{"id":13925,"date":"2022-10-04T08:00:45","date_gmt":"2022-10-04T13:00:45","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=13925"},"modified":"2022-10-06T13:39:44","modified_gmt":"2022-10-06T18:39:44","slug":"best-halloween-marketing-ideas-for-businesses","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/","title":{"rendered":"Best Halloween Marketing Ideas for Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the <\/span><a href=\"https:\/\/www.history.com\/topics\/halloween\/history-of-halloween\"><span style=\"font-weight: 400;\">ancient Celtic festival of Samhain<\/span><\/a><span style=\"font-weight: 400;\">. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own tradition. It was about bringing the community together for neighborhood parties and seasonal foods. Costumes that had once consisted of animal skins were now more festive. Over the course of the past century, Halloween has continued to push the entertainment narrative with trick-or-treating for kids and horror movies for adults.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, businesses of all types can be seen participating in the holiday. There are entire stores dedicated to it, like the largest Halloween retailer in the United States, Spirit Halloween. Local grocery chains even carve out sections for their Halloween merchandise. But you might be wondering how your company, in particular, can get involved. You will find that there are plenty of ways to engage with both your employees and your customers during the month of October. Now, readers\u2026 Let\u2019s get spooky with <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> tricks (and treats)!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographic: The Real <\/span><span style=\"font-weight: 400;\">Halloween Marketing<\/span><span style=\"font-weight: 400;\"> Stats<\/span><\/h2>\n<div id=\"attachment_13928\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13928\" class=\"wp-image-13928 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses.png\" alt=\"6 Halloween Facts for Businesses\" width=\"800\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses.png 800w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses-120x300.png 120w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses-410x1024.png 410w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses-768x1920.png 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/6-Halloween-Facts-for-Businesses-614x1536.png 614w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/2000;\" \/><p id=\"caption-attachment-13928\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annual Halloween expenditure in the United States is $10.1 billion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35- to 44-year-olds spent the most on Halloween in 2021.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discount stores and costume stores receive the most purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top area of inspiration for Halloween is online search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers spend an average of $102.74 on Halloween.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">82% of households with kids celebrated Halloween in 2021.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Host a Halloween Event<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two ways that your business can offer Halloween events. The first is a physical event. You can decorate your store with pumpkins and fake spiders, and buy or make delicious treats. Open the space up for trick-or-treaters on Halloween day. Invite customers in and encourage them to tag you in any photos that they post on social media. Consider even asking the businesses around you if they would like to participate with different activities. It\u2019s a fun way to get the community more involved. On the other hand, you can host an online event. Consumers love <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/10\/building-a-personal-connection-with-interactive-content\/\"><span style=\"font-weight: 400;\">interactive content<\/span><\/a><span style=\"font-weight: 400;\">! Throughout October, your app or website could feature games for the whole family. You can also get creative with Halloween-themed tutorials.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Build Spooky Web Elements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For the month of October, really lean into that Halloween feel on your website. You don\u2019t have to execute a full redesign. Instead, create a banner or pop-up ad that reflects the spirit of the season. This is something that you will be able to do for the other holidays, as well. But in your Halloween version, it could have a witch or a ghost who is purchasing your product. If the skills on your team allow for it, animate that witch or ghost to walk across the image. This adds another visually interesting layer. Another option for your <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> efforts could be a landing page. Make sure that any of these web elements is <\/span><a href=\"https:\/\/www.webii.net\/mobile-web-design\/\"><span style=\"font-weight: 400;\">optimized for mobile devices<\/span><\/a><span style=\"font-weight: 400;\"> so that every person who comes to your site views them in their glory.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create Themed Social Posts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Step away from your regularly scheduled social media content by making visual materials that are centered around Halloween. This way, you can most effectively push your seasonal promotions. Post images of products that are suited for fall. A clothing shop owner could highlight their cozy sweaters for the changing weather. They can artistically place the sweaters against an orange background with mini pumpkins surrounding them. If your team loves the holiday, include them in your <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\">. Take photos of them helping with decorating your business or being dressed up in their own costumes. Reward the best user-generated Halloween content made by your followers by posting them, too. This way, you get real people on your pages to diversify the content.<\/span><\/p>\n<div id=\"attachment_13931\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13931\" class=\"wp-image-13931 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-2.jpg\" alt=\"Halloween Marketing Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13931\" class=\"wp-caption-text\"><em>Photo by Daisy Anderson on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Run a Halloween Contest<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Contests are a great way to obtain user-generated content. It thrills consumers to know that they have the potential to win something. Promote a Halloween contest across your social media channels and website. Send out email blasts to remind subscribers about the contest, as well. Ensure that all of your supporters are aware of it, both in regard to what the terms are and what they are competing for. It might be that your customers should show off your products in a Halloween setting. Or they could have to carve a pumpkin with something related to your business. A third option might even be a scavenger hunt around your area, in which you can partner with other small businesses. Go through the photos that are sent in or posted by participants to pick the winners, or else allow your followers to pick.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Offer a Seasonal Discount<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Encourage consumers to purchase from your business by giving them holiday deals. This, of course, doesn\u2019t have to be limited to Halloween. However, for a <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> deal, you can place a deal on a seasonal product. If you <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/06\/seo-best-practices-for-bakeries\/\"><span style=\"font-weight: 400;\">own a bakery<\/span><\/a><span style=\"font-weight: 400;\"> or coffee shop, this might be your pumpkin treats, for instance. You know that these are already going to be hot sellers. People look forward to Starbucks\u2019 pumpkin spice lattes all year round, after all. So, by offering discounted pricing on fall-flavored goodies, you get your buyers even more excited about them. You can even do something fun like offer discounts to people who show up in costume on Halloween. For that kind of marketing strategy, you need to have promoted it online.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Participate in Local Events<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Does your community host any holiday markets or festivals that you could get involved in? If so, consider setting up a booth. For Halloween-focused events, embellish your booth with tons of orange, purple, and black decorations. Go with something more subtle for events that are centered around autumn itself. In either case, you will have the in-person platform to sell your products or talk about the services that you offer. Maybe, instead, you\u2019re feeling particularly charitable going into the season of giving. So, you can ask your team if they would like to participate in a Halloween-themed run that is sponsoring a <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/08\/national-non-profit-day-spotlight\/\"><span style=\"font-weight: 400;\">local non-profit organization<\/span><\/a><span style=\"font-weight: 400;\">. Let your audience know about any event that you will be at so that they can come to support you or participate themselves.<\/span><\/p>\n<div id=\"attachment_13932\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13932\" class=\"wp-image-13932 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-3.jpg\" alt=\"Halloween Marketing Image 3\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-3.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Image-3-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13932\" class=\"wp-caption-text\"><em>Photo by Kevin Bidwell on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Halloween Marketing<\/span><span style=\"font-weight: 400;\"> Campaigns in 2021<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you decide to invest in <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\">, there are a few different routes you can take. \u201cScary Halloween\u201d is very different from \u201ccute Halloween,\u201d in terms of appropriate slogans and imagery. For that reason, you need to really think about who your target audience is. Check out the <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> efforts of four major companies to gain inspiration for your own campaign.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Chipotle\u2019s Roblox Boorito Maze<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2021, Chipotle turned its <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> to the online game Roblox. This was a change from their traditional, in-person burrito giveaway event. Developed as a Halloween event, the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=r5tKbygq3ko&amp;t=1s&amp;ab_channel=ChipotleMexicanGrill\"><span style=\"font-weight: 400;\">Boorito Maze<\/span><\/a><span style=\"font-weight: 400;\"> was a hit. Players were able to compete for exclusive daily items. 30,000 participants were even provided with limited-time codes for a free burrito (in real life, of course) which would expire two weeks later. It was a great way to encourage the younger generations that already play the game to get excited about their brand, while also bringing Roblox new users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Nike\u2019s Halloween Dunk Low Sneakers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Made specifically with the holiday in mind, Nike has <\/span><a href=\"https:\/\/sneakernews.com\/2022\/06\/29\/nike-dunk-low-gs-halloween-dh9765-003\/\"><span style=\"font-weight: 400;\">Halloween-themed sneakers<\/span><\/a><span style=\"font-weight: 400;\"> that will only be available this October. With the orange, black, and white color scheme, it&#8217;s the perfect wear for the season. The iconic swoosh is boldly showcased in black, along with the \u201cNIKE\u201d label on the back. Because these Dunk Lows aren\u2019t decked out in Halloween imagery, you can feel comfortable wearing them all year round.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Heinz\u2019s \u201cHeinz Tomato Blood\u201d Commercial<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thinking about making your trick-or-treating costume gory? Ketchup might be just what you need! Last year, the popular ketchup brand Heinz came out with their commercial entitled \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=EaesND83WtE&amp;t=1s&amp;ab_channel=Heinz\"><span style=\"font-weight: 400;\">Heinz Tomato Blood<\/span><\/a><span style=\"font-weight: 400;\">.\u201d It\u2019s a 15-second piece that clearly lays out what you need to know. That is, the fact that \u201cif you have Heinz, you have a costume.\u201d Through the use of ominous, flashing lighting and spooky music, the company uses its <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> campaign to push the narrative that your product isn\u2019t just a condiment. It can also level up your look as a ghost or another undead figure. They even asked viewers to share their costumes on social media with the hashtag #HeinzHalloween to keep that theme and engagement going.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Crest\u2019s #BringOnTheCandy Safes Giveaway<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Between October 6th and 9th of 2021, Crest <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20211006005337\/en\/This-Halloween-Have-No-Fear-Because-Crest-BringOnTheCandy-Safes-are-Here%21\"><span style=\"font-weight: 400;\">hosted a giveaway<\/span><\/a><span style=\"font-weight: 400;\"> for adult U.S. residents. As a toothpaste company, Crest is all about dental hygiene. That\u2019s precisely why it decided to invest marketing into a holiday that is centered around candy. The Halloween giveaway was called #BringOnTheCandy. They offered limited-edition safes with the claim to help keep children\u2019s teeth protected. All parents had to do for a chance to win was make a tagged post on Instagram about why they were participating in the contest and love Crest.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We want to know how your business is planning to celebrate! Drop your <\/span><span style=\"font-weight: 400;\">Halloween marketing<\/span><span style=\"font-weight: 400;\"> tactics in the comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":13933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,302,6,125,510,300],"tags":[],"class_list":["post-13925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-marketing","category-small-business","category-social-media","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Halloween Marketing Ideas for Businesses - WEBii<\/title>\n<meta name=\"description\" content=\"October is here so it&#039;s time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Halloween Marketing Ideas for Businesses\" \/>\n<meta property=\"og:description\" content=\"October is here so it&#039;s time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T13:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T18:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/\"},\"author\":{\"name\":\"Megan Marshall\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\"},\"headline\":\"Best Halloween Marketing Ideas for Businesses\",\"datePublished\":\"2022-10-04T13:00:45+00:00\",\"dateModified\":\"2022-10-06T18:39:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/\"},\"wordCount\":1579,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Halloween-Marketing-Main-Image.jpg\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Marketing\",\"Small Business\",\"Social Media\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/\",\"name\":\"Best Halloween Marketing Ideas for Businesses - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Halloween-Marketing-Main-Image.jpg\",\"datePublished\":\"2022-10-04T13:00:45+00:00\",\"dateModified\":\"2022-10-06T18:39:44+00:00\",\"description\":\"October is here so it's time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Halloween-Marketing-Main-Image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Halloween-Marketing-Main-Image.jpg\",\"width\":640,\"height\":427,\"caption\":\"Photo by Kristina Paukshtite on Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/best-halloween-marketing-ideas-for-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WWW Learning Center\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/www-learning-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Best Halloween Marketing Ideas for Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\",\"name\":\"Megan Marshall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"caption\":\"Megan Marshall\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Halloween Marketing Ideas for Businesses - WEBii","description":"October is here so it's time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Best Halloween Marketing Ideas for Businesses","og_description":"October is here so it's time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.","og_url":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/","og_site_name":"Web Marketing &amp; Web Development Company Blog - WEBii","article_published_time":"2022-10-04T13:00:45+00:00","article_modified_time":"2022-10-06T18:39:44+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg","type":"image\/jpeg"}],"author":"Megan Marshall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Marshall","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/"},"author":{"name":"Megan Marshall","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/13e6130fbedfea692719a26e0641fe00"},"headline":"Best Halloween Marketing Ideas for Businesses","datePublished":"2022-10-04T13:00:45+00:00","dateModified":"2022-10-06T18:39:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/"},"wordCount":1579,"commentCount":0,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg","articleSection":["Content Marketing","Digital Marketing","Marketing","Small Business","Social Media","WWW Learning Center"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/","url":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/","name":"Best Halloween Marketing Ideas for Businesses - WEBii","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg","datePublished":"2022-10-04T13:00:45+00:00","dateModified":"2022-10-06T18:39:44+00:00","description":"October is here so it's time to invest in Halloween marketing! In need of festive inspiration? We compiled some great ideas and examples.","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/09\/Halloween-Marketing-Main-Image.jpg","width":640,"height":427,"caption":"Photo by Kristina Paukshtite on Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/best-halloween-marketing-ideas-for-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"WWW Learning Center","item":"https:\/\/www.webii.net\/blog\/category\/www-learning-center\/"},{"@type":"ListItem","position":3,"name":"Best Halloween Marketing Ideas for Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing &amp; Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/13e6130fbedfea692719a26e0641fe00","name":"Megan Marshall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","caption":"Megan Marshall"}}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/13925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=13925"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/13925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/13933"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=13925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=13925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=13925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}