{"id":1789,"date":"2011-10-11T11:03:11","date_gmt":"2011-10-11T17:03:11","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=1789"},"modified":"2022-02-09T11:01:12","modified_gmt":"2022-02-09T17:01:12","slug":"e-commerce-getting-your-sales-on","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/e-commerce-getting-your-sales-on\/","title":{"rendered":"E-Commerce: Getting Your Sales On"},"content":{"rendered":"

So now your e-commerce website<\/a> is done and launched.\u00a0 Congratulations!<\/p>\n

Oh, but wait a minute – you need orders?<\/p>\n

Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun.\u00a0 You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert those visitors to buying customers.\u00a0 Here are a few things to consider for your e-commerce marketing plan.<\/p>\n

1. Tap your current customers.<\/h2>\n

Announce your new e-commerce website to your established customers!\u00a0 Make it bold, make it loud, make it plentiful!\u00a0 Wouldn’t it be terrible if you learned that one of your loyal customers purchased something online from a competitor just because they had no idea you sold it online too?\u00a0 Use all the standard forms of media that you usually announce news and specials to your customers – in-store signage, window posters, e-mail newsletters<\/a>, a blog, the stickers at your registers.<\/p>\n

If your customers are not used to receiving things from you (especially e-mail), be a little careful and don’t bombard them with information.\u00a0 You just want to inform them, not offend them.<\/p>\n

2. Offer an incentive.<\/h2>\n

Give people a reason to revisit your business.\u00a0 For example:<\/p>\n