{"id":15464,"date":"2024-01-03T11:28:55","date_gmt":"2024-01-03T17:28:55","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=15464"},"modified":"2024-01-03T11:43:05","modified_gmt":"2024-01-03T17:43:05","slug":"competitive-seo-analysis-seo-texas-agency","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/competitive-seo-analysis-seo-texas-agency\/","title":{"rendered":"Competitive SEO Analysis: How to Keep an Eye On the Competition from an SEO Texas Agency"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a business owner, you understand the significance of SEO marketing. But what should you do if you aren\u2019t seeing the SEO results you\u2019re looking for? Whether it\u2019s low keyword rankings or poor content performance, investing in your SEO efforts without much return means you must re-evaluate your strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the simplest ways to strengthen your SEO performance is by performing a competitor SEO analysis. This doesn\u2019t mean copying what the competition is doing online. It means analyzing what your competitors are doing with their SEO marketing to discover opportunities to outperform and outrank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an <\/span><span style=\"font-weight: 400;\">SEO Texas<\/span><span style=\"font-weight: 400;\"> agency, we\u2019ve seen many businesses make mistakes with their SEO strategies, such as wrong search intent and writing SEO content for the sake of writing without a clear goal for that piece. By monitoring what other businesses within your niche are doing successfully, you can find new ways to make your brand stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to keep an eye on the competition effectively to discover SEO opportunities for your business.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Conduct a Competitor SEO Analysis to Uncover New SEO Opportunities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that there are over <\/span><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">200 factors<\/span><\/a><span style=\"font-weight: 400;\"> that Google attributes to higher rankings? Even as an <\/span><span style=\"font-weight: 400;\">SEO Texas<\/span><span style=\"font-weight: 400;\"> digital agency we, too, find it hard to keep up with at times. With many SEO ranking factors to consider, it can be challenging to understand where you stand amongst your competitors and exactly what to look for when you are looking to improve your SEO strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is more than outranking the competition for keywords. It\u2019s a balance of specific SEO marketing tactics unique to your company goals, your competitors, and your niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we\u2019ll explain how to perform a competitor SEO analysis to identify new opportunities that matter most to your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify Your SEO Competitors to Understand Who You Should Analyze<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may know your brand\u2019s direct competition, but do you know your competitors in all facets of SEO? SERP competitors include brands with higher organic traffic, stronger backlinks, better-paid search results, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to identify and define your SEO competitors so you have an accurate <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/03\/do-a-competitive-market-analysis\/\"><span style=\"font-weight: 400;\">competitive market analysis<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain Search<\/b><span style=\"font-weight: 400;\">: Enter your domain into an SEO tool, like Ahrefs, to identify competitors based on market relevancy and estimated traffic trends.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic Research<\/b><span style=\"font-weight: 400;\">: Search for related topics and keywords you want to rank higher on Google for and review the SERPs. Sites in the top-ranking positions are your organic competitors. This can be for various reasons, such as keyword positions and high-quality backlinks, so ensure you run a content audit to discover these insights.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Ad Research<\/b><span style=\"font-weight: 400;\">: Check the keywords your competitors are bidding on for paid search keywords. You may uncover target keywords with low search volume but high ad conversion rates.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having a data-driven process to identify your SEO competitors allows you to make an accurate analysis.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Perform a Content Audit to See Whose Content is Dominating the SERPs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know how to identify your competitors, next is understanding what factors are attributing to their SEO success. The first step is a content audit. As you know, content is foundational to SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why having a process to analyze the content performance of your competitors is crucial. By tracking this, your brand can identify keywords they\u2019re targeting and create content strategies with those high-value keywords to beat them in the SERPs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do a Keyword Analysis to Discover Keywords Attributing to High Ranking Positions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Run a content audit on the top-performing websites to discover the keywords used that are contributing to their high ranks. Look at various <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/12\/keyword-match-types\/\"><span style=\"font-weight: 400;\">keyword match types<\/span><\/a><span style=\"font-weight: 400;\">, like long-tail and question-based queries, to identify keywords with high search volume and low-hanging fruit opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to SEMRush, long-tail keywords now have higher engagement rates. Keywords around 10 to 15 words long get <\/span><a href=\"https:\/\/www.semrush.com\/blog\/seo-statistics\/#mobile-search-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.76x<\/span><\/a><span style=\"font-weight: 400;\"> more clicks than single-word keywords!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After selecting the keywords you want to target, export them and create higher-quality content based on areas you are lacking, like custom infographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, analyze their history of keyword positions for target keywords. By tracking their keyword positioning over time, you can see if they continuously optimize their content. If your competitors aren\u2019t <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/07\/bring-back-older-content-by-updating-blog-posts\/\"><span style=\"font-weight: 400;\">updating old blogs<\/span><\/a><span style=\"font-weight: 400;\"> with current information, this can cause their keyword rankings to decline\u2014allowing you to get ahead.\u00a0<\/span><\/p>\n<h2><\/h2>\n<blockquote>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Keywords that are 10 to 15 words long get 1.76x more clicks than single-word keywords. (<em>SEMRush)<\/em><\/span><\/h2>\n<hr \/>\n<\/blockquote>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Perform a Content Gap Analysis to Discover Areas of Improvement in Your SEO Content Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re not seeing the <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/01\/why-am-i-not-getting-good-seo-results\/\"><span style=\"font-weight: 400;\">SEO results<\/span><\/a><span style=\"font-weight: 400;\"> you\u2019re looking for in your content, this is a sign you need to optimize your content strategy. A content gap analysis identifies what your competitors are ranking for, but your website isn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference between content and keyword analysis is their scope. A content gap analysis looks at the overall bigger picture of how content performs and why. It includes reviewing all content performance contributions, like rich results, backlinks, featured snippets\u2014 and, of course, keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A keyword analysis only looks at search query performance. It\u2019s a category under content gap analysis but within the same umbrella.\u00a0<\/span><\/p>\n<div id=\"attachment_15471\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-15471\" class=\"wp-image-15471 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-1024x576.jpg\" alt=\"Pool of Competitors\" width=\"750\" height=\"422\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-1024x576.jpg 1024w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-300x169.jpg 300w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-768x432.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-1536x864.jpg 1536w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2024\/01\/competition-pool-pexels-sergio-souza-2249605-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/422;\" \/><p id=\"caption-attachment-15471\" class=\"wp-caption-text\">Pool of Competitors Photo by Sergio Souza, Pexels.com<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Ways to improve your content gap analysis findings include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Editing Your Content<\/b><span style=\"font-weight: 400;\">: Fix <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/06\/content-writing-practices-that-you-need-to-avoid\/\"><span style=\"font-weight: 400;\">content writing mistakes<\/span><\/a><span style=\"font-weight: 400;\">, like a lack of comparison tables for \u201cvs.\u201dmiddle-funnel topics and surface-level details that push users toward your competitors with more thorough research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimizing Your Content for Metadata<\/b><span style=\"font-weight: 400;\">: Update headings more descriptively so readers know what your page is about with a simple scroll.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creating Valuable CTAs<\/b><span style=\"font-weight: 400;\">: Write persuasive CTAs that encourage users to take action in all stages of their <\/span><a href=\"https:\/\/www.webii.net\/blog\/2023\/08\/buyers-journey-and-seo-how-to-align-strategies-from-an-austin-seo-company\/\"><span style=\"font-weight: 400;\">buyer\u2019s journey<\/span><\/a><span style=\"font-weight: 400;\"> to meet them where they are to prevent spamming.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With SEO tools, they automate suggestions to fill in these content gaps so you can spend less time figuring out how to improve your content performance.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Brainstorm New Link Building Strategies With A Backlink Analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Link building is arguably the most important Google ranking factor. Websites with <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/07\/earn-high-quality-backlinks\/\"><span style=\"font-weight: 400;\">high-quality backlinks<\/span><\/a><span style=\"font-weight: 400;\"> not only perform better in search engine algorithms, but they also generate greater referral traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When reputable and widely recognizable resources with high <\/span><a href=\"https:\/\/www.webii.net\/blog\/2023\/03\/faqs-about-search-engine-optimization\/\"><span style=\"font-weight: 400;\">Domain Authority<\/span><\/a><span style=\"font-weight: 400;\"> link to your website, it creates word-of-mouth marketing within their network\u2014which you don\u2019t always have to pay for! Users within their network typically generate higher qualified leads because a brand they trust recommended your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you must go beyond cold email outreach for your link building strategy after your backlink analysis.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to Do a Competitor Backlink Analysis<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Audit your competitor\u2019s website and review their top-performing pages. This step identifies the backlinks contributing most to their higher performance metrics so you can develop link acquisition strategies to win them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for the following information during a backlink analysis:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain Authority<\/b><span style=\"font-weight: 400;\">: Find quality backlinks with high Domain Authority (above 60 score) relevant to the content you want them to link to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Backlink Quality<\/b><span style=\"font-weight: 400;\">: Avoid low-quality backlinks with penalized domains, unrelated sites, and nofollow links.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page Performance<\/b><span style=\"font-weight: 400;\">: Find websites generating high monthly traffic and keyword rankings to tap into their following.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO tool features, such as SEMRush\u2019s Backlink Audit and Ahrefs\u2019 Backlink Checker, allow you to easily access competitor backlinks analytics. This way you can acquire the most relevant and top-performing ones more easily.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Link Building Strategies to Acquire Your Competitor\u2019s Backlinks (That Aren\u2019t Cold Emails)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">After determining the backlinks you want to contact, create new link building strategies than traditional link exchanges and cold email outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the following link building strategies instead:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Campaign Post<\/b><span style=\"font-weight: 400;\">: Instead of a social media post, offer a free shoutout for a social media campaign that you\u2019ve done previously. Share the proven results of prior campaign performances to showcase the value of your social proof.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-Promotional E-Newsletter<\/b><span style=\"font-weight: 400;\">: Offer a free link and mention of their company in your email newsletter for a cross-promotional value. Showcase the value of your email list contacts and successful e-blast performances with case studies or brand accomplishments.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podcast Niche Interviews<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Find industry experts within your niche for podcast interviews. Search engines prioritize relevancy. It\u2019s beneficial for networking, too, which is invaluable.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Offering something valuable to your backlink contacts in exchange resonates better\u2014instead of asking them to link to your website as a favor, especially if you\u2019re a stranger to them!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Utilize SEO Tracking Tools to Measure Competitor SEO Performance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your competitor SEO analysis and strategy should always be data-driven. If you aren\u2019t developing and updating your SEO strategies with analytics, it\u2019s like flying blind. You should always have a clear vision from marketing concept to execution based on SEO performance data.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/webii.net\/blog\/2022\/06\/seo-tools-to-monitor-performance\/\"><span style=\"font-weight: 400;\">SEO monitoring tools<\/span><\/a><span style=\"font-weight: 400;\"> with competitor SEO analysis features include:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Core Web Vitals to Review Your Competitor\u2019s Website User Experience (UX)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your business most likely uses Google\u2019s Core Web Vitals to monitor your website\u2019s health performance. But do you know how to maximize its features for competitor UX analysis?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google prioritizes UX now, more than ever, with its recent algorithm update to the now <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\"><span style=\"font-weight: 400;\">E-E-A-T model<\/span><\/a><span style=\"font-weight: 400;\">, adding a second \u201cE\u201d for \u201cExperience.\u201d Focusing on the search experience, Google rewards the way sites provide original and quality content to users from various sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: Chrome for Developers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can customize <\/span><a href=\"https:\/\/developer.chrome.com\/docs\/crux\/guides\/looker-studio-dashboard\"><span style=\"font-weight: 400;\">Chrome UX (CrUX) dashboards<\/span><\/a><span style=\"font-weight: 400;\"> with Google Looker Studio. This feature lets you compare field data metrics to your competitors so you can continuously monitor their UX trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It compares website health performance with field data metrics for three types of pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Core Web Vitals Overview<\/b><span style=\"font-weight: 400;\">: Tracks key UX metrics based on Google\u2019s recommendations, such as the amount of time a user first interacts with your site and your browser\u2019s response rate to that interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Metric Performance<\/b><span style=\"font-weight: 400;\">: Measures page performance based on Core Web Vitals metrics with desktop and mobile device filters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User Demographics<\/b><span style=\"font-weight: 400;\">: Tracks user devices (phone, desktop, and tablet) and effective connection types (ETCs) for page views<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, if you find that your competitor\u2019s website has predominantly mobile users engaging with their site and it\u2019s performing well, you can better optimize your site for mobile UX.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you compare how users navigate your website with your competition, you gain valuable insights and opportunities to outperform their UX.\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Moz to Identify Your Top Competitors and SEO Content Strategy Gaps<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Moz\u2019s <\/span><a href=\"https:\/\/moz.com\/help\/competitive-research\/true-competitor\/overview\"><span style=\"font-weight: 400;\">True Competitor<\/span><\/a><span style=\"font-weight: 400;\"> feature allows you to identify who your top SEO competitors are through data-driven comparison insights\u2014because it may not always be who you think it is.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/moz.com\/help\/competitive-research\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">True Competitor uses advanced search filters to find your true market competition:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preferred Market<\/b><span style=\"font-weight: 400;\">: SERP analysis research on competitors within your industry niche<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain Type<\/b><span style=\"font-weight: 400;\">: Research filters by domain, subdomain, and subfolder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top 25 Competitors<\/b><span style=\"font-weight: 400;\">: List of competitor websites with comparative data, including their Domain Authority (DA), shared keyword rankings (Overlap), and Rivalry, to identify your biggest rivals by comparing you and your competition\u2019s DA scores<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compare Competitors<\/b><span style=\"font-weight: 400;\">: Competition comparison analysis to see who is dominating the SERPs in your industry most<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moz also allows you to identify keyword research and ranking gaps between you and the competition with Traffic Lift. Under the Keyword Gap feature, Traffic Lift estimates the amount of organic traffic your site will gain if you outrank your competitors for specific keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By comparing keywords your competitors are ranking for and you\u2019re not, you can strengthen your SEO content strategy from missed keyword opportunities.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">SEMRush to See Your Competition&#8217;s Complete SERP Performance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SEMRush has a comprehensive Competitor Website Analysis feature, providing a complete picture of competitor SERP performances.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.semrush.com\/kb\/844-discover-competitors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Competitive Analysis feature categorizes your competition\u2019s SERP performance into seven categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic Competitors<\/b><span style=\"font-weight: 400;\">: Shared organic keyword rankings and keyword gap opportunities with a list of top competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Backlink Competitors<\/b><span style=\"font-weight: 400;\">: Shared backlinks based on the most referring domains you have in common with backlink gap opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Search Competitors<\/b><span style=\"font-weight: 400;\">: Shared paid search keyword rankings on sites competing with you the most based on PPC results\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Listing Ad (PLA) Competitors<\/b><span style=\"font-weight: 400;\">: Shared Google Shopping keyword rankings based on PLA results you compete with most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Position Tracking Competitors Discovery<\/b><span style=\"font-weight: 400;\">: Identifies top competitors if you don\u2019t have keyword rankings yet by analyzing their ranking position performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Explorer<\/b><span style=\"font-weight: 400;\">: Top competitor filters by industry with estimated traffic and market demographics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Display Advertising Competitors<\/b><span style=\"font-weight: 400;\">: Display and video ad competitors (including social media) to see how they perform on various platforms for off-page SEO<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO requires multi-faceted marketing tactics beyond outranking for keywords. By having a total SERP performance analysis, you can consider all key metrics when creating or updating your SEO marketing strategies.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">WEBii Website Audits to Compare Competitor Technical SEO Performance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WEBii offers <\/span><a href=\"https:\/\/www.webii.net\/seo-services\/seo-approaches\/\"><span style=\"font-weight: 400;\">website health audits<\/span><\/a><span style=\"font-weight: 400;\">\u00a0to better understand your site\u2019s technical SEO so you can evaluate and plan your SEO strategy more effectively. As an <\/span><span style=\"font-weight: 400;\">SEO Texas<\/span><span style=\"font-weight: 400;\"> agency, we know that SEO can be complex for business owners, especially for technical SEO optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our website audits include finding:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of sitemaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing contact information on their home and contact pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing metadata<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No social media links listed on the website<\/span><\/li>\n<li aria-level=\"1\">Duplicate content issues<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor comparison reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By comparing technical SEO performance, you can ensure Google crawls and indexes your website more effectively than the competition. In return, users can better discover your website\u2019s content for search queries relevant to your page\u2019s content.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Supercharge Your SEO Strategy From the Competition With an <\/span><span style=\"font-weight: 400;\">SEO Texas<\/span><span style=\"font-weight: 400;\"> Agency<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner, understanding the complexities of SEO can be challenging. You know SEO is crucial to the bottom line, and have to manage the company at the same time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><span style=\"font-weight: 400;\">SEO Texas<\/span><span style=\"font-weight: 400;\"> agency offers a wide range of <\/span><a href=\"https:\/\/www.webii.net\/seo-services\/\"><span style=\"font-weight: 400;\">SEO services<\/span><\/a><span style=\"font-weight: 400;\"> to help brands stand out in a saturated online market. Whether you need consistent SEO content writing or as-needed SEO consulting, we can optimize your strategy for better results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us do the SEO heavy lifting for you. So you can do what you do best, your trade.<\/span><\/p>\n<p><a href=\"https:\/\/www.webii.net\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> to strengthen your SEO performance today!\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the simplest ways to strengthen your SEO performance is by performing a competitor SEO analysis.<\/p>\n","protected":false},"author":46,"featured_media":15469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,249,125,300],"tags":[518,142],"class_list":["post-15464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-optimization","category-small-business","category-www-learning-center","tag-seo-competitive-analysis","tag-seo-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Competitor Analysis and SEO Texas Agency Tactics<\/title>\n<meta name=\"description\" content=\"One of the simplest ways to strengthen your SEO performance is by performing a competitor SEO analysis. 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