{"id":12995,"date":"2022-05-24T08:00:25","date_gmt":"2022-05-24T13:00:25","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=12995"},"modified":"2022-06-03T17:40:31","modified_gmt":"2022-06-03T22:40:31","slug":"make-your-organization-go-viral-with-tiktok-marketing","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/make-your-organization-go-viral-with-tiktok-marketing\/","title":{"rendered":"Make Your Organization Go Viral with TikTok Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing videos. Today, while that kind of content can definitely be found on TikTok, there\u2019s actually anything that you could think of. There are people who have genuinely made careers off of the app because they got noticed for their dancing, comedy sketches, or challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t be mistaken that it\u2019s solely entertainers on the platform. For the past couple of years, <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> has taken off in a big way. <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/12\/video-marketing-drive-organic-search-results\/\"><span style=\"font-weight: 400;\">Video has become increasingly more important<\/span><\/a><span style=\"font-weight: 400;\"> to any digital campaign. So many companies have been able to promote their products and services by making digestible content on the app. And they get noticed by an extremely wide audience. So, what\u2019s stopping you from leveraging TikTok?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographic: Notable <\/span><span style=\"font-weight: 400;\">TikTok Marketing<\/span><span style=\"font-weight: 400;\"> Statistics<\/span><\/h2>\n<div id=\"attachment_12998\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-12998\" class=\"wp-image-12998 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need.jpg\" alt=\"10 Reasons Why TikTok is the Platform You Need\" width=\"800\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need.jpg 800w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need-120x300.jpg 120w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need-410x1024.jpg 410w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need-768x1920.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/10-Reasons-Why-TikTok-is-the-Platform-You-Need-614x1536.jpg 614w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/2000;\" \/><p id=\"caption-attachment-12998\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The app hit its goal of 2 billion downloads in August 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average TikTok user spends 52 minutes per day on the app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As of January 2022, TikTok has over 2 billion monthly users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despite more adults using TikTok, the major demographic is 18 to 24 year olds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok\u2019s revenue for 2021 grew by 60%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">63% of successful TikTok ads include their message in the first 3 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average post has an 18% engagement rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% of TikTok ads have an emotional appeal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">54% of users have commented on a video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Between January and June of 2021, TikTok reached 383 million installs.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why the Algorithm is So Good<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, it really does feel as though TikTok reads your mind. And, in a way, it does. Even though you may see the same video as one of your friends, it isn\u2019t guaranteed that you will. The For You Page is curated to your specific interests, entirely based on what kind of videos you hit the \u201clike\u201d button on, comment on, or watch all the way through. No two users will have an identical experience, even if they are following all of the same content creators. The algorithm is highly personalized, changing as your preferences change. This means <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\">, when done right, will be able to actually reach your ideal audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use Hashtags That are Relevant<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your business has a better chance of coming up on someone\u2019s For You Page if you incorporate hashtags into your video captions. These can help the TikTok algorithm with deciding who is going to be <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/11\/nurturing-loyal-followers-with-social-media-marketing\/\"><span style=\"font-weight: 400;\">interested in your content<\/span><\/a><span style=\"font-weight: 400;\">. So, with a solid hashtag strategy comes the increased visibility of your business. You can get extremely niche with your <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\">, using hashtags that are brand-specific. For instance, we could use the hashtag #webii on our posts. This allows you to mix in your less competitive keywords with popular ones, such as #viral, #comedy, or #foryoupage. If your competitors are already on the platform, see which hashtags they are using.<\/span><\/p>\n<div id=\"attachment_13011\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13011\" class=\"wp-image-13011 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-2.jpg\" alt=\"TikTok Marketing Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13011\" class=\"wp-caption-text\"><em>Photo by Ivan Samkov on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">The Audience Isn\u2019t Just Gen Z<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok is a largely Gen Z platform. If you are taking on a <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> campaign, you will find a considerable amount of success by leaning into the interests and humor of teens and young adults. The app was even designed with users ages 18 and below in mind, showing that the creators themselves were interested in targeting a younger audience. But that doesn\u2019t mean you won\u2019t find every other demographic on there. Unlike Snapchat, which continues to be a teen-based app, TikTok has opened its arms to Millennials, Gen X, and Baby Boomers alike. Although it had faced scrutiny by adults in the past, you can see just about anyone creating content on TikTok today.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Get Involved with Fun Trends<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> can be a bit of a challenge because you need to keep up with how fast-paced the app is. Trends mean everything. Yet, they can go by in the blink of an eye. This is the case for audios, dances, filters, and jokes in general. Born out of a single video or comment gone viral, trends may last for a single week before they go out of style. That being said, if creators continue to adjust the trend to improve upon it, it can last for much longer. While these videos may pop up again a few months down the line, on account of user nostalgia, you need to strike while they are hot. Figure out how this week\u2019s top trends can be integrated with your <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/12\/the-essentials-of-business-storytelling\/\"><span style=\"font-weight: 400;\">business\u2019s values and personality<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Add Royalty-Free Music to Your TikToks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using a trending song can majorly increase the odds of your TikTok going viral. After all, it\u2019s a \u201csound on\u201d type of platform. Even if your team isn\u2019t much for lip-syncing or dancing, you can still have it playing in the background of what\u2019s happening on camera. But you may be asking\u2026 What about copyright? One of the greatest parts of <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> is that businesses have access to a royalty-free library. This helps you to have little to worry about when it comes to being penalized for the use of music. TikTok\u2019s library boasts a wider range of sounds than YouTube or Instagram allow for, including many custom audios made by content creators.<\/span><\/p>\n<div id=\"attachment_13013\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13013\" class=\"wp-image-13013 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-3.jpg\" alt=\"TikTok Marketing Image 3\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-3.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-3-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-13013\" class=\"wp-caption-text\"><em>Photo by Harry Cunningham on Unsplash<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Encourage User-Generated Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a Texas SEO company, we recognize the importance of organic traffic. It\u2019s the best way to ensure that people online find your brand to be credible. And quality content is the best way to accomplish this. If you don\u2019t have the time to spend constantly cranking out content, you can benefit from the videos that your consumers are putting out. User-generated content (UGC) is your shot at <\/span><a href=\"https:\/\/www.webii.net\/blog\/2022\/01\/customer-centric-marketing-how-your-buyers-feel\/\"><span style=\"font-weight: 400;\">customer-centric<\/span><\/a> <span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\">, which is important because you want more people to be talking about your brand. People trust other people more than they trust companies, and UGC offers that sense of authenticity that they crave. Keep an eye on the people who are using your hashtags and audios so that you can leverage them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Make Your Brand Look More Relatable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t be afraid to experiment with your <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> strategies. Note that research over your audience can only go so far\u2014you also have to impress them with your execution. If your videos aren\u2019t reaching the performance level that you had hoped, do something new! You won\u2019t know what kind of videos will stick to users unless you try. Think about the creators that you personally follow on social media. It\u2019s likely that you follow them because their content speaks to you. This could be in an entertaining or educational way. Regardless of the message or mission, you want to bring that same level of value to your own followers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Great Ways to Advertise Products<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For as far as <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> can take your brand, TikTok advertising can take you the extra mile. There are several types of ads that you can use on the platform. The first, and most common, are in-feed ads. These will play within a user\u2019s For You Page as full-screen videos. Although they come with a \u201cSponsored\u201d tag at the bottom of the screen, they blend in with native content. They typically serve to increase traffic or conversions. Other options, like branded effect and hashtag ads, are more for name recognition purposes. Users can apply your <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/10\/building-a-personal-connection-with-interactive-content\/\"><span style=\"font-weight: 400;\">augmented reality<\/span><\/a><span style=\"font-weight: 400;\"> (AR) effect to their videos, or your specific hashtag for a challenge in their caption.<\/span><\/p>\n<div id=\"attachment_13015\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13015\" class=\"wp-image-13015 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-4.jpg\" alt=\"TikTok Marketing Image 4\" width=\"640\" height=\"400\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-4.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/04\/TikTok-Marketing-Image-4-300x188.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/400;\" \/><p id=\"caption-attachment-13015\" class=\"wp-caption-text\"><em>Photo by Min An on Pexels<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Examples of Businesses That Use <\/span><span style=\"font-weight: 400;\">TikTok Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you still unsure of what kind of content you should be creating on TikTok? If you need more guidance for setting up your campaign, check out the <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\/\"><span style=\"font-weight: 400;\">TikTok For Business<\/span><\/a><span style=\"font-weight: 400;\"> page. Otherwise, there is so much that you can do once you have located companies that inspire you. Take a look at these four organizations that have been able to harness the power of <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> as they have amassed millions of followers and likes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Duolingo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The app that gradually teaches you languages, Duolingo, has become notorious for producing what many are calling \u201cunhinged content\u201d on TikTok. <\/span><a href=\"https:\/\/www.tiktok.com\/@duolingo?lang=en\"><span style=\"font-weight: 400;\">Duolingo\u2019s TikTok<\/span><\/a><span style=\"font-weight: 400;\"> started off educational, but found its best engagement coming from humorous trends. Their signature green owl has since become a public figure by inciting chaos both in and out of the office. Instead of the cute 2D representation, here we see him as someone in a costume (don\u2019t tell him I said that!) interacting with members of the team and comments from viewers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Chipotle Mexican Grill<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chipotle has done an excellent job at paying attention to its customers through its <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> efforts. You may be surprised to find that there are a lot of people willing to make funny and artistic content involving the restaurant. Some have made \u201chack\u201d videos to show how you <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\"> be eating at Chipotle. Videos from content creators have filled up the <\/span><a href=\"https:\/\/www.tiktok.com\/@chipotle?lang=en\"><span style=\"font-weight: 400;\">Chipotle TikTok<\/span><\/a><span style=\"font-weight: 400;\">, showing just how much those users mean to them. But they also intersperse personal content with what\u2019s new on the menu and what campaigns they are hosting.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Guinness World Records<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you are \u201cthe global authority on record-breaking achievements,\u201d you can\u2019t have boring social media. You need to put a spotlight on the very people who are making those record-breaking achievements. That\u2019s why the <\/span><a href=\"https:\/\/www.tiktok.com\/@guinnessworldrecords?lang=en\"><span style=\"font-weight: 400;\">Guinness World Records TikTok<\/span><\/a><span style=\"font-weight: 400;\"> is exploding with talent. They simply caption each of their videos with the record and the person who set it. The short clips that are paired with music audios give viewers a quick look at what the accomplishment entailed. Many come with voiceovers from the record holders themselves.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">San Diego Zoo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Animal videos have been running the internet for years. People love watching them behave in silly, cute ways because we experience a case of virtual caring, otherwise known as connecting from a distance. (If you claim that you never had a cat video phase, you\u2019re lying.) The <\/span><a href=\"https:\/\/www.tiktok.com\/@sandiegozoo?lang=en\"><span style=\"font-weight: 400;\">San Diego Zoo TikTok<\/span><\/a><span style=\"font-weight: 400;\"> has taken advantage of this adoration for our furry, scaly, and feathery friends by giving viewers the inside scoop about what it\u2019s like at their zoo. They have highlighted all of their animals in their <\/span><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> strategy, either alone or in groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">TikTok marketing<\/span><span style=\"font-weight: 400;\"> is one of the greatest ways to get noticed right now, as long as you are optimizing your content for the For Your Page. Our Texas SEO company encourages you to be mindful of this across channels. If you aren\u2019t creating the content that people within your niche want to see, they may never come across it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":13010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[304,302,79,510,15,504,300],"tags":[],"class_list":["post-12995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-pradvertising","category-social-media","category-social-networking","category-videos","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make Your Organization Go Viral with TikTok Marketing - WEBii<\/title>\n<meta name=\"description\" content=\"Curious about what TikTok marketing can do for your business? 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