{"id":13300,"date":"2022-06-21T08:00:39","date_gmt":"2022-06-21T13:00:39","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=13300"},"modified":"2022-06-30T10:16:33","modified_gmt":"2022-06-30T15:16:33","slug":"features-on-engineering-websites","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/features-on-engineering-websites\/","title":{"rendered":"What Features Clients Expect to See on Engineering Websites"},"content":{"rendered":"

As an engineering company, you want to come across as professional as possible from someone\u2019s first interaction with you. Many times, that first interaction is going to come from your website. Visitors will inevitably judge you based on the usability and readability of your web pages. So, even if you offer the highest quality aerospace solutions in the business, they are going to look to your competitors who have a much <\/span>more appealing site<\/span><\/a>.<\/span><\/p>\n

The question is\u2026 What do you and your web designer need to do in order to keep a visitor\u2019s attention on your business? Let\u2019s dig into nine must-haves of <\/span>engineering websites<\/span>.<\/span><\/p>\n

Outline of Services<\/span><\/h2>\n

Without services pages, there is really no point in having a site at all. Aside from your homepage, your services pages are going to be the most viewed sections of your <\/span>engineering website<\/span>. This is because visitors want to learn what you have to offer. Don\u2019t make it a guessing game, expecting prospective clients to give you a call to fill in the blanks. Show how your engineering company is unique while being clear in your service outlines. As an industry professional, while you understand why your solutions are needed and what the specifications entail, that prospect may need further guidance. So, ensure that you have <\/span>expertly described the features and applications<\/span><\/a> of your offerings.<\/span><\/p>\n

High-Quality Media Elements<\/span><\/h2>\n

Do you have any videos of your solutions in action? What about personal images of your staff doing work? These make an excellent addition to any page on your <\/span>engineering website<\/span>. Multimedia allows visitors to engage with your services outside of just reading about them. Studies show that <\/span>65% of the population<\/span><\/a> is made up of visual learners. With that in mind, if you aren\u2019t capturing their interest with your content, you could certainly be missing out on partnerships. Not only that, but consumers across the board find that exclusive media elements bring humanity to businesses. Let them get to know you, while still doing it professionally.<\/span><\/p>\n

Value Statements<\/span><\/h2>\n

Let visitors know what your engineering company\u2019s priorities are. The guiding principles at the core of your business are what lead them to understand what kind of an impact you intend to make. Directly providing your value statement, otherwise known as a mission statement, on your <\/span>engineering website<\/span> will make your company appear more committed to your cause. This helps the prospective customer simplify their decision-making process. Ask yourself these questions as you come up with a value statement:<\/span><\/p>\n