{"id":10880,"date":"2022-02-28T10:00:30","date_gmt":"2022-02-28T16:00:30","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=10880"},"modified":"2023-04-26T09:45:39","modified_gmt":"2023-04-26T14:45:39","slug":"twitch-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/twitch-influencer-marketing\/","title":{"rendered":"Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitch<\/span><span style=\"font-weight: 400;\"> is a fairly new player in the <\/span><span style=\"font-weight: 400;\">influencer marketing<\/span><span style=\"font-weight: 400;\"> game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, <\/span><a href=\"https:\/\/www.theverge.com\/2020\/4\/2\/21199757\/twitch-quarantine-data-coronavirus-streamers\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">The Verge<\/span><\/a><span style=\"font-weight: 400;\"> reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased by 10 million. Since then, there has been no slowing down. Marketers have seen this and started to take advantage of the growing fanbases of these gamers. The best part about this new wave of Twitch is actually that it isn\u2019t even all about gaming anymore. There are categories for zoos, art, cooking, and music. So, even if your company has nothing to do with the gaming industry, you can still find your niche. Let\u2019s learn more about <\/span><span style=\"font-weight: 400;\">Twitch influencer marketing<\/span><span style=\"font-weight: 400;\"> and whether it\u2019s a good fit for your products.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographic: Why Should You Use Influencer Marketing?<\/span><\/h2>\n<div id=\"attachment_10883\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10883\" class=\"wp-image-10883 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing.jpg\" alt=\"The Power of Influencer Marketing\" width=\"800\" height=\"2000\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing.jpg 800w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing-120x300.jpg 120w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing-410x1024.jpg 410w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing-768x1920.jpg 768w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/The-Power-of-Influencer-Marketing-614x1536.jpg 614w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/2000;\" \/><p id=\"caption-attachment-10883\" class=\"wp-caption-text\"><em>Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n<ul>\n<li>80% of consumers have purchased a product because of an influencer&#8217;s recommendation.<\/li>\n<li>Micro-influencers are used 10 times more by brands than macro-influencers.<\/li>\n<li>For every dollar spent, influencer marketing campaigns earn $5.78, with some earning as much as $18.<\/li>\n<li>71% of marketers believe that the quality of influencer marketing is better than other sources.<\/li>\n<li>Affiliate marketing earned $17.B in 2016 vs $13.6B in 2022.<\/li>\n<li>The ROI of influencer marketing is 11 times greater than banner ads.<\/li>\n<li>Millennials are more likely to take advice from influencers on YouTube than traditional media personalities.<\/li>\n<li>92% of consumers trust online word-of-mouth.<\/li>\n<li>Instagram is the most frequently used social media platform for influencer campaigns.<\/li>\n<li>130 million Instagram users take advantage of social shopping by looking at product photos and Stories.<\/li>\n<li>As of 2020, there were 1360 influencer marketing agencies.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How Do Twitch Influencers Make Money?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creators on Twitch have the option to become an affiliate or a partner of the platform. To qualify for the affiliate program, they need a minimum of 50 followers, on top of 500 total minutes streamed over the course of seven days in the past month. Once approved, affiliates are able to earn percentages of their subscriptions, donations, and ads. For the partner program, there are more strict requirements. That is, streaming for 25 hours across 12 days, with a concurrent viewership of 75 users. However, fulfilling this doesn\u2019t guarantee partnership. They want creators with high engagement and brand-safe content. Although partners do have access to special features, they earn percentages from the same sources as affiliates. Running ads provides passive income, while users directly put money in their pockets. Brand deals are also a huge source of their revenue, which is where <\/span><span style=\"font-weight: 400;\">Twitch influencer marketing<\/span><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is Your Audience Currently on Twitch?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With visitors coming from well over 200 countries, Twitch\u2019s 30 million average daily visitors is primarily made up of millennials and Gen Zers. The platform also consists largely of male viewership. However, that isn\u2019t to say that women don\u2019t enjoy consuming Twitch content. In fact, more and more women are getting on Twitch, whether it be to watch or to stream themselves. In an updated version of Twitch\u2019s user demographics, <\/span><a href=\"https:\/\/backlinko.com\/twitch-users\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\"> shows that, in four years, the percentage of women rose from 18.5% to 35%. So, definitely don\u2019t discount the platform if your products are geared toward women. In fact, don\u2019t discount it if your products are geared toward people over the age of 35! They make up 27% of the viewership, and may even watch with their kids. The key is to find the influencer that these users are engaging with.<\/span><\/p>\n<div id=\"attachment_10887\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10887\" class=\"wp-image-10887 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-2.jpg\" alt=\"Twitch Marketing Image 2\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-2.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-2-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-10887\" class=\"wp-caption-text\"><em>Photo by Florian Olivo on Unsplash<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">What are Your Goals with <\/span><span style=\"font-weight: 400;\">Twitch Influencer Marketing<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you would with any digital marketing campaign, <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/11\/what-is-your-e-commerce-goal\/\"><span style=\"font-weight: 400;\">create goals<\/span><\/a><span style=\"font-weight: 400;\"> that are aligned with the needs of your business. Make sure that you are sticking to measurable goals. Maybe this is increasing the ROI on your Twitch advertisements or driving up the percentage of new users on your website. You also need to set a specific amount of time to achieve your goal so that you can best manage your day-to-day. This could be something you want to see happen during the quarter, for instance. By the end of the period, you will be able to effectively track your success because you have kept your head in the game. No matter what your goals are, remember that you are supposed to be teaching the folks at home about your products and services. Aim to connect with them with every project you take on.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Can You Get Creative with Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twitch influencer marketing<\/span><span style=\"font-weight: 400;\"> can make a big impact on your brand. If, that is, you find the perfect balance of <\/span><a href=\"https:\/\/www.webii.net\/blog\/2021\/11\/nurturing-loyal-followers-with-social-media-marketing\/\"><span style=\"font-weight: 400;\">entertainment and sales<\/span><\/a><span style=\"font-weight: 400;\"> to showcase your branded content. To do this, you have to start by genuinely knowing what your shared audience likes. Is there anything that they have been particularly receptive to on your other channels? What about on the creator\u2019s? Understand that they have a very loyal fan base for a reason. People are heavily influenced by other people. Because social media influencers are the face of their own brand and actively engage with their viewers, they have that extra layer of trust that you may not as just a company. See if you can find an advertising method that leans into the kind of content they produce. And don\u2019t give them a strict script that will make them seem fake.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Are You Able to Purchase Ad Space?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to traditional advertising, prices and formatting vary. However, buying ads directly from Twitch gives you the most controllable experience. If you have ever watched a Twitch stream, you have most likely seen pre-roll ads, in the same way that you would for a YouTube video. You have probably also seen ads come up in the middle of the live stream, which are either automatic or manually set up by the affiliate or partner.<\/span><\/p>\n<p>For brands looking to create their own customized streaming experiences, incorporating a <a href=\"https:\/\/sendbird.com\/products\/live-streaming\/sdk\">mobile video streaming SDK<\/a> can provide a seamless and interactive experience for their target audience. This technology allows companies to develop and integrate video streaming capabilities into their own apps, giving them more control over the advertising content and user experience.<\/p>\n<p><span style=\"font-weight: 400;\">Going back to Twitch, it may only be one ad or it could be eight. Think of this as though you are watching a cable TV show. You have to sit through a certain number of commercials before it comes back on. Unless you have a service, like Netflix, which is parallel with Twitch subscriptions. In which case, you could bypass those ad breaks. But, for the majority of viewers, your ad will be watched.<\/span><\/p>\n<div id=\"attachment_10885\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10885\" class=\"wp-image-10885 size-full lazyload\" data-src=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-3.jpg\" alt=\"Twitch Marketing Image 3\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-3.jpg 640w, https:\/\/www.webii.net\/blog\/wp-content\/uploads\/2022\/01\/Twitch-Marketing-Image-3-300x200.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\" \/><p id=\"caption-attachment-10885\" class=\"wp-caption-text\"><em>Photo by Edgar Castrejon on Unsplash<\/em><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Brands That Use <\/span><span style=\"font-weight: 400;\">Twitch Influencer Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twitch creators\u2019 audiences care about their opinions. In fact, people often trust influencers considerably more than they trust the brands themselves, even if they are aware that they are being paid to advertise. Here are three companies that have already gotten their stake in the game with <\/span><span style=\"font-weight: 400;\">Twitch influencer marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">G FUEL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G FUEL has branded itself as \u201cThe Official Drink of Esports,\u201d partnering with Twitch creators by giving them discount codes for promoting their energy formula. They have the influencers put a button in their profiles so that viewers can click on it and be sent to their website. You can even find them on the platform at GFuelEnergy, where they do Twitch takeover streams.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">HelloFresh<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many influencers can be seen participating in cooking segments on behalf of their HelloFresh Partnership. As a partner, they are able to receive their own benefits as viewers use their code. Creators are able to set up an extension to where when a viewer types !hellofresh into the chat, they get a notice of what the code is, what they get from using it, and the link.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cash App<\/span><\/h3>\n<p><a href=\"https:\/\/www.dexerto.com\/entertainment\/how-to-watch-100-thieves-cashapp-pay-day-stream-1555437\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">#CashAppPayDay<\/span><\/a><span style=\"font-weight: 400;\"> was a PR event, streamed live on Twitch, consisting of 21 top content creators. They partnered with the well-known gaming team, 100 Thieves, to gain even more publicity around it. Plus, they were able to surprise their audience with the announcement of a 100 Thieves Cash Card that provides exclusive benefits.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Does it seem like <\/span><span style=\"font-weight: 400;\">Twitch influencer marketing<\/span><span style=\"font-weight: 400;\"> is something that your business would thrive using? If so, start reaching out to creators. Find ones that you think would positively represent what your brand stands for. Give them, and their audience, a reason to trust and support you. And make sure to always entertain first and advertise second.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, The Verge reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":10886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[302,47,79,510,15,300],"tags":[],"class_list":["post-10880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-how-to","category-pradvertising","category-social-media","category-social-networking","category-www-learning-center"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Twitch Influencer Marketing: Advertise in the Gaming Industry<\/title>\n<meta name=\"description\" content=\"You don&#039;t need to stick to the core social media channels. Twitch is a great one to pick up! Here&#039;s how to use it in your campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webii.net\/blog\/twitch-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry\" \/>\n<meta property=\"og:description\" content=\"You don&#039;t need to stick to the core social media channels. Twitch is a great one to pick up! 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