adwords and Remarketing technologies.\u00a0 Some people really succeed with those strategies, and there are often good fits for using those methods of marketing.<\/p>\n

But if you are participating in PPC and not getting any return, it is just money being thrown out the door and into the wind.<\/h2>\n

Instead, the business should consider channeling that marketing budget toward a quality SEO campaign<\/a> that is a complete package, fully tracked, and with a long-term result.<\/p>\n

SEO is different than PPC because it can keep working for you long term.\u00a0 As soon as you turn off your PPC ads, they go offline.\u00a0 That’s it.\u00a0 No more visibility.\u00a0 And when you turn them on – poof – there they are immediately again.<\/p>\n

SEO strategies take more time to implement and get results, but the results are astounding organic results – results that stay on Google, Yahoo, and Bing over the course of weeks, months, and maybe even years after your campaign is over.<\/p>\n

Is it important to keep an eye on your SEO after your campaign is over? Of course, because remember that your competitor can catch up to you.\u00a0 They might wise up and hire a great SEO expert and go up in rankings after you stop your campaign.\u00a0 But that takes time and must be done well to compete with your quality SEO results, once they are established.\u00a0 For this reason, we do recommend evaluating your SEO rankings, your conversion and bounce rates, and search engine saturation regularly.<\/p>\n

When WEBii manages an SEO campaign, we recognize that tracking component as well.\u00a0 It is vital for us to regularly run a ranking report and regularly analyze shifts in traffic coming to the website from search engines, from referral websites, and from direct visits.\u00a0 We help the customer understand the data and track changes with month-to-month comparisons, large website content changes, or maybe an end-of-quarter review.<\/p>\n

Have you talked to a business owner recently who mentioned their oblivious battle with Google Adwords?\u00a0 Are they lost and uncertain if they should continue?\u00a0 Please share your comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

To my dismay, I have heard several stories this year about companies who are regularly spending hundreds or thousands, or even $10,000’s every month on their Pay-Per-Click advertising (PPC) and they actually do not even know what their return on investment is. Seriously, they have no idea. They might even have a person in the […]<\/p>\n","protected":false},"author":6,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,300],"tags":[],"class_list":["post-1940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-www-learning-center"],"acf":[],"yoast_head":"\nTales of Untracked PPC - WEBii<\/title>\n<meta name=\"description\" content=\"Which one earns you the better return on investment - PPC or SEO? 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