{"id":13652,"date":"2022-08-12T08:00:28","date_gmt":"2022-08-12T13:00:28","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=13652"},"modified":"2022-08-15T17:08:27","modified_gmt":"2022-08-15T22:08:27","slug":"digital-marketing-story-matthew-lemke-photography","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/","title":{"rendered":"Digital Marketing Story: Matthew Lemke Photography"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A lot has changed in the past couple of decades when it comes to how we run our businesses. For many, the digital transformation has been a challenge to adapt to. However, across industries in general, it has brought about many benefits. Going digital has improved the collaborative experience of workers and clients alike. But what has it been like for those who are specifically in media professions? We visited with Matthew Lemke, commercial photographer and video producer, to learn his story.<\/span><\/p>\n<h2>Behind the Scenes Video<\/h2>\n<p><iframe title=\"Behind the Scenes - commercial photo shoots\" data-src=\"https:\/\/player.vimeo.com\/video\/738710769?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">About Matthew Lemke Photography<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although having been in business since 1999, Lemke has been providing the Austin area with his skills in visual artistry since 2004. This includes services in <\/span><a href=\"https:\/\/www.matthewlemke.com\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video production and photography<\/span><\/a><span style=\"font-weight: 400;\"> of all kinds. His work focuses on small business, non-profit, and corporate clients. Through the years, his ultimate goal to share stories through every piece he captures has remained the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn the age of film, we, of course, had to do everything with physical media\u2014contact sheets, proof prints, slides, etc.. In the age of digital and the internet, many of those processes have become easier and faster,\u201d Lemke said. \u201cNow, on a photoshoot, the client can see what I\u2019ve created, either on my camera or laptop, which is usually attached to the camera.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital storage has been a major game-changer in the world of media. You don\u2019t have to wait for your content to be mailed or hand-delivered anymore. Instead, photos can be dropped into the cloud for you and your colleagues to review, just through the click of a link. Today, Lemke finds this to be one of the most helpful additions that has come about since the start of his production company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs a photographer, one of the challenges we have faced over the 23 years I\u2019ve been in business is how to efficiently create images, narrow down the options to share with the client, share those with the client, provide a way for them to make their selections, and then deliver the final product,\u201d Lemke said. \u201cI can easily create online portals for them to review the photos, have them make their selections, and then using those same portals\u2014or something similar\u2014deliver the final completed digital files of their images.\u201d<\/span><\/p>\n<div id=\"attachment_13684\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13684\" class=\"wp-image-13684 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1-200x300.jpg\" alt=\"Matthew Lemke Image 2\" width=\"640\" height=\"960\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1-200x300.jpg 200w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1-682x1024.jpg 682w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1-768x1152.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1-1024x1536.jpg 1024w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/01_191016a-9077_Cweb_1.jpg 1333w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/960;\" \/><p id=\"caption-attachment-13684\" class=\"wp-caption-text\"><em>Photo courtesy of Matthew Lemke Photography<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Perks of Having a Digital Portfolio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to go into photography or videography, you need to have a professional way to showcase your work. This will be your first chance at making a good impression on potential clients. Lemke found that having a digital portfolio allowed him to tell his own story more effectively because he would document his recent highlights. He is able to change the content in his portfolio as he pleases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt was time-consuming and costly to update your physical portfolio in the past,\u201d Lemke said. \u201cNow, you could literally add new images to your website the day after your photoshoot if you wanted to, showing the freshest work you\u2019ve done.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something that Lemke has taken advantage of is creating custom galleries for prospects who have specific needs. This is something that is also possible to do on a <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/07\/why-should-i-build-my-website-on-wordpress\/\"><span style=\"font-weight: 400;\">WordPress website<\/span><\/a><span style=\"font-weight: 400;\">. If you don\u2019t want to keep track of another plugin, the WordPress block editor already offers a Gallery option that takes you just a few clicks. This is a great way to display your images in the layout that you want them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy website is an overview of my skill set, but sometimes it makes sense to show people more of one specific type of work, or maybe work that you\u2019re capable of but don\u2019t really advertise,\u201d Lemke said. \u201cFor example, I am mainly a people photographer, but can do very competent product and still-life work. On more than one occasion, I have shared private, customized galleries of work to prospects who contacted me to photograph their products, since I don\u2019t have that kind of work on my main website.\u201d<\/span><\/p>\n<div id=\"attachment_13683\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13683\" class=\"wp-image-13683 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1-300x200.jpg\" alt=\"Matthew Lemke Image 3\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1-300x200.jpg 300w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1-1024x684.jpg 1024w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1-768x513.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1-1536x1025.jpg 1536w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/02_140128a-0908web_1.jpg 2000w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13683\" class=\"wp-caption-text\"><em>Photo courtesy of Matthew Lemke Photography<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">How Going Digital Has Improved Workflow<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For several years, Lemke has made use of a variety of online tools. He is constantly seeking to streamline his processes to make his clients have the most simple and efficient experience with his business. One way he achieved this has been through his recent discovery of a mechanism on his website to deliver final files to clients without requiring a login. He feels that this is an improvement over his former system which had the occasional inconvenient hurdle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s definitely much easier to show people your work now than it was fifteen-plus years ago because your website (and\/or your other digital properties, <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/05\/instagram-marketing-the-power-of-visual-content\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, etc.) make it very easy to share your work,\u201d Lemke said. \u201cIn the beginning, for me, it required setting appointments to show my \u2018book\u2019 (portfolio). And we also utilized lots of printed media\u2014photo postcards, brochures, maybe even ads in local magazines.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lemke has noticed that how businesses obtain clients has changed with the push toward digital. In previous years, the people who succeeded were those who were willing to walk into an agency or pick up the phone. They would have to directly pitch themselves to another human, which could certainly be a challenge. With the advent of online communication, this no longer has to be a concern, in many instances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThese days, success is more frequently about who can utilize electronic tools most effectively. It definitely requires a different skillset, and probably has given introverts a bit of a leg up,\u201d Lemke said. \u201cToday, it\u2019s fairly common to acquire business and maybe even get most\u2014or all\u2014of the project planning done without actually talking to the client (for better or worse).\u201d<\/span><\/p>\n<div id=\"attachment_13682\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13682\" class=\"wp-image-13682 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1-231x300.jpg\" alt=\"Matthew Lemke Image 4\" width=\"640\" height=\"832\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1-231x300.jpg 231w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1-787x1024.jpg 787w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1-768x999.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1-1181x1536.jpg 1181w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/03_120309a-9140web_1.jpg 1538w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/832;\" \/><p id=\"caption-attachment-13682\" class=\"wp-caption-text\"><em>Photo courtesy of Matthew Lemke Photography<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Growth of Digital Strategy Over Time<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lemke admitted that there are aspects of the old way of doing business that he misses. In particular, he mentioned that there\u2019s nothing like a well-printed photo that you are actually able to hold in your hand. However, it is certainly the case that the digital transformation has made for easier shareability and longevity of media content. And it has helped out with a variety of other aspects of running a successful production company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe digital world has also made it must easier for people to do business with me in regards to estimating, invoicing, and payments,\u201d Lemke said. \u201cI use QuickBooks Online, which allows me to send an invoice the client can review and follow a link to a secure payment portal. Although I do accept checks, I do my best to make it more convenient for them to pay electronically online, which most of my clients do.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no signs of slowing down when it comes to digital. As we move into the future, we can expect both videography and photography to far exceed our expectations in terms of what kind of content they are capable of achieving. But it\u2019s also about what digital can continue to do to help businesses thrive. For Matthew Lemke Photography, there is a lot to look forward to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c[What excites me is] the consolidation and improved efficiency. The possibility of marketing and selling stock imagery. Having more of my interactions be branded. And making myself easier to do business with,\u201d Lemke said.<\/span><\/p>\n<div id=\"attachment_13680\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13680\" class=\"wp-image-13680 lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1-300x200.jpg\" alt=\"Matthew Lemke Image 5\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1-300x200.jpg 300w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1-1024x682.jpg 1024w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1-768x512.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1-1536x1024.jpg 1536w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/06_210611a-2969_Rweb_1.jpg 2000w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13680\" class=\"wp-caption-text\"><em>Photo courtesy of Matthew Lemke Photography<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">The Power of Networking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Networking is an essential part of career growth. You are able to go to workshops and conventions, and join organizations that mean something to you. It helps you meet people at various professional levels. Once you have done work with someone that you have networked with, you can even further your reach as they talk to others about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor the last many years, honestly a lot of my work has come from word-of-mouth and networking,\u201d Lemke said. \u201cMy six-plus year membership and involvement in the <\/span><a href=\"https:\/\/wcaustin.org\/\"><span style=\"font-weight: 400;\">Women Communicators of Austin<\/span><\/a><span style=\"font-weight: 400;\"> has been very fruitful.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lemke has seen how much of an impact going digital has made on his business. Still, he understands the importance of face-to-face interactions. Given his line of work, with him being the man behind the camera, this makes sense. As a photographer, you are simultaneously selling your work and selling yourself, so you need to be able to form those genuine connections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI get a small smattering of people finding me from Google searches, but the bulk of my business is from repeat clients, referrals, and ongoing networking,\u201d Lemke said.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To learn more about potential photography and video services for your business, visit <\/span><a href=\"https:\/\/www.matthewlemke.com\/index\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Matthew Lemke Photography<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has changed in the past couple of decades when it comes to how we run our businesses. For many, the digital transformation has been a challenge to adapt to. However, across industries in general, it has brought about many benefits. Going digital has improved the collaborative experience of workers and clients alike. But [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":13679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317,302,300],"tags":[],"class_list":["post-13652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","category-digital-marketing","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Story: Matthew Lemke Photography - WEBii<\/title>\n<meta name=\"description\" content=\"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here&#039;s his story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Story: Matthew Lemke Photography\" \/>\n<meta property=\"og:description\" content=\"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here&#039;s his story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T13:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-15T22:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1527\" \/>\n\t<meta property=\"og:image:height\" content=\"1420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/\"},\"author\":{\"name\":\"Megan Marshall\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\"},\"headline\":\"Digital Marketing Story: Matthew Lemke Photography\",\"datePublished\":\"2022-08-12T13:00:28+00:00\",\"dateModified\":\"2022-08-15T22:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/\"},\"wordCount\":1480,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/04_220406a-1833web_1.jpg\",\"articleSection\":[\"Customer Stories\",\"Digital Marketing\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/\",\"name\":\"Digital Marketing Story: Matthew Lemke Photography - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/04_220406a-1833web_1.jpg\",\"datePublished\":\"2022-08-12T13:00:28+00:00\",\"dateModified\":\"2022-08-15T22:08:27+00:00\",\"description\":\"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here's his story.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/04_220406a-1833web_1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/04_220406a-1833web_1.jpg\",\"width\":1527,\"height\":1420,\"caption\":\"Photo courtesy of Matthew Lemke Photography\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/digital-marketing-story-matthew-lemke-photography\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WWW Learning Center\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/www-learning-center\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing Story: Matthew Lemke Photography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; Web Development Company Blog - WEBii\",\"description\":\"web design . web development . seo . marketing . web hosting . + more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\",\"name\":\"WEBii\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/fb-banner-webii-seo.jpg\",\"width\":1200,\"height\":598,\"caption\":\"WEBii\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/13e6130fbedfea692719a26e0641fe00\",\"name\":\"Megan Marshall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/wphb-cache\\\/gravatar\\\/949\\\/9499f2156bca3e854008e190a0246c96x96.jpg\",\"caption\":\"Megan Marshall\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Marketing Story: Matthew Lemke Photography - WEBii","description":"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here's his story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Story: Matthew Lemke Photography","og_description":"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here's his story.","og_url":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/","og_site_name":"Web Marketing &amp; Web Development Company Blog - WEBii","article_published_time":"2022-08-12T13:00:28+00:00","article_modified_time":"2022-08-15T22:08:27+00:00","og_image":[{"width":1527,"height":1420,"url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg","type":"image\/jpeg"}],"author":"Megan Marshall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Marshall","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#article","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/"},"author":{"name":"Megan Marshall","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/13e6130fbedfea692719a26e0641fe00"},"headline":"Digital Marketing Story: Matthew Lemke Photography","datePublished":"2022-08-12T13:00:28+00:00","dateModified":"2022-08-15T22:08:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/"},"wordCount":1480,"commentCount":0,"publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg","articleSection":["Customer Stories","Digital Marketing","WWW Learning Center"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/","url":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/","name":"Digital Marketing Story: Matthew Lemke Photography - WEBii","isPartOf":{"@id":"https:\/\/www.webii.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#primaryimage"},"image":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg","datePublished":"2022-08-12T13:00:28+00:00","dateModified":"2022-08-15T22:08:27+00:00","description":"How has going digital impacted how Matthew Lemke runs his photography and videography business? Here's his story.","breadcrumb":{"@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#primaryimage","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/08\/04_220406a-1833web_1.jpg","width":1527,"height":1420,"caption":"Photo courtesy of Matthew Lemke Photography"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webii.net\/blog\/digital-marketing-story-matthew-lemke-photography\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webii.net\/blog\/"},{"@type":"ListItem","position":2,"name":"WWW Learning Center","item":"https:\/\/www.webii.net\/blog\/category\/www-learning-center\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing Story: Matthew Lemke Photography"}]},{"@type":"WebSite","@id":"https:\/\/www.webii.net\/blog\/#website","url":"https:\/\/www.webii.net\/blog\/","name":"Web Marketing &amp; Web Development Company Blog - WEBii","description":"web design . web development . seo . marketing . web hosting . + more","publisher":{"@id":"https:\/\/www.webii.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webii.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webii.net\/blog\/#organization","name":"WEBii","url":"https:\/\/www.webii.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2015\/12\/fb-banner-webii-seo.jpg","width":1200,"height":598,"caption":"WEBii"},"image":{"@id":"https:\/\/www.webii.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webii.net\/blog\/#\/schema\/person\/13e6130fbedfea692719a26e0641fe00","name":"Megan Marshall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","url":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","contentUrl":"https:\/\/www.webii.net\/blog\/wp-content\/wphb-cache\/gravatar\/949\/9499f2156bca3e854008e190a0246c96x96.jpg","caption":"Megan Marshall"}}]}},"_links":{"self":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/13652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/comments?post=13652"}],"version-history":[{"count":0,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/posts\/13652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media\/13679"}],"wp:attachment":[{"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/media?parent=13652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/categories?post=13652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webii.net\/blog\/wp-json\/wp\/v2\/tags?post=13652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}