{"id":1275,"date":"2010-11-09T17:39:02","date_gmt":"2010-11-09T23:39:02","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=1275"},"modified":"2022-02-02T17:51:38","modified_gmt":"2022-02-02T23:51:38","slug":"using-social-media-between-businesses","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/using-social-media-between-businesses\/","title":{"rendered":"Using Social Media Between Businesses"},"content":{"rendered":"<p>We recently wrote about <a href=\"https:\/\/www.webii.net\/blog\/2010\/10\/when-people-use-social-media-for-business\/\">business professionals using social media<\/a> to connect with existing customers and generate new ones, but what about the use of social media between businesses?<\/p>\n<p>If you\u2019re a company that produces glass sheets for sliding doors, is a <a href=\"https:\/\/www.webii.net\/blog\/\">blog<\/a> or <a href=\"https:\/\/www.facebook.com\/webiinet\/\">Facebook<\/a> page really going to be of any use to you? Surprisingly, yes. Social media can be and is often used by businesses that deal directly with other businesses.<\/p>\n<p>The use of social media in the business-to-business world (B2B) is different from its use in the business-to-consumer world (B2C). Instead of just spreading awareness about a business and engaging with current and potential customers, B2Bs utilize social tools to find and interact with other businesses, build a reputation, and ultimately, increase the bottom line.<\/p>\n<p>For B2B businesses, social media is best utilized in two ways: maintaining a blog to establish your business as an industry leader, and exploring social sites to gain customer insights.<\/p>\n<p>A blog is a wonderful tool for any business. Especially in the B2B world, a regularly updated thought-provoking blog will be noticed by potential customers. If the blog is truly engaging, it may be shared among businesses. When people want information about your field of work, they will remember your blog, and continue to turn to you for advice and insights. This can potentially generate sales.<\/p>\n<p>Social media is a wonderful research tool for B2Bs. Looking at Facebook, <a href=\"https:\/\/twitter.com\/webiinet?lang=en\">Twitter<\/a>, and <a href=\"https:\/\/www.linkedin.com\/company\/webxess-inc-\/mycompany\/?viewAsMember=true\">LinkedIn<\/a> is a great way to see what people in your industry are talking about \u2013 what do they value? what are they looking for? B2Bs can also use tools like Google Alerts, to track keywords and follow industry trends. Being knowledgeable about the latest in your field or industry will contribute to your social leadership position.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently wrote about business professionals using social media to connect with existing customers and generate new ones, but what about the use of social media between businesses? This post explores the use of social media in B2B business. <\/p>\n","protected":false},"author":10,"featured_media":10458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,300],"tags":[96,97,98,62,99],"class_list":["post-1275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-social-networking","category-www-learning-center","tag-b2b","tag-b2c","tag-business-to-business","tag-social-media","tag-social-media-for-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using Social Media Between Businesses - WEBii<\/title>\n<meta name=\"description\" content=\"Even if you are not a B2C company, you can still utilize social media in great ways when directing the content toward other businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/using-social-media-between-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Social Media Between Businesses\" \/>\n<meta property=\"og:description\" content=\"Even if you are not a B2C company, you can still utilize social media in great ways when directing the content toward other businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/using-social-media-between-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-09T23:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T23:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2010\/11\/Socials-For-Business-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ally Hugg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ally Hugg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/\"},\"author\":{\"name\":\"Ally Hugg\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/9f405907587664be463acc344bd89985\"},\"headline\":\"Using Social Media Between Businesses\",\"datePublished\":\"2010-11-09T23:39:02+00:00\",\"dateModified\":\"2022-02-02T23:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/Socials-For-Business-Image.jpg\",\"keywords\":[\"b2b\",\"b2c\",\"business to business\",\"social media\",\"social media for business\"],\"articleSection\":[\"Internet Marketing\",\"Social Networking\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/\",\"name\":\"Using Social Media Between Businesses - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/Socials-For-Business-Image.jpg\",\"datePublished\":\"2010-11-09T23:39:02+00:00\",\"dateModified\":\"2022-02-02T23:51:38+00:00\",\"description\":\"Even if you are not a B2C company, you can still utilize social media in great ways when directing the content toward other businesses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/Socials-For-Business-Image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/Socials-For-Business-Image.jpg\",\"width\":640,\"height\":428,\"caption\":\"Photo by Luis Villasmil on Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/using-social-media-between-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Internet Marketing\",\"item\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/category\\\/internet-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Using Social Media Between Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/\",\"name\":\"Web Marketing &amp; 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