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ecommerce

Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items…

5 Tips for Creating Effective Holiday Landing Pages

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they…

10 Tips for Creating a Useful FAQ Page

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be…

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

Next to the home page, the About Us page is one of the most visited web pages on any website.…

How to Show Compelling Products on Your Website

During busy shopping seasons, you want to maximize your website's selling potential as much as possible. How can you make…

Selling Services with a Long Buying Cycle on Websites

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.…

What Merchants Want in E-Commerce

Over the years, I have had a lot of conversations about e-commerce.  Most of these conversations start out with a…

E-Commerce: 4 Follow Up Marketing Tips

When you have an e-commerce site, you have ample opportunities to re-market to your customer base.  Maybe you didn't know…