{"id":14072,"date":"2022-10-28T08:00:58","date_gmt":"2022-10-28T13:00:58","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=14072"},"modified":"2022-10-24T16:22:35","modified_gmt":"2022-10-24T21:22:35","slug":"shoppable-content-amazon-live","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/shoppable-content-amazon-live\/","title":{"rendered":"Stream Shoppable Content with Amazon Live"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn\u2019t mean that it is easy to get items off the shelves. Sellers need to learn effective marketing strategies. Livestreaming may be one of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept of <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/06\/youtube-live-video-streaming\/\"><span style=\"font-weight: 400;\">livestreaming<\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t new. However, platforms are continuing to evolve their live video options to provide both creators and viewers with the best possible experience. For businesses, this is an excellent opportunity to build brand awareness, drive traffic, and give your audience a look into your personality. Let\u2019s take a look at what <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> has to offer.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographic: Livestreaming Facts<\/span><\/h2>\n<div id=\"attachment_14075\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14075\" class=\"wp-image-14075 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know.png\" alt=\"5 Livestreaming Stats You Need to Know\" width=\"800\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know.png 800w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know-120x300.png 120w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know-410x1024.png 410w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know-768x1920.png 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/5-Livestreaming-Stats-You-Need-to-Know-614x1536.png 614w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/2000;\" \/><p id=\"caption-attachment-14075\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25.4 minutes are spent watching livestreams by the average viewer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52% of viewers stream live content through social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than 2\/3 of all livestreaming hours watched came from Twitch last year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 in 5 videos on Facebook is broadcasted live.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">67% of viewers say that quality is the most important factor in a livestream.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What is <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon brings you a combination of online shopping and live video. Think of it like a new-age QVC that is on the web rather than on TV. Businesses are able to demonstrate how their product works through an interactive feed. This is helpful for consumers who aren\u2019t necessarily convinced about purchasing a product from just seeing the photos and reading the description. Although they can\u2019t physically hold the product, with <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">, customers have a better sense of what they are ordering. Viewers can even leave further questions or comments for the host in the chat box.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How do I stream on <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you aren\u2019t super tech-savvy, you can handle livestreaming on Amazon with ease. If you have an iOS device, such as an iPhone or iPad, you can download the Amazon Live Creator app. Log into the app as a Seller, Vendor, Influencer, or Other. Then, choose your brand and what products you are going to discuss during your stream. It is recommended to get on practice mode before fully going live so that you ensure everything will go smoothly. Once you are ready to go, hit \u201cGo Live\u201d and launch into your product explanation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Will my brand benefit from livestreaming?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Above all else, <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> is a new way to get discovered by shoppers. It is a unique experience that draws in hundreds\u2014or even thousands\u2014of potential customers. Plus, it\u2019s free to use! If you already have the right resources for executing livestreams, <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> is a great choice to integrate with your digital campaign. You get to create personality-driven video content that is simultaneously entertaining and educational. With live content, customers feel more at ease about making buying decisions. In the end, you can analyze your performance using Amazon\u2019s built-in analytics. This will allow you to continue to improve your livestreaming experience in the future.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Should influencers use <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The public\u2019s interest in livestreaming is only growing. Ranging from gaming to weddings, any type of content can be showcased through live video. But on <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">, it\u2019s all about promoting products. This means that the people who utilize the platform consist of professional sellers that are registered in the Amazon Brand Registry, U.S. vendors with an Amazon Store, and Amazon Influencers. As an <\/span><a href=\"https:\/\/affiliate-program.amazon.com\/influencers\"><span style=\"font-weight: 400;\">Amazon Influencer<\/span><\/a><span style=\"font-weight: 400;\">, you are part of a program to earn commission from qualifying purchases that you feature in your livestream. Monetize your content by either sharing your storefront URL or affiliate links. For those applying to the Amazon Influencer Program from Instagram or Facebook, note that you need a business account.<\/span><\/p>\n<div id=\"attachment_14079\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14079\" class=\"wp-image-14079 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Amazon-Live-Image-2.jpg\" alt=\"Amazon Live Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Amazon-Live-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Amazon-Live-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-14079\" class=\"wp-caption-text\"><em>Photo by Kampus Production on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">How will customers find my business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Encourage your audience to follow your Amazon page. They will easily be able to see your livestream on your listing. Followers are even eligible to receive reminders about when your business goes live. To get more eyes on your page, you may be interested in investing in Amazon advertising. This gives you the chance to boost your stream\u2019s viewership potential. Considering <\/span><a href=\"https:\/\/www.junglescout.com\/blog\/amazon-ad-business-growth\/\"><span style=\"font-weight: 400;\">75% of Amazon sellers<\/span><\/a><span style=\"font-weight: 400;\"> use pay-per-click (PPC) advertising, you may already be one step behind your competitors.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the best livestreaming practices?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you hopefully have a good idea of what your goals are for <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\">. But how do you go about producing the most engaging live video content? Here are some things that you should consider as you promote your business with livestreaming on Amazon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Have a clear topic.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No one should be confused about what they are tuning into. Be clear from the first point of contact about what your brand\u2019s products are. You should also have a plan in place for what you are going to say during your livestream. Say that you are only talking about one particular collection, for instance. Keep yourself on track. Writing down key points for reference is a good idea so that you don\u2019t forget to discuss any of the important features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Control your environment.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t necessarily have to go into a professional studio to record your <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> content. A quiet room in your store or your home office will suffice. Make sure that you won\u2019t have anyone else coming in and out of the space. This way, there are no distracting noises going on in the background of the livestream. You may be online for a solid hour, so minimizing disturbances during that period is key to <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/06\/how-to-increase-your-website-user-engagement\/\"><span style=\"font-weight: 400;\">keeping users engaged<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Promote your livestream.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not everyone is going to stumble across your Amazon page while they are scrolling through products, and not everyone is going to follow your page. So, you need to get in front of them. Let your audience know when you are going live! Post about it on social media, using a link to directly bring users to the stream. You can even include the link in an email blast in the days or hours prior. Going live in a hurry will just mean that the general public doesn\u2019t know when they should tune in.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Feature live-only promotions.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Convince shoppers to keep an eye on your <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> for exclusive deals. This will be displayed on a banner during the livestream. The banner will consist of any relevant information about the limited-time promotion. In order to obtain your promo code, you simply need to create a 6- to 8-digit alpha-numeric code in your <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> Creator app. Once you end the stream, the promo code will no longer be available.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engage with your chat.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When people leave comments about your products, don\u2019t just ignore them. They are asking their questions because they want to hear the answers straight from your mouth. Otherwise, they would have simply watched <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/12\/video-marketing-drive-organic-search-results\/\"><span style=\"font-weight: 400;\">pre-recorded content<\/span><\/a><span style=\"font-weight: 400;\">. Keep in mind that directly engaging with your chatters is also a good way to show your willingness to communicate. It makes your brand more personable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can watch <\/span><span style=\"font-weight: 400;\">Amazon Live<\/span><span style=\"font-weight: 400;\"> shows throughout the year. As we close in on the holidays, it is especially important to engage with shoppers. Check out what some of your favorite brands are doing to draw inspiration for your own livestream content.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn\u2019t mean that it is easy to get items off the shelves. Sellers [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":14077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,125,504,300],"tags":[],"class_list":["post-14072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-small-business","category-videos","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stream Shoppable Content with Amazon Live - WEBii<\/title>\n<meta name=\"description\" content=\"What does Amazon Live have to offer your business? We break down the benefits of and best practices for product-based livestreaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/shoppable-content-amazon-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stream Shoppable Content with Amazon Live\" \/>\n<meta property=\"og:description\" content=\"What does Amazon Live have to offer your business? We break down the benefits of and best practices for product-based livestreaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/shoppable-content-amazon-live\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T13:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/10\/Amazon-Live-Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/\"},\"author\":{\"name\":\"Megan Marshall\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\"},\"headline\":\"Stream Shoppable Content with Amazon Live\",\"datePublished\":\"2022-10-28T13:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/\"},\"wordCount\":1247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Amazon-Live-Image-1.jpg\",\"articleSection\":[\"Internet Marketing\",\"Small Business\",\"Videos\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/\",\"name\":\"Stream Shoppable Content with Amazon Live - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/shoppable-content-amazon-live\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Amazon-Live-Image-1.jpg\",\"datePublished\":\"2022-10-28T13:00:58+00:00\",\"description\":\"What does Amazon Live have to offer your business? 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