{"id":1230,"date":"2010-09-22T07:56:47","date_gmt":"2010-09-22T13:56:47","guid":{"rendered":"http:\/\/webii.net\/blog\/?p=1230"},"modified":"2022-02-02T11:35:57","modified_gmt":"2022-02-02T17:35:57","slug":"the-ugly-truth-about-marketing","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/the-ugly-truth-about-marketing\/","title":{"rendered":"The Ugly Truth About Marketing"},"content":{"rendered":"<p>As much as we would like to think that we are special and that everything revolves around us and our company, the truth of the matter is \u2013 it doesn\u2019t.<\/p>\n<p>Many people feel bombarded with marketing that all sounds the same \u201cwe\u2019re great, shop here!\u201d and \u201cour special product is the best \u2013 buy it!\u201d So, how do you stand out in the mass of businesses trying to reach customers? Be deliberate and purposeful when choosing who to communicate to.<\/p>\n<p>After watching \u201cThe Ugly Truth About Marketing\u201d by Jim Miotke, I\u2019d like to share with you one basic marketing secret: it\u2019s not about you and your brand &#8211; it&#8217;s about your customer and how you can solve their problem.<\/p>\n<p>In the video, you are challenged to think about some specific types of customers that make up your target market.\u00a0 For example, for my industry, I thought of &#8211; a person who recently left a big PR or advertising firm and has gone out on their own but they do not yet have reliable programming and <a href=\"https:\/\/www.webii.net\/website-services\/web-development\/\">web development<\/a> resource. Thinking of my customers in this way allows me to tailor my communication to them differently. Instead of communicating the message that \u201cour company is great and you should use our amazing services,\u201d I can say, \u201cI understand your situation, and I think I have that reliable team of web developers you need to solve your problem.\u201d<\/p>\n<p>People tend to listen more when the message they receive is relevant to their particular needs. Show your customers that you have valuable content to share and <a href=\"https:\/\/www.webii.net\/partners\/\">helpful resources<\/a> designed specifically for their unique problems.<\/p>\n<p>Communicating in this manner requires that you do some reach on your customer base. You will have to dig a little bit to understand who your customers are \u2013 not just their names and e-mail addresses, but their ages, their interests, and their field of work.<\/p>\n<p>It\u2019s important that your communication efforts show your desire to help your customers find business solutions. If you really want your business to reflect your deepened understanding of your customers, you might consider <a href=\"https:\/\/www.webii.net\/seo-marketing\/seo-content\/\">updating the content<\/a> of your website. Your entire website could be addressing one particular type of customer, or you could create separate pages or headers directed at different segments of your audience.<\/p>\n<p>So, instead of showing off your skills, show off your ability to help people solve their business problems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As much as we would like to think that we are special and that everything revolves around us and our company, the truth of the matter is \u2013 it doesn\u2019t. Many people feel bombarded with marketing that all sounds the same \u201cwe\u2019re great, shop here!\u201d and \u201cour special product is the best \u2013 buy it!\u201d [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,300],"tags":[],"class_list":["post-1230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-austin-web-design","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ugly Truth About Marketing - WEBii<\/title>\n<meta name=\"description\" content=\"Marketing isn&#039;t just about what you do, but who you do it for. We have some insight into how to keep your customers engaged.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/the-ugly-truth-about-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ugly Truth About Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing isn&#039;t just about what you do, but who you do it for. We have some insight into how to keep your customers engaged.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webii.net\/blog\/the-ugly-truth-about-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Marketing &amp; Web Development Company Blog - WEBii\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T13:56:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T17:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2010\/09\/Business-Solutions-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ally Hugg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ally Hugg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/\"},\"author\":{\"name\":\"Ally Hugg\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#\\\/schema\\\/person\\\/9f405907587664be463acc344bd89985\"},\"headline\":\"The Ugly Truth About Marketing\",\"datePublished\":\"2010-09-22T13:56:47+00:00\",\"dateModified\":\"2022-02-02T17:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/\"},\"wordCount\":407,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/Business-Solutions-Image.jpg\",\"articleSection\":[\"Austin Web Design\",\"WWW Learning Center\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/\",\"url\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/\",\"name\":\"The Ugly Truth About Marketing - WEBii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/the-ugly-truth-about-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webii.net\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/Business-Solutions-Image.jpg\",\"datePublished\":\"2010-09-22T13:56:47+00:00\",\"dateModified\":\"2022-02-02T17:35:57+00:00\",\"description\":\"Marketing isn't just about what you do, but who you do it for. 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