{"id":14297,"date":"2023-01-03T08:00:25","date_gmt":"2023-01-03T14:00:25","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=14297"},"modified":"2023-01-03T09:30:05","modified_gmt":"2023-01-03T15:30:05","slug":"google-link-spam-update","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/google-link-spam-update\/","title":{"rendered":"What is Google\u2019s Link Spam Update?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Links are a critical part of search engine optimization (SEO). They establish the relationship between content. There is a correlation between the number of links leading back to your site and how much traffic you receive. You also need to ensure that you have internal links throughout your site to move users and search engine crawlers between pages. However, not every link is a quality link. In order to best harness the power of a <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/12\/leveraging-a-linking-strategy\/\"><span style=\"font-weight: 400;\">linking strategy<\/span><\/a><span style=\"font-weight: 400;\">, you need to be smart about their placement. Let\u2019s briefly check out the December 2022 <\/span><span style=\"font-weight: 400;\">link spam update<\/span><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What constitutes spam to Google?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The goal behind the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\"><span style=\"font-weight: 400;\">spam policies for Google<\/span><\/a><span style=\"font-weight: 400;\"> is to improve the quality of search results while protecting users. For instance, your website might contract hacked content. This happens if you are not keeping up with regular maintenance to ensure that all vulnerabilities are patched. One way that a cybercriminal can potentially leave your users with malware is through malicious code in the form of redirects. Redirects are links that forward users to a different URL than they had requested. They will be taken to a spam domain, instead. Spam can be achieved through hidden links, which users may accidentally click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned previously, links are a major part of Google\u2019s ranking system. So, outside of what cybercriminals are capable of, link spam is used to manipulate website rankings. With the recent <\/span><span style=\"font-weight: 400;\">link spam update<\/span><span style=\"font-weight: 400;\">, it aims to target these issues, among others:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web pages with links on more than 50% of the content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excessive link exchanges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unqualified buying and selling links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated linking programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-quality directory links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links that are not indicative of the content source<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How can I get rid of spam links?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your hope is that you receive backlinks from reputable websites so that you can build your own authority. Unfortunately, that won\u2019t always be the case due to <\/span><span style=\"font-weight: 400;\">link spammers<\/span><span style=\"font-weight: 400;\">. You can use <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/06\/seo-tools-to-monitor-performance\/\"><span style=\"font-weight: 400;\">SEO tools<\/span><\/a><span style=\"font-weight: 400;\"> to identify bad links, such as SEMrush, Ahrefs, and Moz. While they do have different metrics, each offers a great way to learn more about your website. Once you have discovered where your backlinks are coming from and whether any of them are toxic, you can try to request the removal of your link. Should your attempts be futile, submit a disavow file using Google Search Console to Google. (Note that if any spam links are in your blog comments, you can easily delete them.)<\/span><\/p>\n<div id=\"attachment_14300\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14300\" class=\"wp-image-14300 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2023\/01\/Google-Update-Image-2.jpg\" alt=\"Google Update Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2023\/01\/Google-Update-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2023\/01\/Google-Update-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-14300\" class=\"wp-caption-text\"><em>Photo by Firmbee.com on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">What is SpamBrain?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First launched in 2018, SpamBrain is Google\u2019s AI-based spam prevention system. Although it was referenced as a <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/10\/how-to-improve-the-buyers-journey-with-ai-powered-optimization\/\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\"> system around the time of the launch, the \u201cSpamBrain\u201d name was not used until 2021. This system goes hand-in-hand with the search engine\u2019s <\/span><span style=\"font-weight: 400;\">link spam update<\/span><span style=\"font-weight: 400;\">. SpamBrain catches, improves, and minimizes spam search results and websites. This includes being able to detect sites that are built for the sole purpose of passing outgoing links. The SpamBrain algorithm learns from websites and is constantly improving to address all types of abuse. Essentially, it neutralizes the impacts of bad links.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How will my site be affected?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it is true that some websites still may get away with spam tactics, Google will continue to fight spam to help legitimate websites. By now, your site should have already been hit with the global <\/span><span style=\"font-weight: 400;\">link spam update<\/span><span style=\"font-weight: 400;\">. It was released on December 14th, with the claim by Google that it would take about two weeks to fully roll out. You may have seen your website drop in the rankings for certain keywords, but it isn\u2019t something to be too worried about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that the best way to avoid getting caught in the SpamBrain algorithm is by adhering to <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\"><span style=\"font-weight: 400;\">Google\u2019s guidelines<\/span><\/a><span style=\"font-weight: 400;\">. By being mindful of their spam policies, technical requirements, and the necessity of human-generated content, your site won\u2019t fall through the cracks in the search engine results pages. Stray away from duplicate meta tags by creating them for each unique web page. Focus on integrating keywords naturally rather than stuffing them. And always develop content that provides value to your audience because quality over quantity is key.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google is constantly changing to provide a better overall user experience. What are some things that you hope Google will look into improving this year? Drop a comment to let us know your thoughts!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Links are a critical part of search engine optimization (SEO). They establish the relationship between content. There is a correlation between the number of links leading back to your site and how much traffic you receive. You also need to ensure that you have internal links throughout your site to move users and search engine [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":14299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,7,300],"tags":[],"class_list":["post-14297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web-site-maintenance","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Google\u2019s Link Spam Update? - WEBii<\/title>\n<meta name=\"description\" content=\"On December 14th, 2022, Google announced their latest link spam update. 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