{"id":14089,"date":"2022-11-04T08:00:52","date_gmt":"2022-11-04T13:00:52","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=14089"},"modified":"2022-10-30T13:31:28","modified_gmt":"2022-10-30T18:31:28","slug":"everything-to-know-about-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/everything-to-know-about-cyber-monday\/","title":{"rendered":"Everything You Need to Know About Cyber Monday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\">\u201d is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> has grown into a <\/span><a href=\"https:\/\/blog.adobe.com\/en\/publish\/2021\/11\/30\/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.pehnzs\"><span style=\"font-weight: 400;\">$10.7 billion<\/span><\/a><span style=\"font-weight: 400;\"> holiday. Today, it is the biggest day of the year for online sales in the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses across the country are devoting more and more time to creating attractive and functional e-commerce shops. Doing so benefits them throughout the year. But at a time when capturing the attention of millions with your best discounts is key, online convenience definitely acts as an incentive. Check out how your business can execute and benefit from <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> deals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographic: A Quick Look at <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> and Black Friday<\/span><\/h2>\n<div id=\"attachment_14093\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14093\" class=\"wp-image-14093 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021.png\" alt=\"Cyber Monday and Black Friday Stats for 2021\" width=\"800\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021.png 800w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021-120x300.png 120w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021-410x1024.png 410w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021-768x1920.png 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-and-Black-Friday-Stats-for-2021-614x1536.png 614w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/2000;\" \/><p id=\"caption-attachment-14093\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li aria-level=\"1\"><b>Cyber Monday<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">The most popular purchases were toys, video games, and electronics.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Between 2020 and 2021, the average price of all items rose by 11%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The top sellers of 2021 included AirPods, Hot Wheels, Nintendo Switch, laptops, and TVs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The average order value was $164.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sales were boosted in the waning hours of the day.<\/span><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Black Friday<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Retailer foot traffic rose from 92.3 million shoppers in 2020 to 104.9 million in 2021.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Curbside and in-store pick-up opportunities boosted retailer revenue by 50% compared to those without.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consumers spent $8.9 billion online during Black Friday 2021.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The average mobile conversion rate was 60.2%, while desktop was 39.97%.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Rise in Popularity of <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a world where we are increasingly using the internet for day-to-day activities, it isn\u2019t a surprise that <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/01\/3-approaches-to-e-commerce\/\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> dominates holiday sales. This has especially been the case since the pandemic began. Shoppers weren\u2019t able to go out as much to find gifts for family and friends. So, instead, they turned to the websites of their favorite stores. This essentially forced businesses to take up residence online, if they wanted to keep growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite our society moving into a post-pandemic world, things will never be as they once were. More than ever, consumers are using their mobile phones to purchase products. We have discovered that there is an ease that comes from buying online, especially when it comes to items that we can\u2019t find locally. With all of this in mind, <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> has continued to evolve into an occasion that retailers and customers alike can highly benefit from.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Comparing <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> to Black Friday<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In general, the deals that are offered during <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> and Black Friday are quite similar. They aim to intrigue customers with discounts on high-demand products across a range of business types. Where they differ is that Black Friday wasn\u2019t always held online. Because it dates back <\/span><a href=\"https:\/\/www.countryliving.com\/shopping\/a45610\/black-friday-history\/\"><span style=\"font-weight: 400;\">as far as the 1950s<\/span><\/a><span style=\"font-weight: 400;\">, Black Friday was around long before the casual use of the internet. In recent years, it has shifted to being found in both physical stores and e-commerce shops. However, <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> solely revolves around e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two holidays work together in what is known as BFCM Weekend. If you are unable to get the deal you want from that Friday, you might find it on that Monday. It ultimately depends on the store and product, though. For those looking for home appliances, for example, <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> is a great time to snatch them up.<\/span><\/p>\n<div id=\"attachment_14096\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14096\" class=\"wp-image-14096 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-2.jpg\" alt=\"Cyber Monday Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-14096\" class=\"wp-caption-text\"><em>Photo by Jack Sparrow on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">How to Prepare Your E-Commerce Store<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to create a successful e-commerce website, you need to focus on branding. There should be consistency across your pages in terms of colors, fonts, graphics, and images. Your product pages should be easy to understand, and there should be no challenges with utilizing your shopping cart. On <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\">, users will be expecting zero difficulties. Otherwise, they will take their business elsewhere. Here are three ways to get your online shop ready for buyers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build Anticipation for Your Deals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t wait until the day of to start promoting your BFCM Weekend deals. Your audience needs to know what is coming so that they can be prepared. Note that you don\u2019t necessarily give away all of your secrets weeks in advance. But people will be more likely to check out your e-commerce shop if they have been led to be excited about what is to come. Take the time to create buzz across your channels before <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> arrives.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimize Your Website for All Users<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what device consumers are using, they should be able to easily navigate your website. Many visitors are going to be arriving on your site from mobile devices. So, if your <\/span><a href=\"https:\/\/www.webii.net\/e-commerce\/\"><span style=\"font-weight: 400;\">e-commerce web developer<\/span><\/a><span style=\"font-weight: 400;\"> has not taken mobile shopping into consideration, it could mean a very poor experience for the potential customer. In order to secure those mobile sales on <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\">, your site needs to be considerate of the user.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Be Able to Handle the Demand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although this may be obvious, it must be said\u2026 You need to have enough inventory to meet the demands of shoppers on <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\">. Have a chat with your team about which products you think are going to have the highest demand, based on historical data. Stock up in time for the occasion so that you don\u2019t sell out faster than you intended. And keep an eye on the performance of your site. If it crashes due to being overloaded with traffic, people may not bother to return once you go live again.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create Your <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> Deals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Take a look at what some of the biggest faces of <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> have done in the past for their seasonal promotion. This could help you draw inspiration for your own business\u2019s efforts. Amazon, for instance, has a vast inventory and range of deals throughout the year. You can find just about anything, from personal care items to technology to home decor. Last year, for <\/span><a href=\"https:\/\/thekrazycouponlady.com\/tips\/store-hacks\/amazon-cyber-monday\"><span style=\"font-weight: 400;\">Amazon\u2019s <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> event<\/span><\/a><span style=\"font-weight: 400;\">, they decided to start early. Instead of just being one day, they made it a weekend event, beginning on Saturday. As a global retail giant, there is a lot to learn from Amazon in terms of determining the best deals and policies for BFCM Weekend.<\/span><\/p>\n<div id=\"attachment_14098\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14098\" class=\"wp-image-14098 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-3.jpg\" alt=\"Cyber Monday Image 3\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-3.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Cyber-Monday-Image-3-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-14098\" class=\"wp-caption-text\"><em>Photo by Andrea Piacquadio on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Expand Delivery and Pick-Up Options<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Attract customers by making your shopping experience easy from start to finish. Convince them that your products are worth hitting that final purchase button for. This means being able to serve them while adapting to the unique hurdles of today. During the pandemic, it became commonplace for many businesses to expand their delivery and pick-up options. An example of this is the rise in curbside pick-up. Buyers can sit in their cars in the parking lot of a business and wait for the products to be brought out to them, to minimize human contact. Be mindful of which options will be the most helpful to your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Do Your Own <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> Shopping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> isn\u2019t just for your business\u2019s customers. You can participate in your own right by shopping from your favorite online stores. By doing this and getting first-hand experience from the buyer\u2019s perspective, you will be able to better prepare for the occasion next year. But how do you get yourself ready for a pleasant <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> experience? These are three ways that you can get the most out of the special e-commerce holiday.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Buy from Sites with SSL Certificates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The point of a Secure Sockets Layer (SSL) certificate is that it authenticates a website\u2019s identity. You know that a site has an <\/span><a href=\"https:\/\/www.webii.net\/blog\/2019\/10\/improve-website-security-and-customer-confidence-with-an-ssl-certificate\/\"><span style=\"font-weight: 400;\">SSL certificate<\/span><\/a><span style=\"font-weight: 400;\"> if it has a closed lock icon in the browser. By enabling an encrypted connection, the certificate ensures that, when you input your personal information, it will be safe. This includes credit card information. If a hacker were to get into an unsecured site, it could spell a lot of trouble for both the business and the customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use a Price Comparison Tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just because a deal looks good doesn\u2019t mean that it\u2019s the best one. Luckily, there are apps and toolbars that you can use to assure yourself that you are saving as much money as possible. It is recommended not to pull the trigger on a <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> deal, just in case you can get a better one elsewhere. But be aware that you have limited time before a product may sell out, so don\u2019t take too long to hit purchase.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make Sure to Stick to Your Budget<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regardless of which e-commerce store you are purchasing from, you are going to be shown plenty of complementary products. Not only that, but the sites will attempt to upsell you for premium versions of products. Try not to be too swayed toward items that you don\u2019t actually need. To stick to your personal budget, consider creating a spreadsheet. Include the links to products and sales information so that you have a clear breakdown of how much you are planning to spend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to have the best <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> possible? Partner with WEBii to get your website in shape. Our team of developers and designers has been in this industry for over 26 years. That means we have seen a lot of holidays come and go. We will use SEO best practices to keep your site performing its best when faced with a significant increase in traffic. <\/span><a href=\"https:\/\/www.webii.net\/contact-us\/\"><span style=\"font-weight: 400;\">Send us a message<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about our services and share your unique needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCyber Monday\u201d is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, Cyber Monday has grown into a $10.7 billion holiday. Today, it is the biggest day of the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":14094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,330,513,125,407,300],"tags":[],"class_list":["post-14089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-mobile-web-design-austin-web-design","category-security-and-it","category-small-business","category-website-usability","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Everything You Need to Know About Cyber Monday - WEBii<\/title>\n<meta name=\"description\" content=\"Cyber Monday has grown to be a massive part of the holiday season. 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