{"id":16442,"date":"2025-02-04T09:10:36","date_gmt":"2025-02-04T15:10:36","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=16442"},"modified":"2025-03-19T16:36:25","modified_gmt":"2025-03-19T21:36:25","slug":"creative-404-not-found-page-design","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/creative-404-not-found-page-design\/","title":{"rendered":"Getting Creative with Your 404 Not Found Page Design"},"content":{"rendered":"<p>Every website gives a certain error response when the content for a URL you visit is \u201cnot found\u201d, known as response code 404. Most of today\u2019s modern website are equipped with at least a basic \u201c404 not found\u201d error page template that alerts the user and search engines about the missing content. But just because something is common and standard, doesn\u2019t mean it has to be boring. In fact, you should at least look for opportunities to enhance the <a href=\"https:\/\/www.webii.net\/blog\/2024\/04\/your-website-digital-customer-experience\/\">user experience<\/a>. I challenge you to go a bit further and think creatively about this often-overlooked default error page.<\/p>\n<h2><strong>The basic function of a 404 error page<\/strong><\/h2>\n<p>Even if you do the least amount of web design, your server should still return a generic \u201cnot found\u201d error if a visitor attempts to reach a URL for a page that does not exist there. It will probably have a plain white background and no design elements at all. Common reasons for this to happen are typos in the URL, renamed pages or files, and deleted content. While you want to try your best to prevent people from experiencing this error, it is bound to happen sometimes. Modern content management software and professionally designed websites usually have a slightly more customized error page template that will give a clearer stated message and maybe a link to suggest how to find other parts of the website.<\/p>\n<h2><strong>Considering better user experience with your website 404 errors<\/strong><\/h2>\n<p>For quality customer experience and for better <a href=\"https:\/\/www.webii.net\/blog\/2024\/04\/google-business-profile-how-to\/\">SEO<\/a>, it is recommended to prevent \u201cnot found\u201d errors as much as possible. If your website has a large amount of these errors compared to the amount of successful traffic to its content, it will raise a lot of concern.<\/p>\n<p>Simple ways you can prevent 404 errors are:<\/p>\n<ul>\n<li>Make sure your page names are not misspelled or spelled in complicated ways<\/li>\n<li>If you delete old content, add proper 301 redirects to another page in your site<\/li>\n<li>If you rename or move a page, <a href=\"https:\/\/yoast.com\/create-301-redirect-wordpress\/\" target=\"_blank\" rel=\"noopener\">add the proper 301 redirect<\/a> to the new URL<\/li>\n<li>If you advertise a link to your site, make sure it is spelled properly<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Even with a basic 404 page design, the user experience will be improved if you specify instructions to the visitor on how to continue using the site properly. You can also add a keyword search form to this page that allows them to find what they were trying to locate.<\/p>\n<h2><strong>Getting more creative with your 404 page design<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>As I mentioned, there will be sometimes when a person runs into this error page. So why not make that experience a little less stressful and maybe even fun? By customizing the design of the page, you can weave your brand into every detail of the website. You can avoid embarrassment from a broken link by adding some helpful information, interesting recommendations, or humor.<\/p>\n<h2><strong>Examples of creative custom 404 page designs<\/strong><\/h2>\n<p>In this example from a bakery business, the witty humor that the company is known for is highlighted on an actual sample of one of their products. The type of error is still clear, but the page is colorful, the navigation is easily accessible, and a quick search tool is offered. Even better, it entices you with a little hunger for a delicious cookie that you can probably find in the shop.<\/p>\n<div id=\"attachment_16453\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16453\" class=\"wp-image-16453 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-2.jpg\" alt=\"WEBii custom 404 page design example\" width=\"570\" height=\"500\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-2.jpg 570w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-2-300x263.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/500;\" \/><p id=\"caption-attachment-16453\" class=\"wp-caption-text\">WEBii custom 404 page design example for bakery<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>This example from a recognized <a href=\"https:\/\/standardbeagle.com\/\" target=\"_blank\" rel=\"noopener\">UX agency<\/a> cleverly customizes the \u201cburied\u201d missing content with its brand mascot \u2013 a beloved dog. The search function and navigation are still easily accessible at the top of the page. This creative design makes you feel like you are still part of the brand story.<\/p>\n<div id=\"attachment_16454\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16454\" class=\"wp-image-16454 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-3.jpg\" alt=\"UX agency custom 404 page design example\" width=\"570\" height=\"500\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-3.jpg 570w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-3-300x263.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/500;\" \/><p id=\"caption-attachment-16454\" class=\"wp-caption-text\">UX agency custom 404 page design example<\/p><\/div>\n<p>In this example from our flagship website, bold brand colors and customized fonts lead the page. Searching and clicking to the homepage are available in a click.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_16455\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16455\" class=\"wp-image-16455 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-4.jpg\" alt=\"WEBii custom 404 page design example\" width=\"570\" height=\"500\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-4.jpg 570w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-4-300x263.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/500;\" \/><p id=\"caption-attachment-16455\" class=\"wp-caption-text\">WEBii custom 404 page design example<\/p><\/div>\n<p>For a local transportation-related organization, we introduced a fun light rail track theme for anyone who might have stumbled on an old missing file URL.<\/p>\n<div id=\"attachment_16452\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16452\" class=\"wp-image-16452 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-1.jpg\" alt=\"Train track custom 404 page design example\" width=\"570\" height=\"500\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-1.jpg 570w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2025\/02\/page-404-custom-design-1-300x263.jpg 300w\" data-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/500;\" \/><p id=\"caption-attachment-16452\" class=\"wp-caption-text\">Train track custom 404 page design example<\/p><\/div>\n<p>What creative elements could you bring into your 404 customization? Do you have a logo element, a mascot, or a theme that inspires ideas? Should your page be simple and clean, or boldly colorful? What kind of navigation elements might be helpful to your visitors that typically find themselves on this type of error page?<\/p>\n<h2><strong>Don\u2019t forget to watch your analytics<\/strong><\/h2>\n<p>Remember that you should still remain mindful of your traffic patterns the overall usability of your website. Continue to monitor your statistics to see how many people are struggling to find what they need. Some tools such as redirection plugins for WordPress, or analytics report tools, will show you data on <a href=\"https:\/\/redirection.me\/support\/tracking-404-errors\/\" target=\"_blank\" rel=\"noopener\">how many 404 errors<\/a> users are experiencing and which page URLs are the most problematic. You should continue to fix those issues as you maintain your site. The goal here is to take advantage of every aspect of your website with quality design, but we do not necessarily want to encourage more people visiting your beautiful new error page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just because something is common and standard, doesn\u2019t mean it has to be boring. Get creative with custom 404 page design.<\/p>\n","protected":false},"author":6,"featured_media":16458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[301,249,24,3,60,407,300],"tags":[127,527,528],"class_list":["post-16442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fun-stuff","category-search-engine-optimization","category-seo","category-web-design","category-web-design-resource","category-website-usability","category-www-learning-center","tag-custom-web-design","tag-customized-error-pages","tag-seo-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting Creative with Your 404 Not Found Page Design - WEBii<\/title>\n<meta name=\"description\" content=\"Just because something is common and standard, doesn\u2019t mean it has to be boring. 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