X

Marketing

Online Strategies for Experts and Presenters

Painting Yourself as the Brand & Getting More From Your Website Individuals who offer a professional service that revolves around…

Tap into New Resources: Press on Your Website

Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others…

Reinforcing Your Brand

You always hear the term "brand" and "branding," but have you figured out how that translates to your company? You…

Don’t Let Your Marketing Be Fooled

This morning, I got bit by the April Fool's bug... clocks got set ahead, and I thought I was late.…

Interaction is Not an Option

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing…

Personalized Messages Make All the Difference

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something…

Online Newsrooms

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a…

Knowing What Your Customers Think is a Good Thing

Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more…