{"id":10548,"date":"2022-01-27T15:00:11","date_gmt":"2022-01-27T21:00:11","guid":{"rendered":"https:\/\/www.webii.net\/blog\/?p=10548"},"modified":"2022-06-01T15:15:35","modified_gmt":"2022-06-01T20:15:35","slug":"what-is-the-return-on-investment-of-seo","status":"publish","type":"post","link":"https:\/\/www.webii.net\/blog\/what-is-the-return-on-investment-of-seo\/","title":{"rendered":"What is the Return on Investment of SEO?"},"content":{"rendered":"

Every business should care about search engine optimization<\/a> (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don\u2019t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, a savvy business owner like yourself wants to analyze projects and consider the ROI (return on investment) of your approaches. Otherwise, how do you know if they are paying off? Here is what you need to know before kicking off your SEO campaign.<\/p>\n

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The Importance of Local Keywords<\/h2>\n

For small businesses that have only one or a handful of locations, it is critical that people be able to find your website. Make local SEO a priority. This is a strategy that helps with your visibility in surrounding areas, by tacking on specific places to your keywords. An example of this would be that, instead of just targeting those searching for \u201cinsurance agencies,\u201d you would utilize the phrase \u201cinsurance agencies in Austin.” Not only does it weed out the competitors that aren\u2019t based in Austin, but it also reaches an audience that is interested in keeping their web services close by. Considering the fact that 30% of mobile Google searches<\/a> are location-based, this can provide you with an amazing return on investment in SEO.<\/p>\n

How to Measure Your SEO<\/h2>\n

Taking on an SEO campaign means that you are interested in growing your conversion rate. Conversion can come in many forms, but in marketing, it generally means that the prospect is taking some kind of action toward a sales journey. We can measure conversion by the percentage of people who visited your website that completed an action you wanted them to take. That could be: making a purchase, downloading an e-book, or contacting you. Optimizing according to your conversion rate is important because you get to know your audience better. At the end of the day, SEO intends to increase your customer lifetime value. When you are calculating<\/a> the return on investment of SEO, you will be looking at the gains from your investment versus the overall cost of your investment. From there, you can better budget for future projects. Use the reports from Google Analytics to help you find out more information about your leads.<\/p>\n

Infographic: Quick Statistics About the Return on Investment of SEO<\/h2>\n
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Infographic resources from Canva.com and Megan Marshall<\/em><\/p><\/div>\n